- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+1
reynoldsamerican.com
Top 50%of the 263,582 sites mttr has read, at #128,626
It scores 78.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
78 now84 with itTop 25% from 85
#128,626to#70,88257,744 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
Up 134,956 places since Oct 14, from #263,582. 7 points take it into the top quarter.
Beside it on the board
- #128,624lomatec.net78
- #128,625vblbetskh.com78
- #128,626reynoldsamerican.com78
- #128,627bandeproconstructioncorp.com78
- #128,628arboristsite.com78
8,163 sites score 78. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 78Now#128,626
- 84Add a tap-to-call link#70,882
- 86Show when guides were updatedTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 11
Worth the mostAnswer the first question right under it+1
- Middle site
- 98
- Behind by
- 25
Worth the mostShow when guides were updated+2
- Middle site
- 57
- Ahead by
- 1
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page34132.6× typical
Words a page7843942× typical
Rules failing somewhere20146 more than typical
Half its pages answer in463 ms210 ms120% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
20 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points57,744 places up
Add a tap-to-call linkAct99 of 1001 in 3
Worth 2 points22,680 places up
Show when guides were updatedTrust41 of 1003 in 5
Worth 1 point each14,267 places up each
Answer the first question right under itUnderstand48 of 1001 in 121
Phrase headings as questionsUnderstand44 of 1001 in 10
Match structured data to the pageUnderstand41 of 1003 in 7
Name the publisherTrust41 of 1003 in 4
Show sources on guidesTrust17 of 1001 in 2
Link straight to the final addressAccess99 of 1001 in 2
Show 12 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Put figures in tablesUnderstand49 of 1001 in 28
Add lists or tablesUnderstand38 of 1001 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Add depth to thin pagesUnderstand12 of 1003 in 7
Set a share imageUnderstand66 of 1002 in 7
Fix title lengthsUnderstand26 of 1001 in 6
Describe imagesUnderstand17 of 1002 in 7
Use one main headingUnderstand6 of 1001 in 4
Add breadcrumb dataUnderstand8 of 1001 in 2
Fix description lengthsUnderstand7 of 1001 in 11
Replace unsupported sales claimsTrust3 of 1002 in 3
How AI reads this site
It reads closest to nonprofits and charities, but only loosely. 2 changes would make it plainer.
It reads as
Nonprofits and charitiesIt says it is a corporation in Winston-Salem.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Agencies and studios
- Manufacturers and suppliers
What an assistant reads first
Home pageWhat it says
TitleBuilding A Better Tomorrow™ - Reynolds American
DescriptionDiscover how Reynolds American's clear purpose is Building A Better Tomorrow™ through actively reducing the health impact of our business.
First headingGROWING A BETTER TOMORROW,TODAY
OpeningFind out how we’re Growing A Smokeless America
2 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On reynoldsamerican.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Name Winston-Salem in the first words
The site is in Winston-Salem, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On reynoldsamerican.com, name Winston-Salem in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.