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pobamedical.com, read 14 hours ago. Back to the report

78 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7878 nownow811#97,257832853top 25%87488590691792893994109611981299139914991510016full marks

Now #124,577 of 263,590Step 1 #97,257Step 3 top 25%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show when guides were updated

    +3 points, to 81, and #97,257, 27,320 places up

    Show when the guide was last updated, and set dateModified in its schema.

    45 pages under /blog/

    See the pages
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/amaranths-carl-simpson-passes-away
    • /blog/annealing-effects-on-balloon-angioplasty
    • /blog/announcing-experient-medical
    • /blog/assisting-dr-bridge-and-experient-medical-through-continual-design-iterations-verifications-validation-and-fda-submissions
    • /blog/challenging-the-design-paradigm-for-balloon-and-device-performance-in-the-ent-market
    • /blog/chamfr-tm-and-poba-medical-announce-business-partnership
    • /blog/emerging-applications-in-medical-balloon-technology
    • and 35 more in the copied plan
  2. 2

    Describe images

    +2 points, to 83

    Describe every content image in its alt text.

    97 pages

    See the pages
    • /
    • /about-us
    • /balloon-university
    • /blog
    • /blog-category/gerneral
    • /blog-category/medical-balloon-development
    • /blog-category/tradeshows
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • and 87 more in the copied plan
  3. 3

    Answer the first question right under it

    +2 points, to 85, and into the top 25%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    45 pages under /blog/

    See the pages
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/amaranths-carl-simpson-passes-away
    • /blog/annealing-effects-on-balloon-angioplasty
    • /blog/announcing-experient-medical
    • /blog/assisting-dr-bridge-and-experient-medical-through-continual-design-iterations-verifications-validation-and-fda-submissions
    • /blog/challenging-the-design-paradigm-for-balloon-and-device-performance-in-the-ent-market
    • /blog/chamfr-tm-and-poba-medical-announce-business-partnership
    • /blog/emerging-applications-in-medical-balloon-technology
    • and 35 more in the copied plan
  4. 4

    Phrase headings as questions

    +2 points, to 87

    Phrase at least one heading as the question a person would ask.

    46 pages, 45 of them under /blog/

    See the pages
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/amaranths-carl-simpson-passes-away
    • /blog/annealing-effects-on-balloon-angioplasty
    • /blog/announcing-experient-medical
    • /blog/assisting-dr-bridge-and-experient-medical-through-continual-design-iterations-verifications-validation-and-fda-submissions
    • /blog/challenging-the-design-paradigm-for-balloon-and-device-performance-in-the-ent-market
    • /blog/chamfr-tm-and-poba-medical-announce-business-partnership
    • /blog/emerging-applications-in-medical-balloon-technology
    • and 36 more in the copied plan
  5. 5

    Match structured data to the page

    +1 point, to 88

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    45 pages under /blog/

    See the pages
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/amaranths-carl-simpson-passes-away
    • /blog/annealing-effects-on-balloon-angioplasty
    • /blog/announcing-experient-medical
    • /blog/assisting-dr-bridge-and-experient-medical-through-continual-design-iterations-verifications-validation-and-fda-submissions
    • /blog/challenging-the-design-paradigm-for-balloon-and-device-performance-in-the-ent-market
    • /blog/chamfr-tm-and-poba-medical-announce-business-partnership
    • /blog/emerging-applications-in-medical-balloon-technology
    • and 35 more in the copied plan
  6. 6

    Name the publisher

    +2 points, to 90

    Name the author or publisher in the Article schema.

    45 pages under /blog/

    See the pages
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/amaranths-carl-simpson-passes-away
    • /blog/annealing-effects-on-balloon-angioplasty
    • /blog/announcing-experient-medical
    • /blog/assisting-dr-bridge-and-experient-medical-through-continual-design-iterations-verifications-validation-and-fda-submissions
    • /blog/challenging-the-design-paradigm-for-balloon-and-device-performance-in-the-ent-market
    • /blog/chamfr-tm-and-poba-medical-announce-business-partnership
    • /blog/emerging-applications-in-medical-balloon-technology
    • and 35 more in the copied plan
  7. 7

    Put figures in tables

    +1 point, to 91

    Where the guide compares options or gives figures, put them in a table.

