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rackleyroofing.com, read 2 days ago. Back to the report

80 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8080 nownow861top 25%8929139249459569679789899910991110012full marks

Now #110,739 of 263,590Step 1 top 25%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Set each page's canonical address

    +6 points, to 86, and #54,232, 56,507 places up, and into the top 25%

    Add a canonical link that points to the page itself.

    68 pages

    See the pages
    • /about-us
    • /about-us/curtis-sutton-bio
    • /about-us/eric-shumate-bio
    • /about-us/jim-henley-bio
    • /about-us/vanessa-williams-bio
    • /about-us/who-we-work-with
    • /blog
    • /blog/10-things-to-know-about-pvc-single-ply-roofing-material
    • /blog/11-things-to-know-about-tpo-single-ply-roofing-material
    • /blog/5-storm-damage-signs
    • and 58 more in the copied plan
  2. 2

    Show when guides were updated

    +3 points, to 89

    Show when the guide was last updated, and set dateModified in its schema.

    34 pages under /blog/

    See the pages
    • /blog/10-things-to-know-about-pvc-single-ply-roofing-material
    • /blog/11-things-to-know-about-tpo-single-ply-roofing-material
    • /blog/5-storm-damage-signs
    • /blog/a-better-roofing-experience
    • /blog/celebrating-excellence-rackley-roofing-takes-home-mt-juliets-best-roofing-company-award
    • /blog/commercial-roof-covering-types
    • /blog/commercial-tenant-finishes-and-warranties-what-every-business-owner-should-know
    • /blog/condensation-and-your-low-slope-roof-when-is-it-a-problem
    • /blog/discover-the-roofing-solutions-you-need-exploring-rackleys-top-4-services
    • /blog/exploring-the-potential-tax-credit-for-commercial-roof-replacement-in-2024
    • and 24 more in the copied plan
  3. 3

    Answer the first question right under it

    +2 points, to 91

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    34 pages under /blog/

    See the pages
    • /blog/10-things-to-know-about-pvc-single-ply-roofing-material
    • /blog/11-things-to-know-about-tpo-single-ply-roofing-material
    • /blog/5-storm-damage-signs
    • /blog/a-better-roofing-experience
    • /blog/celebrating-excellence-rackley-roofing-takes-home-mt-juliets-best-roofing-company-award
    • /blog/commercial-roof-covering-types
    • /blog/commercial-tenant-finishes-and-warranties-what-every-business-owner-should-know
    • /blog/condensation-and-your-low-slope-roof-when-is-it-a-problem
    • /blog/discover-the-roofing-solutions-you-need-exploring-rackleys-top-4-services
    • /blog/exploring-the-potential-tax-credit-for-commercial-roof-replacement-in-2024
    • and 24 more in the copied plan
  4. 4

    Match structured data to the page

    +1 point, to 92

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    34 pages under /blog/

    See the pages
    • /blog/10-things-to-know-about-pvc-single-ply-roofing-material
    • /blog/11-things-to-know-about-tpo-single-ply-roofing-material
    • /blog/5-storm-damage-signs
    • /blog/a-better-roofing-experience
    • /blog/celebrating-excellence-rackley-roofing-takes-home-mt-juliets-best-roofing-company-award
    • /blog/commercial-roof-covering-types
    • /blog/commercial-tenant-finishes-and-warranties-what-every-business-owner-should-know
    • /blog/condensation-and-your-low-slope-roof-when-is-it-a-problem
    • /blog/discover-the-roofing-solutions-you-need-exploring-rackleys-top-4-services
    • /blog/exploring-the-potential-tax-credit-for-commercial-roof-replacement-in-2024
    • and 24 more in the copied plan
  5. 5

    Name the publisher

    +2 points, to 94

    Name the author or publisher in the Article schema.

