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poolcarearizona.com, read 3 days ago. Back to the report

80 to 100 in 18 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow831#79,590852top 25%8638849059269479589599610971197129813981499159916991710018full marks

Now #113,172 of 263,911Step 1 #79,590Step 2 top 25%Step 18 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +3 points, to 83, and #79,590, 33,582 places up

    Add valid JSON-LD that says what the page is.

    18 pages

    See the pages
    • /
    • /Pool-Care-Arizona/Account/Login/8364
    • /about-us
    • /contact
    • /estrella-mountain-pool-service
    • /goodyear-pool-service
    • /hayward-pool-equipment-services-in-arizona
    • /litchfield-park-pool-service
    • /old-town-litchfield-pool-service
    • /pentair-pool-equipment-services-in-arizona
    • and 8 more in the copied plan
  2. 2

    Answer the first question right under it

    +2 points, to 85, and into the top 25%

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    16 pages

    See the pages
    • /about-us
    • /contact
    • /estrella-mountain-pool-service
    • /goodyear-pool-service
    • /hayward-pool-equipment-services-in-arizona
    • /litchfield-park-pool-service
    • /old-town-litchfield-pool-service
    • /pentair-pool-equipment-services-in-arizona
    • /pool-equipment-installation
    • /pool-equipment-repair
    • and 6 more in the copied plan
  3. 3

    Phrase headings as questions

    +1 point, to 86

    Phrase at least one heading as the question a person would ask.

    14 pages

    See the pages
    • /about-us
    • /contact
    • /estrella-mountain-pool-service
    • /goodyear-pool-service
    • /litchfield-park-pool-service
    • /old-town-litchfield-pool-service
    • /pool-equipment-installation
    • /pool-equipment-repair
    • /pool-maintenance
    • /privacy-policy
    • and 4 more in the copied plan
  4. 4

    Describe images

    +2 points, to 88

    Describe every content image in its alt text.

    32 pages

    See the pages
    • /
    • /Pool-Care-Arizona/Account/Login/8364
    • /about-us
    • /contact
    • /estrella-mountain-pool-service
    • /goodyear-pool-service
    • /hayward-pool-equipment-services-in-arizona
    • /kawana-k-chlor-digital-gold-series-salt-water-pool-chlorinator
    • /litchfield-park-pool-service
    • /old-town-litchfield-pool-service
    • and 22 more in the copied plan
  5. 5

    Show sources on guides

    +2 points, to 90

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    8 pages

    See the pages
    • /about-us
    • /contact
    • /old-town-litchfield-pool-service
    • /pool-equipment-installation
    • /pool-equipment-repair
    • /pool-maintenance
    • /privacy-policy
    • /terms-and-conditions
  6. 6

    Add a way to get in touch

    +2 points, to 92

    Give the page a form or a clear link to request a quote or get in touch.

    7 pages

    See the pages
    • /pl-pool-care-near-me
    • /pl-pool-cleaning-service
    • /pl-pool-heaters
    • /pl-pool-lighting
    • /pl-pool-maintenance-repair
    • /pl-pool-maintenance-repair-near-me
    • /pool-service-special-first-week-free
  7. 7

    Fix pages that fail to load

    +2 points, to 94

    Fix or remove the link. Every linked page should return 200.

    6 pages

    See the pages
    • /LegalContent
    • /Pool-Care-Arizona/Account/ForgotPassword/8364
    • /Pool-Care-Arizona/Account/Register/8364
    • /cdn-cgi/l/email-protection
    • /local/reviews
    • /pl-maintenance-repair/contact-us.html
  8. 8

    Add a tap-to-call link

    +1 point, to 95

    Add a tap-to-call phone link.

    6 pages

    See the pages
    • /Pool-Care-Arizona/Account/Login/8364
    • /pl-pool-care-near-me
    • /pl-pool-cleaning-service
    • /pl-pool-maintenance-repair
    • /pl-pool-maintenance-repair-near-me
    • /pool-service-special-first-week-free
  9. 9

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  10. 10

    Put figures in tables

    +1 point, to 96

    Where the guide compares options or gives figures, put them in a table.

    16 pages

    See the pages
    • /about-us
    • /contact
    • /estrella-mountain-pool-service
    • /goodyear-pool-service
    • /hayward-pool-equipment-services-in-arizona
    • /litchfield-park-pool-service
    • /old-town-litchfield-pool-service
    • /pentair-pool-equipment-services-in-arizona
    • /pool-equipment-installation
    • /pool-equipment-repair
    • and 6 more in the copied plan
  11. 11

    Add depth to thin pages

    +1 point, to 97

    Add true, specific detail until the page covers its subject.

