- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
rainwand.com
Top 50%of the 263,585 sites mttr has read, at #123,559
It scores 78.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
78 now85 with itTop 25% from 85
#123,559to#62,39461,165 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Held at 78 for its last 2 reads. 7 points take it into the top quarter.
Beside it on the board
- #123,557vumc.org78
- #123,558brightstarhandyman.com78
- #123,559rainwand.com78
- #123,560pnkf.org78
- #123,561stayatbase.com78
8,160 sites score 78. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 78Now#123,559
- 85Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 11
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page31132.4× typical
Words a page24439438% below typical
Rules failing somewhere1414About typical
Half its pages answer in139 ms210 ms34% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points61,165 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 6 points52,725 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points26,283 places up
Fix description lengthsUnderstand100 of 1001 in 11
Worth 2 points17,633 places up
Describe imagesUnderstand60 of 1002 in 7
Worth 1 point each9,208 places up each
Set a share imageUnderstand100 of 1002 in 7
Fix title lengthsUnderstand27 of 1001 in 6
Show 8 more fixes
Worth under a point each
Put the text in the HTMLAccess1 of 1002 in 3
Match structured data to the pageUnderstand1 of 1003 in 7
Add depth to thin pagesUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Use one main headingUnderstand5 of 1001 in 4
Set each page's canonical addressAccess1 of 1002 in 5
Show every FAQ question on the pageUnderstand1 of 10019 in 20
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads closest to manufacturers and suppliers, but only loosely. 5 changes would make it plainer.
It reads as
Manufacturers and suppliersIt says it is in Manitowoc.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Manufacturers and suppliers
- Trades and home services
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleDramm Lawn & Garden – Watering the World since 1941
DescriptionNone in the HTML
First headingNone in the HTML
OpeningCopyright © 1941-2026 Dramm Corporation All rights reserved.
5 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Manufacturers and suppliers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On rainwand.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Manufacturers and suppliers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On rainwand.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Manufacturers and suppliers.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On rainwand.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Manitowoc in the first words
The site is in Manitowoc, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On rainwand.com, name Manitowoc in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On rainwand.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Manufacturers and suppliers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.