    34 pages under /blog/

    See the pages
    • /blog/10-things-to-know-about-pvc-single-ply-roofing-material
    • /blog/11-things-to-know-about-tpo-single-ply-roofing-material
    • /blog/5-storm-damage-signs
    • /blog/a-better-roofing-experience
    • /blog/celebrating-excellence-rackley-roofing-takes-home-mt-juliets-best-roofing-company-award
    • /blog/commercial-roof-covering-types
    • /blog/commercial-tenant-finishes-and-warranties-what-every-business-owner-should-know
    • /blog/condensation-and-your-low-slope-roof-when-is-it-a-problem
    • /blog/discover-the-roofing-solutions-you-need-exploring-rackleys-top-4-services
    • /blog/exploring-the-potential-tax-credit-for-commercial-roof-replacement-in-2024
    • and 24 more in the copied plan
  6. 6

    Use one main heading

    +1 point, to 95

    Give the page exactly one h1 that says what it is about.

    35 pages

    See the pages
    • /
    • /about-us
    • /about-us/curtis-sutton-bio
    • /about-us/eric-shumate-bio
    • /about-us/jim-henley-bio
    • /about-us/vanessa-williams-bio
    • /about-us/who-we-work-with
    • /blog
    • /careers
    • /client-portal
    • and 25 more in the copied plan
  7. 7

    Make near-copy pages distinct

    +1 point, to 96

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  8. 8

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    34 pages under /blog/

    See the pages
    • /blog/10-things-to-know-about-pvc-single-ply-roofing-material
    • /blog/11-things-to-know-about-tpo-single-ply-roofing-material
    • /blog/5-storm-damage-signs
    • /blog/a-better-roofing-experience
    • /blog/celebrating-excellence-rackley-roofing-takes-home-mt-juliets-best-roofing-company-award
    • /blog/commercial-roof-covering-types
    • /blog/commercial-tenant-finishes-and-warranties-what-every-business-owner-should-know
    • /blog/condensation-and-your-low-slope-roof-when-is-it-a-problem
    • /blog/discover-the-roofing-solutions-you-need-exploring-rackleys-top-4-services
    • /blog/exploring-the-potential-tax-credit-for-commercial-roof-replacement-in-2024
    • and 24 more in the copied plan
  9. 9

    Phrase headings as questions

    +1 point, to 98

    Phrase at least one heading as the question a person would ask.

    21 pages, 18 of them under /blog/

    See the pages
    • /blog/10-things-to-know-about-pvc-single-ply-roofing-material
    • /blog/11-things-to-know-about-tpo-single-ply-roofing-material
    • /blog/5-storm-damage-signs
    • /blog/a-better-roofing-experience
    • /blog/commercial-roof-covering-types
    • /blog/discover-the-roofing-solutions-you-need-exploring-rackleys-top-4-services
    • /blog/how-to-know-if-your-low-slope-roof-can-really-be-fixed
    • /blog/leading-the-way-how-female-industry-leaders-at-rackley-roofing-are-revolutionizing-the-roofing-industry
    • /blog/low-slope-roof-and-rain
    • /blog/maximizing-your-budget-with-rackleys-roofcheck-maintenance-agreement
    • and 11 more in the copied plan
  10. 10

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    69 pages

    See the pages
    • /
    • /about-us
    • /about-us/curtis-sutton-bio
    • /about-us/eric-shumate-bio
    • /about-us/jim-henley-bio
    • /about-us/vanessa-williams-bio
    • /about-us/who-we-work-with
    • /blog
    • /blog/10-things-to-know-about-pvc-single-ply-roofing-material
    • /blog/11-things-to-know-about-tpo-single-ply-roofing-material
    • and 59 more in the copied plan
  11. 11

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    42 pages, 34 of them under /blog/

    See the pages
    • /blog/10-things-to-know-about-pvc-single-ply-roofing-material
    • /blog/11-things-to-know-about-tpo-single-ply-roofing-material
    • /blog/5-storm-damage-signs
    • /blog/a-better-roofing-experience
    • /blog/celebrating-excellence-rackley-roofing-takes-home-mt-juliets-best-roofing-company-award
    • /blog/commercial-roof-covering-types
    • /blog/commercial-tenant-finishes-and-warranties-what-every-business-owner-should-know
    • /blog/condensation-and-your-low-slope-roof-when-is-it-a-problem
    • /blog/discover-the-roofing-solutions-you-need-exploring-rackleys-top-4-services
    • /blog/exploring-the-potential-tax-credit-for-commercial-roof-replacement-in-2024
    • and 32 more in the copied plan
  12. 12

    Fix description lengths

    +1 point, to 100, and full marks

    Write a meta description of 70 to 165 characters that summarizes the page.

