ritehite.com, read 4 days ago. Back to the report
79 to 100 in 9 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #117,905 of 263,583Step 1 top 25%Step 9 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Add structured data
+7 points, to 86, and #54,254, 63,651 places up, and into the top 25%
Add valid JSON-LD that says what the page is.
100 pages, 78 of them under /en/
See the pages
- /de/eu
- /en/af
- /en/af/about-us
- /en/af/about-us/associations
- /en/af/about-us/careers
- /en/af/about-us/innovation
- /en/af/about-us/locations
- /en/af/canada-forced-labor-report
- /en/af/compliance-standards
- /en/af/contact
- and 90 more in the copied plan
- 2
Use one main heading
+5 points, to 91
Give the page exactly one h1 that says what it is about.
92 pages, 70 of them under /en/
See the pages
- /de/eu
- /en/af
- /en/af/about-us/associations
- /en/af/about-us/careers
- /en/af/about-us/innovation
- /en/af/about-us/locations
- /en/af/canada-forced-labor-report
- /en/af/compliance-standards
- /en/af/contact
- /en/af/cookie-policy
- and 82 more in the copied plan
- 3
Fix title lengths
+3 points, to 94
Write a title of 15 to 65 characters that leads with what the page covers.
88 pages, 77 of them under /en/
See the pages
- /en/af
- /en/af/about-us
- /en/af/about-us/associations
- /en/af/about-us/careers
- /en/af/about-us/innovation
- /en/af/about-us/locations
- /en/af/canada-forced-labor-report
- /en/af/compliance-standards
- /en/af/contact
- /en/af/cookie-policy
- and 78 more in the copied plan
- 4
Fix description lengths
+3 points, to 97
Write a meta description of 70 to 165 characters that summarizes the page.
73 pages, 55 of them under /en/
See the pages
- /en/af
- /en/af/about-us
- /en/af/about-us/associations
- /en/af/about-us/careers
- /en/af/about-us/locations
- /en/af/canada-forced-labor-report
- /en/af/compliance-standards
- /en/af/contact
- /en/af/find-a-rep
- /en/af/help-center
- and 63 more in the copied plan
- 5
Link straight to the final address
+2 points, to 99
Point links and the sitemap at the final address, not at one that redirects.
100 pages, 78 of them under /en/
See the pages
- /de/eu
- /en/af
- /en/af/about-us
- /en/af/about-us/associations
- /en/af/about-us/careers
- /en/af/about-us/innovation
- /en/af/about-us/locations
- /en/af/canada-forced-labor-report
- /en/af/compliance-standards
- /en/af/contact
- and 90 more in the copied plan
- 6
Set a share image
Under a point
Set og:image so links to the page carry a picture.
31 pages
See the pages
- /de/eu
- /en/af
- /en/af/contact
- /en/af/find-a-rep
- /en/af/iframe-forms/rep-request-form
- /en/af/news/rss
- /en/am
- /en/ap
- /en/bluewalls
- /en/eu
- and 21 more in the copied plan
- 7
Add an llms.txt
Under a point
Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.
Once, for the whole site
- 8
Describe images
Under a point
Describe every content image in its alt text.
7 pages
See the pages
- /de/eu
- /es/am
- /fr/eu
- /it/eu
- /nl/eu
- /pt/am
- /zh-cn/ap
- 9
Set each page's canonical address
+1 point, to 100, and full marks
Add a canonical link that points to the page itself.
3 pages under /en/
See the pages
- /en/af/iframe-forms/rep-request-form
- /en/af/news/rss
- /en/bluewalls
3 more, to tidy up after 100
- 10
Add a tap-to-call link
Under a point
Add a tap-to-call phone link.
3 pages under /en/
See the pages
- /en/af/iframe-forms/rep-request-form
- /en/af/news/rss
- /en/bluewalls
- 11
Add a way to get in touch
Under a point
Give the page a form or a clear link to request a quote or get in touch.
1 page
See the pages
- /en/af/news/rss
- 12
Replace unsupported sales claims
Under a point
Replace the sales claim with a fact that can be checked.
1 page
See the pages
- /en/bluewalls
What else the read found
Half its pages start answering within 305 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/it/eu731 ms/zh-cn/ap667 ms/es/am655 ms/de/eu648 ms/pt/am637 ms
Fastest: /en/bluewalls, 138 ms. Heaviest: /en/am, 38 KB.
- pages with strong signs
- 2
- hidden characters
- 2
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 0.5
/de/euhidden characters a reader cannot see/en/af/solutionshidden characters a reader cannot see
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/en/78 fail a rule. Worst: /en/af/news/rss, 9 rules78 pages/de/1 fail a rule. Worst: /de/eu, 5 rules1 page/es/1 fail a rule. Worst: /es/am, 7 rules1 page/fr/1 fail a rule. Worst: /fr/eu, 5 rules1 page/it/1 fail a rule. Worst: /it/eu, 5 rules1 page/nl/1 fail a rule. Worst: /nl/eu, 5 rules1 page/pt/1 fail a rule. Worst: /pt/am, 7 rules1 page/zh-cn/1 fail a rule. Worst: /zh-cn/ap, 6 rules1 page
The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.
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