    6 pages

    See the pages
    • /about-us
    • /contact
    • /goodyear-pool-service
    • /litchfield-park-pool-service
    • /pool-equipment-repair
    • /privacy-policy
  12. 12

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    8 pages

    See the pages
    • /contact
    • /estrella-mountain-pool-service
    • /goodyear-pool-service
    • /litchfield-park-pool-service
    • /old-town-litchfield-pool-service
    • /surprise-pool-service
    • /verrado-pool-service
    • /waddell-pool-service
  13. 13

    Fix description lengths

    +1 point, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    10 pages

    See the pages
    • /
    • /Pool-Care-Arizona/Account/Login/8364
    • /contact
    • /pl-pool-care-near-me
    • /pl-pool-maintenance-repair-near-me
    • /pool-cleaning-estimate
    • /pool-repair-installation-estimate
    • /privacy-policy
    • /request-a-quote
    • /terms-and-conditions
  14. 14

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    6 pages

    See the pages
    • /hayward-pool-equipment-services-in-arizona
    • /kawana-k-chlor-digital-gold-series-salt-water-pool-chlorinator
    • /pentair-pool-equipment-services-in-arizona
    • /pl-pool-heaters
    • /pl-pool-lighting
    • /pool-service-special-first-week-free
  15. 15

    Link to pages from related content

    +1 point, to 99

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    4 pages

    See the pages
    • /about-us
    • /contact
    • /hayward-pool-equipment-services-in-arizona
    • /pentair-pool-equipment-services-in-arizona
  16. 16

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /Pool-Care-Arizona/Account/Login/8364
  17. 17

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /Pool-Care-Arizona/Account/Login/8364
  18. 18

    Make near-copy pages distinct

    +1 point, to 100, and full marks

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

5 more, to tidy up after 100
  1. 19

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  2. 20

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  3. 21

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    2 pages

    See the pages
    • /kawana-k-chlor-digital-gold-series-salt-water-pool-chlorinator
    • /pool-equipment-installation
  4. 22

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    3 pages

    See the pages
    • /
    • /Pool-Care-Arizona/Account/Login/8364
    • /old-town-litchfield-pool-service
  5. 23

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /Pool-Care-Arizona/Account/Login/8364

What else the read found

Half its pages start answering within 366 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /pentair-pool-equipment-services-in-arizona790 ms
  • /waddell-pool-service693 ms
  • /hayward-pool-equipment-services-in-arizona671 ms
  • /surprise-pool-service551 ms
  • /verrado-pool-service471 ms

Fastest: /pl-pool-maintenance-repair, 224 ms. Heaviest: /pentair-pool-equipment-services-in-arizona, 24 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • jQueryLibrary

From the structured data on its home page, as the site says it: a Person named Ben. mttr does not check the profiles it names.

pages with strong signs
4
hidden characters
15
chat, markdown or placeholders left in
1
dashes per 1,000 words
5.3
  • /kawana-k-chlor-digital-gold-series-salt-water-pool-chlorinator hidden characters a reader cannot see
  • /waddell-pool-service hidden characters a reader cannot see
  • /estrella-mountain-pool-service hidden characters a reader cannot see
  • /pl-maintenance-repair markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add structured data, Fix description lengths and Describe images1 page
  • /LegalContent passes every rule1 page
  • /contact fails 10: Answer the first question right under it, Show sources on guides and Add structured data1 page
  • /about-us fails 8: Answer the first question right under it, Show sources on guides and Add structured data1 page
  • /old-town-litchfield-pool-service fails 8: Answer the first question right under it, Show sources on guides and Add structured data1 page
  • /privacy-policy fails 8: Answer the first question right under it, Show sources on guides and Add structured data1 page
  • /goodyear-pool-service fails 7: Answer the first question right under it, Add structured data and Add depth to thin pages1 page
  • /litchfield-park-pool-service fails 7: Answer the first question right under it, Add structured data and Add depth to thin pages1 page
  • /pool-equipment-installation fails 7: Answer the first question right under it, Show sources on guides and Add structured data1 page
  • /pool-equipment-repair fails 7: Answer the first question right under it, Show sources on guides and Add structured data1 page
  • /terms-and-conditions fails 7: Answer the first question right under it, Show sources on guides and Add structured data1 page
  • /estrella-mountain-pool-service fails 6: Answer the first question right under it, Add structured data and Phrase headings as questions1 page

And 24 more parts of the site.

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