    44 pages under /blog/

    See the pages
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/amaranths-carl-simpson-passes-away
    • /blog/annealing-effects-on-balloon-angioplasty
    • /blog/announcing-experient-medical
    • /blog/assisting-dr-bridge-and-experient-medical-through-continual-design-iterations-verifications-validation-and-fda-submissions
    • /blog/challenging-the-design-paradigm-for-balloon-and-device-performance-in-the-ent-market
    • /blog/chamfr-tm-and-poba-medical-announce-business-partnership
    • /blog/emerging-applications-in-medical-balloon-technology
    • and 34 more in the copied plan
  8. 8

    Add depth to thin pages

    +1 point, to 92

    Add true, specific detail until the page covers its subject.

    30 pages under /blog/

    See the pages
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/amaranths-carl-simpson-passes-away
    • /blog/announcing-experient-medical
    • /blog/assisting-dr-bridge-and-experient-medical-through-continual-design-iterations-verifications-validation-and-fda-submissions
    • /blog/challenging-the-design-paradigm-for-balloon-and-device-performance-in-the-ent-market
    • /blog/chamfr-tm-and-poba-medical-announce-business-partnership
    • /blog/enter-to-win-a-poba-phat-scooter
    • /blog/escape-the-winter-for-mdm-west-2018
    • /blog/faqs-regarding-our-company-response-to-covid-19
    • and 20 more in the copied plan
  9. 9

    Add lists or tables

    +1 point, to 93

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    43 pages, 42 of them under /blog/

    See the pages
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/amaranths-carl-simpson-passes-away
    • /blog/annealing-effects-on-balloon-angioplasty
    • /blog/announcing-experient-medical
    • /blog/assisting-dr-bridge-and-experient-medical-through-continual-design-iterations-verifications-validation-and-fda-submissions
    • /blog/chamfr-tm-and-poba-medical-announce-business-partnership
    • /blog/emerging-applications-in-medical-balloon-technology
    • /blog/enter-to-win-a-poba-phat-scooter
    • and 33 more in the copied plan
  10. 10

    Fix description lengths

    +1 point, to 94

    Write a meta description of 70 to 165 characters that summarizes the page.

    68 pages

    See the pages
    • /blog/amaranths-carl-simpson-passes-away
    • /blog/announcing-experient-medical
    • /blog/challenging-the-design-paradigm-for-balloon-and-device-performance-in-the-ent-market
    • /blog/chamfr-tm-and-poba-medical-announce-business-partnership
    • /blog/emerging-applications-in-medical-balloon-technology
    • /blog/engineering-high-performance-medical-balloons-strength-hardness-profile-and-materials
    • /blog/enter-to-win-a-poba-phat-scooter
    • /blog/faqs-regarding-our-company-response-to-covid-19
    • /blog/first-of-two-of-pobas-beginning
    • /blog/first-prototype-to-first-in-man
    • and 58 more in the copied plan
  11. 11

    Fix title lengths

    +2 points, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    65 pages

    See the pages
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/assisting-dr-bridge-and-experient-medical-through-continual-design-iterations-verifications-validation-and-fda-submissions
    • /blog/challenging-the-design-paradigm-for-balloon-and-device-performance-in-the-ent-market
    • /blog/chamfr-tm-and-poba-medical-announce-business-partnership
    • /blog/emerging-applications-in-medical-balloon-technology
    • /blog/engineering-high-performance-medical-balloons-strength-hardness-profile-and-materials
    • /blog/faqs-regarding-our-company-response-to-covid-19
    • /blog/from-machine-solutions-to-poba-medical-tom-coxs-journey-in-the-medical-device-industry
    • /blog/from-okinawa-japan-to-flagstaff-arizona-kylie-hurst-finds-new-home-at-poba-medical
    • and 55 more in the copied plan
  12. 12

    Link straight to the final address

    +2 points, to 98

    Point links and the sitemap at the final address, not at one that redirects.

