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polopools.com, read 11 hours ago. Back to the report

92 to 100 in 8 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9292 nownow941top 5%9729839949959969971008full marks

Now #17,697 of 263,590Step 1 top 5%Step 8 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +2 points, to 94, and #7,427, 10,270 places up, and into the top 5%

    Write a meta description of 70 to 165 characters that summarizes the page.

    37 pages, 20 of them under /pool-resources/

    See the pages
    • /commercial
    • /commercial/resort-pools-southern-utah
    • /commercial/southern-utah-commerical-pools
    • /contact
    • /home/in-ground-spa-and-pool-builder
    • /home/pool-builder-st-george-utah
    • /home/st-george-utah-pool-and-spa
    • /pool-and-spa-maintenance
    • /pool-and-spa-maintenance/pool-chemical-test-southern-utah
    • /pool-and-spa-maintenance/southern-utah-pool-maintenance
    • and 27 more in the copied plan
  2. 2

    Set each page's canonical address

    +3 points, to 97

    Add a canonical link that points to the page itself.

    21 pages, 11 of them under /pool-resources/

    See the pages
    • /commercial/resort-pools-southern-utah
    • /commercial/southern-utah-commerical-pools
    • /home/in-ground-spa-and-pool-builder
    • /home/pool-builder-st-george-utah
    • /home/st-george-utah-pool-and-spa
    • /pool-and-spa-maintenance/pool-chemical-test-southern-utah
    • /pool-and-spa-maintenance/southern-utah-pool-maintenance
    • /pool-resources/can-i-rent-out-my-swimming-pool-by-the-hour/pool-party
    • /pool-resources/concrete-decking-for-your-pool-pros-and-cons/custom-pool-with-concreate-pool-decking-1
    • /pool-resources/four-things-to-consider-when-it-comes-to-concrete-pools/custom-swimming-pools-utah
    • and 11 more in the copied plan
  3. 3

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    15 pages, 14 of them under /pool-resources/

    See the pages
    • /contact
    • /pool-resources/can-a-vinyl-liner-pool-be-converted-to-a-gunite-pool
    • /pool-resources/can-i-rent-out-my-swimming-pool-by-the-hour
    • /pool-resources/concrete-decking-for-your-pool-pros-and-cons
    • /pool-resources/concrete-decking-for-your-pool-pros-and-cons/custom-pool-with-concreate-pool-decking-1
    • /pool-resources/differences-between-gunite-and-shotcrete-pools
    • /pool-resources/four-things-to-consider-when-it-comes-to-concrete-pools
    • /pool-resources/how-do-you-use-fewer-chemicals-in-your-swimming-pool
    • /pool-resources/how-high-can-the-chlorine-level-in-a-swimming-pool-be
    • /pool-resources/prepare-your-pool-for-summer/st-george-utah-swimming-pool-with-slide
    • and 5 more in the copied plan
  4. 4

    Link to orphaned pages

    +1 point, to 99

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  5. 5

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  6. 6

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  7. 7

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  8. 8

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    7 pages

    See the pages
    • /commercial/resort-pools-southern-utah
    • /commercial/southern-utah-commerical-pools
    • /home/in-ground-spa-and-pool-builder
    • /pool-resources/the-pros-and-cons-of-saltwater-pools
    • /pool-resources/the-pros-and-cons-of-saltwater-pools/custom-in-ground-swimming-pool-utah-1-1
    • /pools/backyard-pool-st-george-utah
    • /pools/southern-utah-pool-design
3 more, to tidy up after 100
  1. 9

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    4 pages

    See the pages
    • /contact
    • /pool-resources
    • /pool-resources/what-is-the-best-heater-for-your-pool
    • /privacy-policy
  2. 10

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    The home page

  3. 11

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /pool-resources/four-things-to-consider-when-it-comes-to-concrete-pools

What else the read found

Half its pages start answering within 371 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /spas632 ms
  • /commercial623 ms
  • /privacy-policy581 ms
  • /contact553 ms
  • /535 ms

Fastest: /pool-resources/how-to-backwash-a-pool-filter/pool-filter, 298 ms. Heaviest: /pool-resources/what-size-pool-filter-should-i-buy, 15 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • ApacheServer
  • Google AnalyticsAnalytics
  • jQueryLibrary

From the structured data on its home page, as the site says it: a Local business named Polo Pools. mttr does not check the profiles it names.

pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Use one main heading1 page
  • /contact fails 3: Fix description lengths, Fix title lengths and Set a share image1 page
  • /pool-resources fails 2: Fix description lengths and Set a share image1 page
  • /privacy-policy fails 2: Fix description lengths and Set a share image1 page
  • /commercial fails 1: Fix description lengths1 page
  • /pool-and-spa-maintenance fails 1: Fix description lengths1 page
  • /pools fails 1: Fix description lengths1 page
  • /spas fails 1: Fix description lengths1 page
  • /pool-resources/ 24 fail a rule. Worst: /pool-resources/the-pros-and-cons-of-saltwater-pools/custom-in-ground-swimming-pool-utah-1-1, 4 rules27 pages
  • /home/ 3 fail a rule. Worst: /home/in-ground-spa-and-pool-builder, 3 rules3 pages
  • /commercial/ 2 fail a rule. Worst: /commercial/resort-pools-southern-utah, 3 rules2 pages
  • /pool-and-spa-maintenance/ 2 fail a rule. Worst: /pool-and-spa-maintenance/pool-chemical-test-southern-utah, 2 rules2 pages

And 2 more parts of the site.

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