rework.com, read 5 days ago. Back to the report

72 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7272 nownow801top 50%8729439949959969979989999910991110012full marks

Now #169,325 of 263,590Step 1 top 50%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 80, and #105,918, 63,407 places up, and into the top 50%

    Give the page a form or a clear link to request a quote or get in touch.

    100 pages

    See the pages
    • /
    • /about/contact
    • /about/founder-stories
    • /about/privacy
    • /about/tos
    • /ai/agent-lib
    • /ai/agents/account-org-chart
    • /ai/agents/account-research
    • /ai/agents/account-snapshot
    • /ai/agents/battle-card
    • and 90 more in the copied plan
  2. 2

    Add structured data

    +7 points, to 87

    Add valid JSON-LD that says what the page is.

    100 pages

    See the pages
    • /
    • /about/contact
    • /about/founder-stories
    • /about/privacy
    • /about/tos
    • /ai/agent-lib
    • /ai/agents/account-org-chart
    • /ai/agents/account-research
    • /ai/agents/account-snapshot
    • /ai/agents/battle-card
    • and 90 more in the copied plan
  3. 3

    Add a tap-to-call link

    +7 points, to 94

    Add a tap-to-call phone link.

    100 pages

    See the pages
    • /
    • /about/contact
    • /about/founder-stories
    • /about/privacy
    • /about/tos
    • /ai/agent-lib
    • /ai/agents/account-org-chart
    • /ai/agents/account-research
    • /ai/agents/account-snapshot
    • /ai/agents/battle-card
    • and 90 more in the copied plan
  4. 4

    Use one main heading

    +5 points, to 99

    Give the page exactly one h1 that says what it is about.

    100 pages

    See the pages
    • /
    • /about/contact
    • /about/founder-stories
    • /about/privacy
    • /about/tos
    • /ai/agent-lib
    • /ai/agents/account-org-chart
    • /ai/agents/account-research
    • /ai/agents/account-snapshot
    • /ai/agents/battle-card
    • and 90 more in the copied plan
  5. 5

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    The home page

  6. 6

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  7. 7

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  8. 8

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    The home page

  9. 9

    Compress pages

    Under a point

    Turn on gzip or Brotli for HTML on the server or CDN.

    Once, for the whole site

  10. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  11. 11

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  12. 12

    Fix description lengths

    +1 point, to 100, and full marks

    Write a meta description of 70 to 165 characters that summarizes the page.

    9 pages

    See the pages
    • /
    • /ai/agents/account-snapshot
    • /app/hris
    • /app/payroll
    • /app/timesheet
    • /events/peak-season-tour-agencies
    • /solutions/industries/saas
    • /solutions/midsize-businesses
    • /vi
1 more, to tidy up after 100
  1. 13

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    6 pages

    See the pages
    • /about/contact
    • /about/privacy
    • /app/chat
    • /blogs
    • /pricing
    • /vi/about/contact

What else the read found

Half its pages start answering within 555 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /ai/agents/meeting-to-task9.8 s
  • /ai/agents/meeting-recap9.8 s
  • /ai/agents/meeting-transcript9.8 s
  • /ai/agents/prospect-outreach-email9.7 s
  • /ai/agents/process-bottleneck9.7 s

Fastest: /app/timesheet, 259 ms. Heaviest: /events/peak-season-tour-agencies, 7 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Google Tag ManagerAnalytics
  • Google FontsFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 8: Put the text in the HTML, Add a way to get in touch and Add structured data1 page
  • /blogs fails 5: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /pricing fails 5: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /vi fails 5: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /architecture fails 4: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /brandguideline fails 4: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /platforms fails 4: Add a way to get in touch, Add structured data and Use one main heading1 page
  • /app/ 32 fail a rule. Worst: /app/chat, 5 rules32 pages
  • /ai/ 21 fail a rule. Worst: /ai/agents/account-snapshot, 5 rules21 pages
  • /solutions/ 16 fail a rule. Worst: /solutions/industries/saas, 5 rules16 pages
  • /platform/ 8 fail a rule. Worst: /platform/automations, 4 rules8 pages
  • /about/ 4 fail a rule. Worst: /about/contact, 5 rules4 pages

And 5 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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