- Middle site
- 91
- Level with it
Worth the mostLink straight to the final address+1
polkcountyfairfertilemn.com
Top 50%of the 263,582 sites mttr has read, at #117,125
It scores 79.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
79 now85 with itTop 25% from 85
#117,125to#62,42054,705 places up31 of its 33 pages fail it. 1 in 3 ranked sites pass it.
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The link
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The cardSave the card
EmailWrite the email
Where it ranks
6 points take it into the top quarter.
Beside it on the board
- #117,123actionmec.com79
- #117,124ageofex.marinersmuseum.org79
- #117,125polkcountyfairfertilemn.com79
- #117,126landlasphalt.com79
- #117,127ca.ccmhockey.com79
8,464 sites score 79. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 79Now#117,125
- 85Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 2
Worth the mostFix description lengths+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read334411 fewer than typical
Links a page20131.6× typical
Words a page32839417% below typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in318 ms210 ms51% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points54,705 places up
Add a tap-to-call linkAct31 of 331 in 3
Worth 3 points each28,890 places up each
Fix description lengthsUnderstand29 of 331 in 11
Use one main headingUnderstand17 of 331 in 4
Worth 2 points each19,827 places up each
Fix title lengthsUnderstand22 of 331 in 6
Set a share imageUnderstand31 of 332 in 7
Show 6 more fixes
Worth 1 point each11,180 places up each
Link straight to the final addressAccess30 of 331 in 2
Describe imagesUnderstand12 of 332 in 7
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Fix pages that fail to loadAccess2 of 333 in 4
Set each page's canonical addressAccess2 of 332 in 5
How AI reads this site
It reads as two things at once, auto repair and dealers and law firms, and neither wins. 4 changes would make it plainer.
It reads as
Auto repair and dealersLevel with law firms. It says it is a local business in SE Fertile.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Auto repair and dealers
- Law firms
- Trades and home services
What an assistant reads first
Home pageWhat it says
TitlePolk County Fair
DescriptionWelcome to the Polk County Fair in Fertile, Minnesota! Every July, come for fun, laughs, rides, food and more!
First headingCome for the rides
OpeningGet ready for nonstop fun at the Polk County Fair with your all-access ride armband. One band means unlimited thrills — from gentle spins for little ones to heart-racing favorites on the midway. Purchase in advance for a smooth, skip-the-line experience and more time making…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Auto repair and dealers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On polkcountyfairfertilemn.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Auto repair and dealers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Polk County Fair” and “Come for the rides”.
Agent instructions
On polkcountyfairfertilemn.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Auto repair and dealers.
- Name SE Fertile in the first words
The site is in SE Fertile, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On polkcountyfairfertilemn.com, name SE Fertile in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Law firms as well as Auto repair and dealers. Mixed on one page, neither reads plainly.
Agent instructions
On polkcountyfairfertilemn.com, find where the site mixes Auto repair and dealers with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.