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prescott.com, read 6 days ago. Back to the report

87 to 100 in 4 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow931top 10%9629831004full marks

Now #48,241 of 264,153Step 1 top 10%Step 4 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 93, and #10,820, 37,421 places up, and into the top 10%

    Add a tap-to-call phone link.

    98 pages

    See the pages
    • /
    • /airport
    • /art-museums
    • /attractions
    • /bed-and-breakfasts
    • /breweries
    • /budget-friendly-things-to-do
    • /budget-hotels
    • /cabins-vacation-rentals
    • /calendar
    • and 88 more in the copied plan
  2. 2

    Add a way to get in touch

    +3 points, to 96

    Give the page a form or a clear link to request a quote or get in touch.

    28 pages

    See the pages
    • /breweries
    • /budget-hotels
    • /cabins-vacation-rentals
    • /calendar
    • /day-trips
    • /details/1-5-hour-horseback-ride
    • /details/blazin-m-ranch
    • /details/connor-hotel
    • /details/granite-mountain-guides
    • /details/hassayampa-inn
    • and 18 more in the copied plan
  3. 3

    Set a share image

    +2 points, to 98

    Set og:image so links to the page carry a picture.

    99 pages

    See the pages
    • /
    • /airport
    • /art-museums
    • /attractions
    • /bed-and-breakfasts
    • /breweries
    • /budget-friendly-things-to-do
    • /budget-hotels
    • /cabins-vacation-rentals
    • /calendar
    • and 89 more in the copied plan
  4. 4

    Link straight to the final address

    +2 points, to 100, and full marks

    Point links and the sitemap at the final address, not at one that redirects.

    80 pages

    See the pages
    • /airport
    • /art-museums
    • /attractions
    • /bed-and-breakfasts
    • /breweries
    • /budget-friendly-things-to-do
    • /budget-hotels
    • /cabins-vacation-rentals
    • /calendar
    • /camping
    • and 70 more in the copied plan
5 more, to tidy up after 100
  1. 5

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    17 pages

    See the pages
    • /cottonwood
    • /details/blazin-m-ranch
    • /details/hilton-garden-inn-prescott-downtown
    • /details/hotel-st-michael
    • /details/luxury-prescott-lynx-bb
    • /details/prescott-ebike-rentals-tours
    • /details/sheldon-street-lodge
    • /granite-basin
    • /history
    • /horseback-riding
    • and 7 more in the copied plan
  2. 6

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    7 pages

    See the pages
    • /day-trips
    • /guided-adventures
    • /sedona
    • /things-to-do
    • /verde-valley
    • /wine-tasting
    • and 1 more in the copied plan
  3. 7

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    4 pages

    See the pages
    • /details/prescott-home-less-than-5-miles-to-butte-creek-trail
    • /details/private-off-road-adventure-tours-in-the-prescott-national-forest
    • /history
    • /prescott-circle-trail
  4. 8

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /granite-basin
  5. 9

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /details/hotel-st-michael

What else the read found

Half its pages start answering within 234 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /tours581 ms
  • /jerome-hotels499 ms
  • /bed-and-breakfasts452 ms
  • /444 ms
  • /art-museums390 ms

Fastest: /details/hilton-garden-inn-prescott-downtown, 153 ms. Heaviest: /things-to-do, 36 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • CloudflareHosting
  • PHPServer
  • Google AnalyticsAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • jQueryLibrary
  • BootstrapLibrary
  • Font AwesomeFonts
pages with strong signs
7
hidden characters
7
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.4
  • /bed-and-breakfasts hidden characters a reader cannot see
  • /hotels hidden characters a reader cannot see
  • /motels hidden characters a reader cannot see
  • /mountain-biking hidden characters a reader cannot see
  • /where-to-stay hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Set a share image1 page
  • /sedona fails 6: Add a way to get in touch, Add a tap-to-call link and Replace unsupported sales claims1 page
  • /day-trips fails 5: Add a way to get in touch, Add a tap-to-call link and Replace unsupported sales claims1 page
  • /granite-basin fails 5: Add structured data, Add a tap-to-call link and Fix title lengths1 page
  • /history fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /privacy fails 5: Add a way to get in touch, Add a tap-to-call link and Fix title lengths1 page
  • /things-to-do fails 5: Add a tap-to-call link, Replace unsupported sales claims and Fix title lengths1 page
  • /verde-valley fails 5: Add a way to get in touch, Add a tap-to-call link and Replace unsupported sales claims1 page
  • /whiskey-row-hotels fails 5: Add a way to get in touch, Add a tap-to-call link and Fix title lengths1 page
  • /breweries fails 4: Add a way to get in touch, Add a tap-to-call link and Link straight to the final address1 page
  • /budget-hotels fails 4: Add a way to get in touch, Add a tap-to-call link and Link straight to the final address1 page
  • /cabins-vacation-rentals fails 4: Add a way to get in touch, Add a tap-to-call link and Link straight to the final address1 page

And 50 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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