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realtytimes.com, read 2 days ago. Back to the report

85 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow911top 25%94296397497597697798898998109911991210013full marks

Now #67,211 of 263,859Step 1 top 25%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 91, and #20,137, 47,074 places up, and into the top 25%

    Add a tap-to-call phone link.

    97 pages

    See the pages
    • /
    • /about-realty-times
    • /accessibility
    • /advertising
    • /agent-offer-details
    • /agent-resource-center
    • /agentnews
    • /agentnews/advicefromagents
    • /agentnews/agentadvice
    • /announcements
    • and 87 more in the copied plan
  2. 2

    Show when guides were updated

    +3 points, to 94

    Show when the guide was last updated, and set dateModified in its schema.

    57 pages

    See the pages
    • /about-realty-times
    • /consumeradvice/buyersadvice/can-you-use-home-equity-to-buy-another-property
    • /consumeradvice/buyersadvice/how-to-find-a-living-space-that-works-for-your-disability
    • /consumeradvice/buyersadvice/is-it-wiser-to-renovate-or-buy-a-new-house
    • /consumeradvice/buyersadvice/out-of-season-cottage-buying
    • /consumeradvice/buyersadvice/what-does-the-home-seller-owe
    • /consumeradvice/buyersadvice/what-to-know-before-you-buy-in-a-hurricane-zone
    • /consumeradvice/buyersadvice/who-qualifies-for-an-fha-home-loan
    • /consumeradvice/hoaadvice/hoa-mother-lode-committees
    • /consumeradvice/homeownersadvice/5-rules-of-contemporary-home-design
    • and 47 more in the copied plan
  3. 3

    Answer the first question right under it

    +2 points, to 96

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    48 pages

    See the pages
    • /about-realty-times
    • /consumeradvice/buyersadvice/how-to-find-a-living-space-that-works-for-your-disability
    • /consumeradvice/buyersadvice/what-does-the-home-seller-owe
    • /consumeradvice/buyersadvice/who-qualifies-for-an-fha-home-loan
    • /consumeradvice/hoaadvice/hoa-mother-lode-committees
    • /consumeradvice/homeownersadvice/5-rules-of-contemporary-home-design
    • /consumeradvice/homeownersadvice/6-things-that-happen-when-you-become-a-homeowner
    • /consumeradvice/homeownersadvice/home-restoration-vs-home-renovation-their-stark-differences-and-their-best-uses
    • /consumeradvice/homeownersadvice/these-projects-could-lower-the-value-of-your-home
    • /consumeradvice/homeownersadvice/tips-to-get-back-your-security-deposit-in-full
    • and 38 more in the copied plan
  4. 4

    Put figures in tables

    +1 point, to 97

    Where the guide compares options or gives figures, put them in a table.

    53 pages

    See the pages
    • /about-realty-times
    • /consumeradvice/buyersadvice/can-you-use-home-equity-to-buy-another-property
    • /consumeradvice/buyersadvice/how-to-find-a-living-space-that-works-for-your-disability
    • /consumeradvice/buyersadvice/is-it-wiser-to-renovate-or-buy-a-new-house
    • /consumeradvice/buyersadvice/out-of-season-cottage-buying
    • /consumeradvice/buyersadvice/what-does-the-home-seller-owe
    • /consumeradvice/buyersadvice/what-to-know-before-you-buy-in-a-hurricane-zone
    • /consumeradvice/buyersadvice/who-qualifies-for-an-fha-home-loan
    • /consumeradvice/hoaadvice/hoa-mother-lode-committees
    • /consumeradvice/homeownersadvice/5-rules-of-contemporary-home-design
    • and 43 more in the copied plan
  5. 5

    Let AI crawlers in

    Under a point

    Remove the robots.txt rules that shut out AI crawlers. On Cloudflare, also turn off "Block AI bots", which writes these rules for you.

