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plumbuilders.com, read 3 days ago. Back to the report

73 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7373 nownow771top 50%802833864885906927948969971098119912991310014full marks

Now #160,097 of 263,664Step 1 top 50%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +4 points, to 77, and #131,036, 29,061 places up, and into the top 50%

    Add a tap-to-call phone link.

    35 pages

    See the pages
    • /2017/09
    • /2017/10
    • /2017/11
    • /2017/12
    • /2018/01
    • /2018/02
    • /2018/05
    • /2018/07
    • /2018/08
    • /author/catherine
    • and 25 more in the copied plan
  2. 2

    Use one main heading

    +3 points, to 80

    Give the page exactly one h1 that says what it is about.

    40 pages

    See the pages
    • /
    • /2017/09
    • /2017/10
    • /2017/11
    • /2017/12
    • /2018/01
    • /2018/02
    • /2018/05
    • /2018/07
    • /author/catherine
    • and 30 more in the copied plan
  3. 3

    Set each page's canonical address

    +3 points, to 83

    Add a canonical link that points to the page itself.

    26 pages, 14 of them under /portfolio/

    See the pages
    • /2017/09
    • /2017/10
    • /2017/11
    • /2017/12
    • /2018/01
    • /2018/02
    • /2018/05
    • /2018/07
    • /2018/08
    • /comments/feed
    • and 16 more in the copied plan
  4. 4

    Describe images

    +3 points, to 86

    Describe every content image in its alt text.

    38 pages

    See the pages
    • /
    • /10-household-organization-tips-new-year
    • /2018/05
    • /architect-spotlight-al-giaquinto
    • /author/themodernbarn
    • /best-home-automation-devices
    • /best-things-to-do-hamptons-winter
    • /blog
    • /build-energy-efficient-home
    • /category/the-modern-barn-spotlight
    • and 28 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 88

    Write a meta description of 70 to 165 characters that summarizes the page.

    37 pages

    See the pages
    • /2017/09
    • /2017/10
    • /2017/11
    • /2017/12
    • /2018/01
    • /2018/02
    • /2018/05
    • /2018/07
    • /2018/08
    • /author/catherine
    • and 27 more in the copied plan
  6. 6

    Add structured data

    +2 points, to 90

    Add valid JSON-LD that says what the page is.

    17 pages, 14 of them under /portfolio/

    See the pages
    • /comments/feed
    • /feed
    • /portfolio/1990
    • /portfolio/1991
    • /portfolio/1992
    • /portfolio/1993
    • /portfolio/1994
    • /portfolio/2014
    • /portfolio/2014-2
    • /portfolio/2015
    • and 7 more in the copied plan
  7. 7

    Add a way to get in touch

    +2 points, to 92

    Give the page a form or a clear link to request a quote or get in touch.

    15 pages, 14 of them under /portfolio/

    See the pages
    • /comments/feed
    • /portfolio/1990
    • /portfolio/1991
    • /portfolio/1992
    • /portfolio/1993
    • /portfolio/1994
    • /portfolio/2014
    • /portfolio/2014-2
    • /portfolio/2015
    • /portfolio/2015-2
    • and 5 more in the copied plan
  8. 8

    Allow pages to be indexed

    +2 points, to 94

    Remove noindex when the page is ready to be found.

    11 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /2017/09
    • /2017/10
    • /2017/11
    • /2017/12
    • /2018/01
    • /2018/02
    • /2018/05
    • /2018/07
    • /2018/08
    • /comments/feed
    • and 1 more in the copied plan
  9. 9

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    45 pages

    See the pages
    • /10-household-organization-tips-new-year
    • /2017/09
    • /2017/10
    • /2017/11
    • /2017/12
    • /2018/01
    • /2018/02
    • /2018/05
    • /2018/07
    • /2018/08
    • and 35 more in the copied plan
  10. 10

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    36 pages

    See the pages
    • /
    • /2017/09
    • /2017/10
    • /2017/11
    • /2017/12
    • /2018/01
    • /2018/02
    • /2018/05
    • /2018/07
    • /2018/08
    • and 26 more in the copied plan
  11. 11

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    18 pages, 14 of them under /portfolio/

    See the pages
    • /10-household-organization-tips-new-year
    • /architect-spotlight-al-giaquinto
    • /category/the-modern-barn-spotlight/page/2
    • /portfolio/1990
    • /portfolio/1991
    • /portfolio/1992
    • /portfolio/1993
    • /portfolio/1994
    • /portfolio/2014
    • /portfolio/2014-2
    • and 8 more in the copied plan
  12. 12

    Fix pages that fail to load

    +1 point, to 99

    Fix or remove the link. Every linked page should return 200.

    7 pages

    See the pages
    • /design-build-firms
    • /gallery
    • /home-builders
    • /modern-barn-bathroom
    • /portfolio/dunhill-reserve
    • /portfolio/flowerhill-reserve
    • /portfolio/pulaski-residence
  13. 13

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  14. 14

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    5 pages

    See the pages
    • /2018/08
    • /author/themodernbarn
    • /category/the-modern-barn-spotlight
    • /feed
    • /things-to-do-in-the-hamptons-summer

What else the read found

Half its pages start answering within 73 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /feed1.5 s
  • /wp-login.php915 ms
  • /comments/feed607 ms
  • /blog342 ms
  • /contact297 ms

Fastest: /portfolio/2016, 66 ms. Heaviest: /feed, 92 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • ApacheServer
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
5
hidden characters
5
chat, markdown or placeholders left in
0
dashes per 1,000 words
3.6
  • /2018/05 hidden characters a reader cannot see
  • /author/themodernbarn hidden characters a reader cannot see
  • /category/the-modern-barn-spotlight hidden characters a reader cannot see
  • /feed hidden characters a reader cannot see
  • /modern-barn-room hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Use one main heading, Describe images and Set a share image1 page
  • /design-build-firms passes every rule1 page
  • /gallery passes every rule1 page
  • /home-builders passes every rule1 page
  • /modern-barn-bathroom passes every rule1 page
  • /feed fails 9: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /wp-login.php fails 7: Allow pages to be indexed, Add structured data and Set each page's canonical address1 page
  • /older-posts fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /things-to-do-in-the-hamptons-summer fails 5: Use one main heading, Describe images and Replace unsupported sales claims1 page
  • /modern-barn-timeline fails 4: Use one main heading, Describe images and Link straight to the final address1 page
  • /10-household-organization-tips-new-year fails 3: Describe images, Fix title lengths and Link straight to the final address1 page
  • /blog fails 3: Use one main heading, Describe images and Set a share image1 page

And 21 more parts of the site.

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