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prometheusoutdoors.com, read 16 hours ago. Back to the report

80 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow871top 25%9129339649759769879981009full marks

Now #109,840 of 263,587Step 1 top 25%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 87, and #46,667, 63,173 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    77 pages

    See the pages
    • /
    • /2018/07/12
    • /2018/07/15
    • /2018/07/16
    • /about
    • /accordion
    • /animated-counter
    • /audio
    • /audio-post
    • /author/jthompson
    • and 67 more in the copied plan
  2. 2

    Fix description lengths

    +4 points, to 91

    Write a meta description of 70 to 165 characters that summarizes the page.

    80 pages

    See the pages
    • /
    • /2018/07/12
    • /2018/07/15
    • /2018/07/16
    • /about
    • /accordion
    • /animated-counter
    • /audio
    • /audio-post
    • /author/jthompson
    • and 70 more in the copied plan
  3. 3

    Use one main heading

    +2 points, to 93

    Give the page exactly one h1 that says what it is about.

    39 pages

    See the pages
    • /audio-post
    • /blog
    • /cherry-services/brand-building
    • /cherry-services/engineering
    • /cherry-services/product-design
    • /gallery-post
    • /group/group-1
    • /image-post
    • /link-post
    • /projects-archive/240-photocell-tripod-feeder
    • and 29 more in the copied plan
  4. 4

    Fix title lengths

    +3 points, to 96

    Write a title of 15 to 65 characters that leads with what the page covers.

    51 pages

    See the pages
    • /2018/07/12
    • /2018/07/15
    • /2018/07/16
    • /about
    • /accordion
    • /audio
    • /audio-post
    • /blog
    • /blurb
    • /buttons
    • and 41 more in the copied plan
  5. 5

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    80 pages

    See the pages
    • /
    • /2018/07/12
    • /2018/07/15
    • /2018/07/16
    • /about
    • /accordion
    • /animated-counter
    • /audio
    • /audio-post
    • /author/jthompson
    • and 70 more in the copied plan
  6. 6

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  7. 7

    Set each page's canonical address

    +1 point, to 98

    Add a canonical link that points to the page itself.

    13 pages

    See the pages
    • /2018/07/12
    • /2018/07/15
    • /2018/07/16
    • /author/jthompson
    • /blog
    • /category/uncategorized
    • /group/group-1
    • /projects_category/camera-development
    • /projects_category/feeder-development
    • /projects_tag/browning-trail-cameras
    • and 3 more in the copied plan
  8. 8

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    16 pages

    See the pages
    • /
    • /blurb
    • /cherry-services/brand-building
    • /cherry-services/engineering
    • /cherry-services/product-design
    • /contact
    • /gallery-post
    • /image-post
    • /images
    • /projects-archive/aspect-cam
    • and 6 more in the copied plan
  9. 9

    Fix pages that fail to load

    +1 point, to 100, and full marks

    Fix or remove the link. Every linked page should return 200.

    6 pages

    See the pages
    • /2020/07/15
    • /2020/07/18
    • /2021/07/13
    • /2025/10/06
    • /scope/global
    • /scope/not_global
4 more, to tidy up after 100
  1. 10

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  2. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 12

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    4 pages, 3 of them under /2018/07/

    See the pages
    • /2018/07/12
    • /2018/07/15
    • /2018/07/16
    • /author/jthompson
  4. 13

    Bring deep pages closer to home

    Under a point

    Link to the page from a hub or a related page so it sits within three clicks of the home page.

    1 page

    See the pages
    • /category/uncategorized

What else the read found

Half its pages start answering within 368 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /link-post754 ms
  • /quote-post743 ms
  • /social-sharing734 ms
  • /our-work688 ms
  • /services654 ms

Fastest: /audio, 86 ms. Heaviest: the home page, 23 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
5
hidden characters
0
chat, markdown or placeholders left in
5
dashes per 1,000 words
4.6
  • /audio-post placeholders never filled in
  • /gallery-post placeholders never filled in
  • /image-post placeholders never filled in
  • /link-post placeholders never filled in
  • /quote-post placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Match structured data to the page and Fix description lengths1 page
  • /blog fails 6: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /gallery-post fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /image-post fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /typography fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /video-post fails 6: Add structured data, Use one main heading and Fix description lengths1 page
  • /audio-post fails 5: Add structured data, Use one main heading and Fix description lengths1 page
  • /blurb fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /contact fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /images fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /link-post fails 5: Add structured data, Use one main heading and Fix description lengths1 page
  • /quote-post fails 5: Add structured data, Use one main heading and Fix description lengths1 page

And 46 more parts of the site.

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