- Middle site
- 91
- Behind by
- 1
Worth the mostLink straight to the final address+2
plumbfunds.com
68 of 100ahead of 28% of the sites mttr has read
Its strongest stage is Trust, at 98 against the middle site's 98. 2 fixes, 13 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 89,798 places up
- 68Now#187,074
- 75Add structured data#146,126
- 81Add a tap-to-call link#97,276
The top half of every site starts at 77. The middle site in Madison, WI scores 82.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
9 points take it into the top half.
Beside it on the board
- #188,820bitterbrains.com68
- #188,821lixil.tal.net68
- #188,822plumbfunds.com68
- #188,823celsys.com68
- #188,824events.atarc.org68
4,273 sites score 68. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Madison, WI
- #1eliteroofingprosinmadison.com96
- #2thetotalwash.com96
- #3pbswisconsineducation.org95
- #255plumbfunds.com68
The middle site in Madison, WI scores 82.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 31
Worth the mostAdd structured data+7
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read914447 more than typical
Links a page191348% above typical
Words a page52639433% above typical
Rules failing somewhere18144 more than typical
Half its pages answer in544 ms210 ms159% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points42,696 places up
Add structured dataUnderstand90 of 911 in 3
Worth 6 points35,733 places up
Add a tap-to-call linkAct90 of 911 in 3
Worth 5 points29,237 places up
Use one main headingUnderstand90 of 911 in 4
Worth 3 points each17,391 places up each
Fix description lengthsUnderstand90 of 911 in 11
Describe imagesUnderstand79 of 912 in 7
Worth 2 points each12,076 places up each
Set a share imageUnderstand90 of 912 in 7
Link straight to the final addressAccess89 of 911 in 2
Show 11 more fixes
Worth 1 point each6,988 places up each
Fix title lengthsUnderstand26 of 911 in 6
Set each page's canonical addressAccess14 of 912 in 5
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Match structured data to the pageUnderstand1 of 913 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Link to your profilesTrustAbout the whole site4 in 7
Bring deep pages closer to homeAccess5 of 916 in 7
Replace unsupported sales claimsTrust5 of 912 in 3
Fix pages that fail to loadAccess1 of 913 in 4
Add a way to get in touchAct1 of 911 in 2
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitlePlumb Funds
DescriptionNone in the HTML
First headingHome
OpeningWho’s driving it? Who’s enabling it?Who's benefiting?
4 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Plumb Funds” and “Home”.
Agent instructions
On plumbfunds.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On plumbfunds.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Madison in the first words
The site is in Madison, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On plumbfunds.com, name Madison in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On plumbfunds.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.