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pooleslawn.com, read 17 hours ago. Back to the report

75 to 100 in 20 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7575 nownow811top 50%842863874895906927928939941094119512961396149615961697179818991910020full marks

Now #147,528 of 263,582Step 1 top 50%Step 20 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 81, and #97,298, 50,230 places up, and into the top 50%

    Add a tap-to-call phone link.

    61 pages

    See the pages
    • /about
    • /blog
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/benefits-of-thatching-and-aerating-your-lawn
    • /blog/choosing-the-right-flowering-plants-for-your-texas-landscape
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • and 51 more in the copied plan
  2. 2

    Add structured data

    +3 points, to 84

    Add valid JSON-LD that says what the page is.

    51 pages, 27 of them under /blog/

    See the pages
    • /about
    • /blog
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/benefits-of-thatching-and-aerating-your-lawn
    • /blog/choosing-the-right-flowering-plants-for-your-texas-landscape
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • and 41 more in the copied plan
  3. 3

    Answer the first question right under it

    +2 points, to 86

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    26 pages under /blog/

    See the pages
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/choosing-the-right-flowering-plants-for-your-texas-landscape
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • /blog/fall-is-just-around-the-corner_1
    • /blog/fire-ants
    • /blog/guide-to-saving-money-on-lawn-care-in-texas
    • and 16 more in the copied plan
  4. 4

    Match structured data to the page

    +1 point, to 87

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    27 pages under /blog/

    See the pages
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/benefits-of-thatching-and-aerating-your-lawn
    • /blog/choosing-the-right-flowering-plants-for-your-texas-landscape
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • /blog/fall-is-just-around-the-corner_1
    • /blog/fire-ants
    • and 17 more in the copied plan
  5. 5

    Phrase headings as questions

    +2 points, to 89

    Phrase at least one heading as the question a person would ask.

    26 pages under /blog/

    See the pages
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/choosing-the-right-flowering-plants-for-your-texas-landscape
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • /blog/fall-is-just-around-the-corner_1
    • /blog/fire-ants
    • /blog/guide-to-saving-money-on-lawn-care-in-texas
    • and 16 more in the copied plan
  6. 6

    Name the publisher

    +1 point, to 90

    Name the author or publisher in the Article schema.

    27 pages under /blog/

    See the pages
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/benefits-of-thatching-and-aerating-your-lawn
    • /blog/choosing-the-right-flowering-plants-for-your-texas-landscape
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • /blog/fall-is-just-around-the-corner_1
    • /blog/fire-ants
    • and 17 more in the copied plan
  7. 7

    Link straight to the final address

    +2 points, to 92

    Point links and the sitemap at the final address, not at one that redirects.

    65 pages

    See the pages
    • /about
    • /blog
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/benefits-of-thatching-and-aerating-your-lawn
    • /blog/choosing-the-right-flowering-plants-for-your-texas-landscape
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • and 55 more in the copied plan
  8. 8

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  9. 9

    Link to pages from related content

    +1 point, to 93

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    27 pages under /blog/

    See the pages
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/benefits-of-thatching-and-aerating-your-lawn
    • /blog/choosing-the-right-flowering-plants-for-your-texas-landscape
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • /blog/fall-is-just-around-the-corner_1
    • /blog/fire-ants
    • and 17 more in the copied plan
  10. 10

    Put figures in tables

    +1 point, to 94

    Where the guide compares options or gives figures, put them in a table.

    27 pages under /blog/

    See the pages
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/benefits-of-thatching-and-aerating-your-lawn
    • /blog/choosing-the-right-flowering-plants-for-your-texas-landscape
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • /blog/fall-is-just-around-the-corner_1
    • /blog/fire-ants
    • and 17 more in the copied plan
  11. 11

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  12. 12

    Add depth to thin pages

    +1 point, to 95

    Add true, specific detail until the page covers its subject.

