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ratcliffefoundation.com, read 2 days ago. Back to the report

92 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9292 nownow941top 5%95296396496597697797897997109711971298139914991510016full marks

Now #19,041 of 263,582Step 1 top 5%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +2 points, to 94, and #7,441, 11,600 places up, and into the top 5%

    Write a meta description of 70 to 165 characters that summarizes the page.

    32 pages, 18 of them under /grant-partners/

    See the pages
    • /2025/06/climate-change
    • /2025/06/ferry-cove-oyster-hatchery
    • /about/media-center
    • /category/aquaculture-and-the-environment
    • /category/blog
    • /grant-partners
    • /grant-partners/aacc-foundation
    • /grant-partners/baldwin-wallace-university
    • /grant-partners/carroll-community-college
    • /grant-partners/childrens-home-foundation
    • and 22 more in the copied plan
  2. 2

    Set a share image

    +1 point, to 95

    Set og:image so links to the page carry a picture.

    30 pages, 18 of them under /grant-partners/

    See the pages
    • /
    • /about
    • /category/aquaculture-and-the-environment
    • /category/blog
    • /grant-partners
    • /grant-partners/aacc-foundation
    • /grant-partners/baldwin-wallace-university
    • /grant-partners/carroll-community-college
    • /grant-partners/childrens-home-foundation
    • /grant-partners/community-college-of-baltimore-county
    • and 20 more in the copied plan
  3. 3

    Answer the first question right under it

    +1 point, to 96

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    2 pages

    See the pages
    • /2025/06/climate-change
    • /2025/06/ferry-cove-oyster-hatchery
  4. 4

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    2 pages

    See the pages
    • /2025/06/climate-change
    • /2025/06/ferry-cove-oyster-hatchery
  5. 5

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  6. 6

    Add lists or tables

    +1 point, to 97

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    2 pages

    See the pages
    • /2025/06/climate-change
    • /2025/06/ferry-cove-oyster-hatchery
  7. 7

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    2 pages

    See the pages
    • /2025/06/climate-change
    • /2025/06/ferry-cove-oyster-hatchery
  8. 8

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    2 pages

    See the pages
    • /2025/06/climate-change
    • /2025/06/ferry-cove-oyster-hatchery
  9. 9

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  10. 10

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  11. 11

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  12. 12

    Add real images to content

    Under a point

    Add a photo, drawing, or chart as an img with alt text. A CSS background image has no alt text and is not read as part of the page.

    1 page

    See the pages
    • /2025/06/climate-change
  13. 13

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    8 pages

    See the pages
    • /2025/06/climate-change
    • /about/media-center
    • /category/blog
    • /grant-partners/national-association-for-community-college-entrepreneurship-nacce
    • /insights
    • /press
    • /privacy-policy
    • /terms-of-use
  14. 14

    Describe images

    +1 point, to 99

    Describe every content image in its alt text.

    7 pages

    See the pages
    • /
    • /about/media-center
    • /contact
    • /grant-partners
    • /grants
    • /grants/awarded-grants
    • /insights
  15. 15

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    2 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /category/aquaculture-and-the-environment
    • /category/blog
  16. 16

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /press
    • /privacy-policy
    • /terms-of-use
2 more, to tidy up after 100
  1. 17

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /category/aquaculture-and-the-environment
    • /category/blog
  2. 18

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    2 pages

    See the pages
    • /category/aquaculture-and-the-environment
    • /category/blog

What else the read found

Half its pages take over 955 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /grants/awarded-grants2.0 s
  • /contact1.8 s
  • /about/our-mission-vision-values1.7 s
  • /our-story1.6 s
  • /about/media-center1.5 s

Fastest: /grant-partners/national-association-for-community-college-entrepreneurship-nacce, 92 ms. Heaviest: /grant-partners, 40 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named Ratcliffe Foundation. mttr does not check the profiles it names.

pages with strong signs
2
hidden characters
1
chat, markdown or placeholders left in
1
dashes per 1,000 words
4
  • /grant-partners/carroll-community-college hidden characters a reader cannot see
  • /grants/active-funding-opportunities placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Describe images and Set a share image1 page
  • /insights fails 4: Fix description lengths, Describe images and Fix title lengths1 page
  • /press fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /privacy-policy fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /terms-of-use fails 4: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /grant-partners fails 3: Fix description lengths, Describe images and Set a share image1 page
  • /about fails 1: Set a share image1 page
  • /contact fails 1: Describe images1 page
  • /grants fails 1: Describe images1 page
  • /our-story passes every rule1 page
  • /grant-partners/ 18 fail a rule. Worst: /grant-partners/national-association-for-community-college-entrepreneurship-nacce, 3 rules18 pages
  • /press/ 3 fail a rule. Worst: /press/anne-arundel-community-college, 2 rules3 pages

And 4 more parts of the site.

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