    97 pages

    See the pages
    • /about-us
    • /balloon-university
    • /blog
    • /blog-category/gerneral
    • /blog-category/medical-balloon-development
    • /blog-category/tradeshows
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/amaranths-carl-simpson-passes-away
    • and 87 more in the copied plan
  13. 13

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    87 pages, 45 of them under /blog/

    See the pages
    • /balloon-university
    • /blog-category/gerneral
    • /blog-category/medical-balloon-development
    • /blog-category/tradeshows
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/amaranths-carl-simpson-passes-away
    • /blog/annealing-effects-on-balloon-angioplasty
    • /blog/announcing-experient-medical
    • and 77 more in the copied plan
  14. 14

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    45 pages under /blog/

    See the pages
    • /blog/a-brief-history-of-creation-2
    • /blog/a-heartfelt-thank-you-to-the-flinn-foundation
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/amaranths-carl-simpson-passes-away
    • /blog/annealing-effects-on-balloon-angioplasty
    • /blog/announcing-experient-medical
    • /blog/assisting-dr-bridge-and-experient-medical-through-continual-design-iterations-verifications-validation-and-fda-submissions
    • /blog/challenging-the-design-paradigm-for-balloon-and-device-performance-in-the-ent-market
    • /blog/chamfr-tm-and-poba-medical-announce-business-partnership
    • /blog/emerging-applications-in-medical-balloon-technology
    • and 35 more in the copied plan
  15. 15

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    7 pages, 4 of them under /capabilities/

    See the pages
    • /
    • /capabilities
    • /capabilities/contract-manufacturing
    • /capabilities/device-prototyping
    • /capabilities/medical-balloon-testing
    • /capabilities/technology-transfers
    • /medical-balloon-development-and-manufacturing
  16. 16

    Replace unsupported sales claims

    +1 point, to 100, and full marks

    Replace the sales claim with a fact that can be checked.

    5 pages, 3 of them under /blog/

    See the pages
    • /blog
    • /blog-category/gerneral
    • /blog/accumed-radial-signs-development-and-investment-deal-with-balloon-supplier-and-developer-poba-medical
    • /blog/party-jokes-startling-but-unnecessary
    • /blog/poba-medical-and-byond-medical-form-strategic-business-partnership-bringing-together-complementary-balloon-and-complex-catheter-design-expertise-to-expand-premium-service
2 more, to tidy up after 100
  1. 17

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  2. 18

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    2 pages

    See the pages
    • /phat-scooter-promotion
    • /team-members/cristian-montanez

Done since the first read

  1. Make near-copy pages distinct

    Done, seen on the read of October 24. It failed on 1 page before.

What else the read found

Half its pages start answering within 109 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /blog/poba-medical-balloons-now-available-at-chamfr-tm-marketplace704 ms
  • /blog/how-to-increase-balloon-surface-friction-and-why-is-this-important190 ms
  • /not-so-plain-old-balloon-angioplasty-ebook182 ms
  • /blog/poba-medical-intern-spotlight-diego-ruiz176 ms
  • /team-members/jakob-walz172 ms

Fastest: /blog/poba-medical-launches-oem-contract-manufacturing-capability-in-arizona, 13 ms. Heaviest: /blog, 20 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WebflowPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google FontsFonts

From the structured data on its home page, as the site says it: a Corporation named Poba Medical, Inc.. mttr does not check the profiles it names.

  • LinkedInpoba-medical
pages with strong signs
98
hidden characters
161
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.2
  • /blog/faqs-regarding-our-company-response-to-covid-19 hidden characters a reader cannot see
  • /blog/first-prototype-to-first-in-man hidden characters a reader cannot see
  • /capabilities/device-prototyping hidden characters a reader cannot see
  • /blog hidden characters a reader cannot see
  • /blog-category/medical-balloon-development hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Use one main heading and Describe images1 page
  • /phat-scooter-promotion passes every rule1 page
  • /medical-balloon-development-and-manufacturing fails 4: Use one main heading, Phrase headings as questions and Add lists or tables1 page
  • /thank-you fails 4: Fix description lengths, Describe images and Fix title lengths1 page
  • /balloon-university fails 3: Describe images, Link straight to the final address and Set a share image1 page
  • /blog fails 3: Describe images, Replace unsupported sales claims and Link straight to the final address1 page
  • /capabilities fails 3: Use one main heading, Describe images and Link straight to the final address1 page
  • /iso-certification fails 3: Fix description lengths, Describe images and Link straight to the final address1 page
  • /about-us fails 2: Describe images and Link straight to the final address1 page
  • /careers fails 2: Describe images and Link straight to the final address1 page
  • /contact-us fails 2: Describe images and Link straight to the final address1 page
  • /get-a-quote fails 2: Describe images and Link straight to the final address1 page

And 7 more parts of the site.

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