- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
rainproofroofing.com
74 of 100ahead of 40% of the sites mttr has read
Its strongest stage is Act, at 69 against the middle site's 57. 1 fix, 6 points, take it to 80, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 47,246 places up
- 74Now#153,470
- 80Add structured data#106,224
The top half of every site starts at 77.
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The link
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EmailWrite the email
Where it ranks
3 points take it into the top half.
Beside it on the board
- #156,789todaysrock.art74
- #156,790westhawaiitoday.com74
- #156,791rainproofroofing.com74
- #156,792thekingstonkitchen.com74
- #156,793coastweldingsupply.com74
6,514 sites score 74. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 18
Worth the mostAdd structured data+6
- Middle site
- 98
- Behind by
- 4
Worth the mostReplace unsupported sales claims+2
- Middle site
- 57
- Ahead by
- 12
Worth the mostAdd a tap-to-call link+4
Against a typical site
The readThis siteTypicalAgainst typical
Pages read104434 fewer than typical
Links a page71350% below typical
Words a page19139451% below typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in54 ms210 ms74% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points50,567 places up
Add structured dataUnderstand9 of 101 in 3
Worth 5 points42,142 places up
Use one main headingUnderstand10 of 101 in 4
Worth 4 points each33,662 places up each
Fix description lengthsUnderstand10 of 101 in 11
Add a tap-to-call linkAct6 of 101 in 3
Worth 2 points each17,827 places up each
Set a share imageUnderstand10 of 102 in 7
Link straight to the final addressAccess9 of 101 in 2
Replace unsupported sales claimsTrust2 of 102 in 3
Show 4 more fixes
Worth 1 point each10,298 places up each
Link to orphaned pagesAccessAbout the whole site3 in 4
Describe imagesUnderstand3 of 102 in 7
Add a way to get in touchAct1 of 101 in 2
Fix title lengthsUnderstand1 of 101 in 6
How AI reads this site
It reads clearly as trades and home services, the way an assistant matches a site to a question. 3 changes would make it plainer.
It reads as
Trades and home services
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Auto repair and dealers
- Real estate
What an assistant reads first
Home pageWhat it says
TitleRain Proof Roofing | Anchorage Wasilla Palmer Soldotna Roof Repair & Replacement
DescriptionRoofs, re-roofs, roof replacement and repairs - Rain Proof Roofing does it all. Our roofing process is easy and efficient. Rain Proof Roofing opened in 1962 and today we’re an award-winning company and with offices in Anchorage, Wasilla and the Kenai Peninsula. Mat-Su Valley Roofing, Alaska Roofers
First headingNone in the HTML
OpeningIf there’s one place that’s rough on a roof, it’s the Last Frontier. After more than half a century in the roofing business, we stand by our people, products and performance.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On rainproofroofing.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Trades and home services.
- Rewrite the description
Its description is 299 characters and is cut off in results.
Agent instructions
On rainproofroofing.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On rainproofroofing.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Trades and home services), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.