    16 pages under /blog/

    See the pages
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • /blog/fall-is-just-around-the-corner_1
    • /blog/fire-ants
    • /blog/light-up-the-nightscape-this-fall_1
    • /blog/rabbit-resistant-plants
    • and 6 more in the copied plan
  13. 13

    Add lists or tables

    +1 point, to 96

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    21 pages under /blog/

    See the pages
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • /blog/fall-is-just-around-the-corner_1
    • /blog/fire-ants
    • /blog/guide-to-saving-money-on-lawn-care-in-texas
    • /blog/how-often-should-you-water-zoysia-turf-during-the-summer_2
    • and 11 more in the copied plan
  14. 14

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    27 pages under /blog/

    See the pages
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/back-to-school-specials_1
    • /blog/benefits-of-thatching-and-aerating-your-lawn
    • /blog/choosing-the-right-flowering-plants-for-your-texas-landscape
    • /blog/cool-season-color-options-for-texas
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • /blog/fall-is-just-around-the-corner_1
    • /blog/fire-ants
    • and 17 more in the copied plan
  15. 15

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  16. 16

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  17. 17

    Use one main heading

    +1 point, to 97

    Give the page exactly one h1 that says what it is about.

    19 pages

    See the pages
    • /chemical-maintenance
    • /danette-poole
    • /david-poole
    • /fencing-installation
    • /hardscapes-structural-elements
    • /home
    • /irrigation-systems
    • /landscape-design-installation
    • /landscape-services
    • /landscape-services/sound-systems
    • and 9 more in the copied plan
  18. 18

    Fix description lengths

    +1 point, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    23 pages

    See the pages
    • /blog/27th-anniversary
    • /blog/28th-anniversary
    • /blog/fall-is-just-around-the-corner_1
    • /blog/fire-ants
    • /blog/rabbit-resistant-plants
    • /blog/seasonal-watering-tips_1
    • /blog/watering-in-preparation-for-a-freeze
    • /blog/winter-watering-necessary-in-texas
    • /chemical-maintenance
    • /danette-poole
    • and 13 more in the copied plan
  19. 19

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    22 pages, 12 of them under /blog/

    See the pages
    • /blog/back-to-school-specials_1
    • /blog/benefits-of-thatching-and-aerating-your-lawn
    • /blog/fall-is-just-around-the-corner_1
    • /blog/guide-to-saving-money-on-lawn-care-in-texas
    • /blog/how-to-fertilize-your-lawn
    • /blog/how-to-keep-your-lawn-weed-free
    • /blog/light-up-the-nightscape-this-fall_1
    • /blog/seasonal-watering-tips_1
    • /blog/summer-lawn-care-tips-that-make-sense-in-texas
    • /blog/texas-water-conservation
    • and 12 more in the copied plan
  20. 20

    Set a share image

    +1 point, to 100, and full marks

    Set og:image so links to the page carry a picture.

    36 pages

    See the pages
    • /about
    • /blog
    • /chemical-maintenance
    • /contact
    • /danette-poole
    • /david-poole
    • /fencing-installation
    • /hardscapes-structural-elements
    • /highland-village-lawn-care-services
    • /irrigation-systems
    • and 26 more in the copied plan
3 more, to tidy up after 100
  1. 21

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    11 pages

    See the pages
    • /about
    • /blog
    • /blog/accepting-new-customers-for-the-2022-mowing-season
    • /blog/fall-is-a-great-time-for-planting-and-landscape-updates
    • /blog/how-often-should-you-water-zoysia-turf-during-the-summer_2
    • /blog/spring-forward-and-into-action-with-pooles-lawn
    • /danette-poole
    • /david-poole
    • /landscape-services/landscape-lighting-service
    • /portfolio
    • and 1 more in the copied plan
  2. 22

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /blog/28th-anniversary
  3. 23

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /blog/summer-lawn-care-tips-that-make-sense-in-texas
    • /lawn-care-service-frisco

What else the read found

Half its pages start answering within 230 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /home808 ms
  • /landscape-services725 ms
  • /lawn-maintenance-service568 ms
  • /566 ms
  • /about561 ms

Fastest: /irrigation-systems, 180 ms. Heaviest: /home, 63 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics

From the structured data on its home page, as the site says it: a Local business named Yardly Landscaping. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
2
dashes per 1,000 words
1.9
  • /blog/how-often-should-you-water-zoysia-turf-during-the-summer_2 markdown never turned into formatting

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /chemical-maintenance fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /danette-poole fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /david-poole fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /fencing-installation fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /hardscapes-structural-elements fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /irrigation-systems fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /landscape-design-installation fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /portfolio fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /property-enhancements-specialty-work fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /residential-commercial-services fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /seasonal-color-mulch fails 7: Add structured data, Use one main heading and Add a tap-to-call link1 page

And 24 more parts of the site.

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