- Middle site
- 91
- Ahead by
- 8
Worth the mostEach fix here is worth under a point
Top 10%of the 265,036 sites mttr has read, at #24,755
It scores 91.
A score says pages are well formed. It does not say an assistant cites the site.
91 now94 with itTop 5% from 93
#24,755to#7,47117,284 places up56 of its 58 pages fail it. 1 in 11 ranked sites pass it.
2 points take it into the top 5%.
5,769 sites score 91. A tie goes to the site with faster, leaner pages that say more and keep improving.
1 fix. Top 5% starts at 93.
Each stage against the middle site. It leads on every one.
Worth the mostEach fix here is worth under a point
Worth the mostFix description lengths+3
Worth the mostEach fix here is worth under a point
Full marks2 in 7 ranked sites have them
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
12 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
It reads mostly as trades and home services. 5 changes would make it plainer.
Trades and home servicesIt says it is in Manchester.
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
On queencitycabinetrynh.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
The title and the first heading share no word that says what the site does: “Home - Queen City Cabinetry” and “From Simple to Stunning”.
On queencitycabinetrynh.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
The home page has no description, so a search result and an assistant make one up from the page.
On queencitycabinetrynh.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
The site is in Manchester, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
On queencitycabinetrynh.com, name Manchester in the home page title or first sentence, and in the description, where it reads naturally.
Its home page declares no business or organization type, so a machine has to guess what it is.
On queencitycabinetrynh.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.