    Once, for the whole site

    Steps for your host: Cloudflare, WordPress, Namecheap and more
  6. 6

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  7. 7

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  8. 8

    List your profiles in your structured data

    +1 point, to 98

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  9. 9

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    28 pages

    See the pages
    • /accessibility
    • /advertising
    • /agent-resource-center
    • /agentnews
    • /agentnews/advicefromagents
    • /announcements
    • /component/content/archive
    • /component/content/category/main-category
    • /component/sppagebuilder/page/53
    • /component/users/login
    • and 18 more in the copied plan
  10. 10

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    15 pages

    See the pages
    • /advertising
    • /agent-offer-details
    • /agent-resource-center
    • /component/content/archive
    • /component/sppagebuilder/page/29
    • /component/sppagebuilder/page/53
    • /component/sppagebuilder/page/75
    • /component/users/login
    • /consumeradvice/ask-the-expert
    • /mls-home-listings
    • and 5 more in the copied plan
  11. 11

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    20 pages

    See the pages
    • /accessibility
    • /advertising
    • /agentnews
    • /agentnews/agentadvice
    • /announcements
    • /component/content/category/main-category
    • /component/sppagebuilder/page/75
    • /component/users/login
    • /consumeradvice/announcements
    • /consumeradvice/buyersadvice
    • and 10 more in the copied plan
  12. 12

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    39 pages

    See the pages
    • /
    • /accessibility
    • /advertising
    • /agent-offer-details
    • /agent-resource-center
    • /agentnews
    • /agentnews/advicefromagents
    • /agentnews/agentadvice
    • /announcements
    • /component/content/archive
    • and 29 more in the copied plan
  13. 13

    Fix pages that fail to load

    +1 point, to 100, and full marks

    Fix or remove the link. Every linked page should return 200.

    3 pages

    See the pages
    • /advertise
    • /agentsnews
    • /women-in-business/women-in-real-estate
7 more, to tidy up after 100
  1. 14

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    7 pages

    See the pages
    • /contact
    • /contributors
    • /real-industry-news-articles/is-staging-worth-the-effort
    • /real-industry-news-articles/is-your-listing-giving-buyers-a-fright
    • /site-map
    • /sitemap
    • /women-in-real-estate/terri-interviews-csp-international-founder-christine-rae-expert-staging-course-pioneer
  2. 15

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /daily-cartoon
  3. 16

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /rss/archives-feed.php
  4. 17

    Name the publisher

    Under a point

    Name the author or publisher in the Article schema.

    1 page

    See the pages
    • /about-realty-times
  5. 18

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /rss/archives-feed.php
  6. 19

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    1 page

    See the pages
    • /rss/archives-feed.php
  7. 20

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /component/users/login

Done since the first read

  1. Serve a robots.txt

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages start answering within 153 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /component/content/archive7.9 s
  • /component/content/category/main-category2.4 s
  • /component/sppagebuilder/page/751.2 s
  • /component/sppagebuilder/page/291.2 s
  • /component/sppagebuilder/page/53765 ms

Fastest: /consumeradvice/buyersadvice/is-it-wiser-to-renovate-or-buy-a-new-house, 116 ms. Heaviest: /site-map, 1,651 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • JoomlaPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Cloudflare Web AnalyticsAnalytics
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • BootstrapLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named RealtyTimes. mttr does not check the profiles it names.

  • XRealtyTimes
pages with strong signs
2
hidden characters
6
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.1
  • /site-map hidden characters a reader cannot see
  • /sitemap hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Add a tap-to-call link and Set a share image1 page
  • /advertise passes every rule1 page
  • /agentsnews passes every rule1 page
  • /daily-cartoon fails 6: Answer the first question right under it, Show when guides were updated and Add depth to thin pages1 page
  • /about-realty-times fails 5: Answer the first question right under it, Show when guides were updated and Add a tap-to-call link1 page
  • /advertising fails 5: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /contact fails 5: Add a tap-to-call link, Fix description lengths and Replace unsupported sales claims1 page
  • /dmca fails 5: Answer the first question right under it, Show when guides were updated and Add a tap-to-call link1 page
  • /site-map fails 5: Add a tap-to-call link, Fix description lengths and Replace unsupported sales claims1 page
  • /sitemap fails 5: Add a tap-to-call link, Fix description lengths and Replace unsupported sales claims1 page
  • /accessibility fails 4: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /agent-resource-center fails 4: Use one main heading, Add a tap-to-call link and Fix description lengths1 page

And 29 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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