    11 pages, 6 of them under /blog/

    See the pages
    • /blog/a-better-roofing-experience
    • /blog/rackley-roofing-wins-prestigious-2022-commercial-roofing-contractor-of-the-year-award
    • /blog/roof-maintenance
    • /blog/single-ply-roofing-materials
    • /blog/unlocking-savings-exploring-the-potential-tax-credit-for-commercial-roof-replacement-in-2023
    • /blog/what-flat-roofing-materials-can-you-walk-on
    • /client-portal
    • /portfolio/aspen-flex
    • /products
    • /products/pvc-roofing
    • and 1 more in the copied plan
5 more, to tidy up after 100
  1. 13

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    3 pages

    See the pages
    • /blog/a-better-roofing-experience
    • /blog/if-i-sign-a-contract-with-you-today-how-soon-can-you-get-started-on-my-roof
    • /services/commercial-roof-inspections
  2. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 15

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages under /blog/

    See the pages
    • /blog/celebrating-excellence-rackley-roofing-takes-home-mt-juliets-best-roofing-company-award
    • /blog/discover-the-roofing-solutions-you-need-exploring-rackleys-top-4-services
    • /blog/maximizing-your-budget-with-rackleys-roofcheck-maintenance-agreement
    • /blog/rackley-roofing-wins-prestigious-2022-commercial-roofing-contractor-of-the-year-award
    • /blog/supply-chain-delays-how-long-does-it-take-rackley-to-get-materials
    • /blog/unlocking-savings-exploring-the-potential-tax-credit-for-commercial-roof-replacement-in-2023
    • /blog/unwavering-commitment-exploring-the-core-values-that-drive-rackley-roofings-mission
  4. 16

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /blog/low-slope-roof-and-rain
  5. 17

    Describe images

    Under a point

    Describe every content image in its alt text.

    1 page

    See the pages
    • /careers

What else the read found

Half its pages start answering within 231 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /roofcheck802 ms
  • /blog/your-commercial-roof737 ms
  • /about-us/vanessa-williams-bio734 ms
  • /blog/5-storm-damage-signs732 ms
  • /blog/roofing-spotlight-4-of-the-many-types-of-roofs-that-rackley-specializes-in-for-commercial-buildings730 ms

Fastest: /blog/what-flat-roofing-materials-can-you-walk-on, 65 ms. Heaviest: /rd-herbert, 28 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Adobe FontsFonts

From the structured data on its home page, as the site says it: a Local business named Rackley Roofing. mttr does not check the profiles it names.

  • FacebookRackleyRoofing
  • Xrackleyroofing
  • LinkedInrackley-roofing
  • Instagramrackleyroofing
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Use one main heading and Set a share image1 page
  • /careers fails 4: Set each page's canonical address, Use one main heading and Describe images1 page
  • /client-portal fails 4: Set each page's canonical address, Use one main heading and Fix description lengths1 page
  • /products fails 4: Set each page's canonical address, Use one main heading and Fix description lengths1 page
  • /terms-and-conditions-for-online-payments fails 4: Set each page's canonical address, Use one main heading and Fix description lengths1 page
  • /about-us fails 3: Set each page's canonical address, Use one main heading and Set a share image1 page
  • /blog fails 3: Set each page's canonical address, Use one main heading and Set a share image1 page
  • /contact fails 3: Set each page's canonical address, Use one main heading and Set a share image1 page
  • /faq fails 3: Set each page's canonical address, Use one main heading and Set a share image1 page
  • /projects fails 3: Set each page's canonical address, Use one main heading and Set a share image1 page
  • /rd-herbert fails 3: Set each page's canonical address, Use one main heading and Set a share image1 page
  • /roofcheck fails 3: Set each page's canonical address, Use one main heading and Set a share image1 page

And 6 more parts of the site.

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