pix.org

5 changes so it reads plainly as what it is

1. Say what you do, for whom and where

   Its pages read only partly as Schools and courses. An assistant matches a site to a question by what its pages plainly say.

   Agent instructions

   On pix.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Schools and courses. Keep the title under 60 characters and lead with the service, not the name.

2. Make the first heading say what the title says

   The home page has no first heading in its HTML.

   Agent instructions

   On pix.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Schools and courses.

3. Write a description

   The home page has no description, so a search result and an assistant make one up from the page.

   Agent instructions

   On pix.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.

4. Say what kind of business it is in structured data

   Its home page declares no business or organization type, so a machine has to guess what it is.

   Agent instructions

   On pix.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Schools and courses), with its name, address, phone and sameAs links to its own profiles.

5. Give each kind of work a page of its own

   It reads close to Software and SaaS as well as Schools and courses. Mixed on one page, neither reads plainly.

   Agent instructions

   On pix.org, find where the site mixes Schools and courses with Software and SaaS, and give each its own page, linked from the home page, so each page is about one thing.

6. Read it again

   mttr reads the site again and says how it reads now.