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ppg.com, read 3 days ago. Back to the report

75 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7575 nownow821top 50%88292395497598699799899910010full marks

Now #150,904 of 263,590Step 1 top 50%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 82, and #88,201, 62,703 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    99 pages

    See the pages
    • /en-US
    • /es-ES
    • /es-ES/advanced-surface-technologies
    • /es-ES/advanced-surface-technologies-faq
    • /es-ES/aerospace-contact-us
    • /es-ES/all-markets
    • /es-ES/architectural-coatings
    • /es-ES/ca-transparency-supply-chain-act-2026
    • /es-ES/clear-films
    • /es-ES/contact-us
    • and 89 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 88

    Add a tap-to-call phone link.

    99 pages

    See the pages
    • /en-US
    • /es-ES
    • /es-ES/advanced-surface-technologies
    • /es-ES/advanced-surface-technologies-faq
    • /es-ES/aerospace-contact-us
    • /es-ES/all-markets
    • /es-ES/architectural-coatings
    • /es-ES/ca-transparency-supply-chain-act-2026
    • /es-ES/clear-films
    • /es-ES/contact-us
    • and 89 more in the copied plan
  3. 3

    Fix title lengths

    +4 points, to 92

    Write a title of 15 to 65 characters that leads with what the page covers.

    99 pages

    See the pages
    • /en-US
    • /es-ES
    • /es-ES/advanced-surface-technologies
    • /es-ES/advanced-surface-technologies-faq
    • /es-ES/aerospace-contact-us
    • /es-ES/all-markets
    • /es-ES/architectural-coatings
    • /es-ES/ca-transparency-supply-chain-act-2026
    • /es-ES/clear-films
    • /es-ES/contact-us
    • and 89 more in the copied plan
  4. 4

    Fix description lengths

    +3 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    87 pages

    See the pages
    • /es-ES
    • /es-ES/advanced-surface-technologies
    • /es-ES/advanced-surface-technologies-faq
    • /es-ES/all-markets
    • /es-ES/ca-transparency-supply-chain-act-2026
    • /es-ES/contact-us
    • /es-ES/data-center-resources
    • /es-ES/data-center-solutions
    • /es-ES/data-centers
    • /es-ES/fsform-advanced-surface-technologies-contact-us
    • and 77 more in the copied plan
  5. 5

    Link straight to the final address

    +2 points, to 97

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    5 of the 7 sites Gemini cites beside it pass this one.

    See the pages
    • /en-US
    • /es-ES
    • /es-ES/advanced-surface-technologies
    • /es-ES/advanced-surface-technologies-faq
    • /es-ES/aerospace-contact-us
    • /es-ES/all-markets
    • /es-ES/architectural-coatings
    • /es-ES/ca-transparency-supply-chain-act-2026
    • /es-ES/clear-films
    • /es-ES/contact-us
    • and 89 more in the copied plan
  6. 6

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    66 pages

    See the pages
    • /en-US
    • /es-ES
    • /es-ES/advanced-surface-technologies-faq
    • /es-ES/aerospace-contact-us
    • /es-ES/architectural-coatings
    • /es-ES/ca-transparency-supply-chain-act-2026
    • /es-ES/data-center-solutions
    • /es-ES/fsform-advanced-surface-technologies-contact-us
    • /es-ES/fsform-aerospace-contact-us
    • /es-ES/fsform-architectural-contact-us
    • and 56 more in the copied plan
  7. 7

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    27 pages

    See the pages
    • /en-US
    • /es-ES
    • /es-ES/advanced-surface-technologies
    • /es-ES/all-markets
    • /es-ES/clear-films
    • /es-ES/data-center-resources
    • /es-ES/data-centers
    • /es-ES/latamcan-2026
    • /es-ES/ppg-ast-ford
    • /es-ES/ppg-color
    • and 17 more in the copied plan
  8. 8

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

    6 of the 7 sites Gemini cites beside it pass this one.

  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Set each page's canonical address

    +1 point, to 100, and full marks

    Add a canonical link that points to the page itself.

    6 pages

    See the pages
    • /es-ES/data-centers
    • /es-ES/ppg-ast-ford
    • /es-MX/ppg-ast-ford
    • /fr-CA/data-centers
    • /fr-CA/ppg-ast-ford
    • /fr-CA/revetements-architecturaux
2 more, to tidy up after 100
  1. 11

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    All 7 sites Gemini cites beside it pass this one.

    See the pages
    • /fr-CA/couleur-ppg
  2. 12

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    2 pages

    See the pages
    • /es-ES/julio-bueno-popularizing-innovative-tools-in-brazilian-paint-shops
    • /fr-CA/julio-bueno-popularizing-innovative-tools-in-brazilian-paint-shops

Done since the first read

  1. Settle on one address

    Done, seen on the read of October 22. It failed on 1 page before.

What else the read found

Half its pages take over 1,266 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /es-MX/fsform-architectural-contact-us2.8 s
  • /es-ES/ppg-woerwag2.6 s
  • /es-MX/fsform-aerospace-contact-us2.6 s
  • /es-ES/data-centers2.5 s
  • /es-ES/wei-xue-foreseeing-color-trends-over-the-world2.5 s

Fastest: /en-US, 5 ms. Heaviest: /fr-CA/ppg-stream-aftermarket-customization, 117 KB.

pages with strong signs
5
hidden characters
29
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.2
  • /es-ES/ppg-ast-ford hidden characters a reader cannot see
  • /es-MX/ppg-ast-ford hidden characters a reader cannot see
  • /fr-CA/ppg-ast-ford hidden characters a reader cannot see
  • /es-ES/julio-bueno-popularizing-innovative-tools-in-brazilian-paint-shops hidden characters a reader cannot see
  • /fr-CA/julio-bueno-popularizing-innovative-tools-in-brazilian-paint-shops hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • /es-ES fails 7: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /fr-CA fails 7: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /en-US fails 6: Add structured data, Add a tap-to-call link and Describe images1 page
  • /es-ES/ 43 fail a rule. Worst: /es-ES/data-centers, 7 rules43 pages
  • /fr-CA/ 42 fail a rule. Worst: /fr-CA/data-centers, 7 rules43 pages
  • /es-MX/ 11 fail a rule. Worst: /es-MX/ppg-ast-ford, 7 rules11 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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