- Middle site
- 91
- Behind by
- 14
Worth the mostSet each page's canonical address+5
petgearinc.com
65 of 100ahead of 23% of the sites mttr has read
Its strongest stage is Act, at 61 against the middle site's 57. 2 fixes, 13 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 76,839 places up
- 65Now#199,660
- 72Add structured data#165,645
- 78Add a tap-to-call link#122,821
The top half of every site starts at 77.
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Where it ranks
12 points take it into the top half.
Beside it on the board
- #201,964concretedrivewaysstlouiscountymissouri.com65
- #201,965beliefnet.com65
- #201,966petgearinc.com65
- #201,967ru.webmoney.wiki65
- #201,968sportbuilders.com65
3,668 sites score 65. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 29
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 1
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 4
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read134431 fewer than typical
Links a page81336% below typical
Words a page32839417% below typical
Rules failing somewhere17143 more than typical
Half its pages answer in479 ms210 ms128% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points36,321 places up
Add structured dataUnderstand12 of 131 in 3
Worth 6 points30,523 places up
Add a tap-to-call linkAct11 of 131 in 3
Worth 5 points25,206 places up
Set each page's canonical addressAccess12 of 132 in 5
Worth 4 points20,123 places up
Use one main headingUnderstand10 of 131 in 4
Worth 3 points each14,885 places up each
Fix title lengthsUnderstand12 of 131 in 6
Fix description lengthsUnderstand12 of 131 in 11
Show 12 more fixes
Worth 1 point each6,631 places up each
Set a share imageUnderstand12 of 132 in 7
Fix pages that fail to loadAccess1 of 133 in 4
Describe imagesUnderstand2 of 132 in 7
Worth under a point each
Serve a robots.txtAccessAbout the whole site6 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 133 in 7
Add depth to thin pagesUnderstand1 of 133 in 7
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Link straight to the final addressAccess1 of 131 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitlePet Gear
DescriptionNone in the HTML
First headingNone in the HTML
OpeningPet Gear Inc. is a division of Vermont Juvenile Furniture that has been manufacturing products that help provide care for babies since 1936. Pet Gear now provides products to take care of the other baby in the family. We are committed to creating innovative products that make it…
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On petgearinc.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On petgearinc.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name West Rutland in the first words
The site is in West Rutland, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On petgearinc.com, name West Rutland in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On petgearinc.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.