- Middle site
- 91
- Behind by
- 17
Worth the mostSet each page's canonical address+6
queenszoo.com
65 of 100ahead of 23% of the sites mttr has read
Its strongest stage is Act, at 58 against the middle site's 57. 2 fixes, 13 points, take it to 78, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
2 fixes, 76,830 places up
- 65Now#199,657
- 72Add a tap-to-call link#165,640
- 78Add structured data#122,827
The top half of every site starts at 77. The middle site in Bronx, NY scores 82.
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Where it ranks
Down 6,763 places since Oct 20, from #195,332. 12 points take it into the top half.
Beside it on the board
- #202,093samurai-sword-shop.com65
- #202,094losangelesmobiletireshop.com65
- #202,095queenszoo.com65
- #202,096chianti-chianti.info65
- #202,097aokcabinetparts.com65
3,670 sites score 65. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Bronx, NY
- #1thebronxpaintingcompany.com99
- #2bedbugsexterminatorbronx.net98
- #3sardarrestoration.com97
- #95queenszoo.com65
The middle site in Bronx, NY scores 82.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Trust.
- Middle site
- 59
- Behind by
- 12
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 15
Worth the mostShow when guides were updated+2
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read874443 more than typical
Links a page20131.6× typical
Words a page29739425% below typical
Rules failing somewhere261412 more than typical
Half its pages answer in127 ms210 ms40% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
26 fixes. The first 11 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points36,455 places up
Add a tap-to-call linkAct70 of 871 in 3
Worth 6 points each30,658 places up each
Add structured dataUnderstand71 of 871 in 3
Set each page's canonical addressAccess71 of 872 in 5
Worth 3 points15,016 places up
Fix description lengthsUnderstand64 of 871 in 11
Worth 2 points each10,744 places up each
Answer the first question right under itUnderstand17 of 871 in 121
Match structured data to the pageUnderstand18 of 873 in 7
Show when guides were updatedTrust17 of 873 in 5
Name the publisherTrust17 of 873 in 4
Describe imagesUnderstand37 of 872 in 7
Fix title lengthsUnderstand33 of 871 in 6
Fix pages that fail to loadAccess16 of 873 in 4
Show 15 more fixes
Worth 1 point each6,763 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Phrase headings as questionsUnderstand15 of 871 in 10
Put figures in tablesUnderstand16 of 871 in 28
Add depth to thin pagesUnderstand8 of 873 in 7
Add lists or tablesUnderstand11 of 871 in 2
Add breadcrumb dataUnderstand17 of 871 in 2
Put the text in the HTMLAccess3 of 872 in 3
Add real images to contentUnderstand4 of 872 in 3
Show sources on guidesTrust2 of 871 in 2
Allow pages to be indexedAccess5 of 875 in 6
Use one main headingUnderstand5 of 871 in 4
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess8 of 871 in 2
Bring deep pages closer to homeAccess3 of 876 in 7
How AI reads this site
It reads closest to nonprofits and charities, but only loosely. 5 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is in Bronx.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Law firms
- Hotels and travel
What an assistant reads first
Home pageWhat it says
TitleSaving Wildlife and Wild Places - Queens Zoo
DescriptionGeneral information, zoo history, map, education program summary, animal photos and descriptions, and calendar of events. Part of The Wildlife Conservation Society.
First headingNone in the HTML
OpeningWe’re proud of our successful history saving animals, from toads to bison. Learn about some of our current work.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On queenszoo.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On queenszoo.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Rewrite the description
Its description is 164 characters and is cut off in results.
Agent instructions
On queenszoo.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Bronx in the first words
The site is in Bronx, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On queenszoo.com, name Bronx in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On queenszoo.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best zoos and wildlife parks near Bronx, NY? Its answer, and whether it cites queenszoo.com, shows here in a moment.