- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
reaganfoundation.org
Top 5%of the 63 sites in NW Washington, District of Columbia, at #3
It scores 88.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
88 now94 with itTop 10% from 90
#39,700to#7,43532,265 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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EmailWrite the email
Where it ranks
Held at 88 for its last 2 reads. 2 points take it into the top 10%.
Beside it on the board
- #39,698actionlincoln.com88
- #39,699911restorationcentralmaryland.com88
- #39,700reaganfoundation.org88
- #39,701watsonfurniture.com88
- #39,702burkeflooring.com88
7,570 sites score 88. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 88Now#39,700
- 94Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 32
Worth the mostFix title lengths+2
- Middle site
- 98
- Behind by
- 5
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page1313About typical
Words a page51839431% above typical
Rules failing somewhere9145 fewer than typical
Half its pages answer in164 ms210 ms22% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
9 fixes. The first 4 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points32,265 places up
Add a tap-to-call linkAct99 of 1001 in 3
Worth 2 points each13,880 places up each
Fix title lengthsUnderstand79 of 1001 in 6
Link straight to the final addressAccess99 of 1001 in 2
Worth 1 point7,466 places up
Replace unsupported sales claimsTrust21 of 1002 in 3
Show 5 more fixes
Worth under a point each
List your profiles in your structured dataTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Set each page's canonical addressAccess1 of 1002 in 5
Fix description lengthsUnderstand1 of 1001 in 11
Describe imagesUnderstand1 of 1002 in 7
How AI reads this site
It reads closest to nonprofits and charities, but only loosely. 2 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is an organization in NW Washington.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Law firms
- Schools and courses
What an assistant reads first
Home pageWhat it says
TitleThe Ronald Reagan Presidential Foundation & Institute
DescriptionThe Ronald Reagan Presidential Foundation provides education, scholarships, exhibits, events, and media related to the lives of Ronald and Nancy Reagan.
First headingThe Ronald Reagan Presidential Foundation & Institute
OpeningAs the sole nonprofit organization created by President Reagan, we are charged with advancing his legacy and principles – individual liberty, economic opportunity, freedom and democracy, peace through strength, and national pride.
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On reaganfoundation.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Name NW Washington in the first words
The site is in NW Washington, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On reaganfoundation.org, name NW Washington in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.