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rlb.com, read 1 day ago. Back to the report

91 to 100 in 10 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9191 nownow931top 5%95297398498599699799899910010full marks

Now #23,168 of 263,577Step 1 top 5%Step 10 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +2 points, to 93, and #10,804, 12,364 places up, and into the top 5%

    Add a tap-to-call phone link.

    9 pages

    See the pages
    • /africa
    • /americas
    • /americas/insights
    • /americas/sectors
    • /asia
    • /ccc
    • /europe
    • /middle-east
    • /oceania
  2. 2

    Link straight to the final address

    +2 points, to 95

    Point links and the sitemap at the final address, not at one that redirects.

    26 pages, 19 of them under /americas/

    See the pages
    • /africa
    • /americas
    • /americas/insight/rlb-north-america-inaugural-sustainability-report-2025-edition
    • /americas/insights
    • /americas/sectors
    • /americas/sectors/aviation
    • /americas/sectors/commercial
    • /americas/sectors/convention-exhibition-centers
    • /americas/sectors/data-centers
    • /americas/sectors/defense-infrastructure
    • and 16 more in the copied plan
  3. 3

    Fix title lengths

    +2 points, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    13 pages, 12 of them under /americas/

    See the pages
    • /americas/insight/rlb-north-america-inaugural-sustainability-report-2025-edition
    • /americas/sectors/aviation
    • /americas/sectors/commercial
    • /americas/sectors/data-centers
    • /americas/sectors/energy
    • /americas/sectors/healthcare
    • /americas/sectors/infrastructure
    • /americas/sectors/mixed-use
    • /americas/sectors/public-civic
    • /americas/sectors/residential
    • and 3 more in the copied plan
  4. 4

    Replace unsupported sales claims

    +1 point, to 98

    Replace the sales claim with a fact that can be checked.

    6 pages under /americas/sectors/

    See the pages
    • /americas/sectors/aviation
    • /americas/sectors/data-centers
    • /americas/sectors/healthcare
    • /americas/sectors/public-civic
    • /americas/sectors/residential
    • /americas/sectors/sport
  5. 5

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  6. 6

    Publish a sitemap

    +1 point, to 99

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  7. 7

    Compress pages

    Under a point

    Turn on gzip or Brotli for HTML on the server or CDN.

    Once, for the whole site

  8. 8

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  9. 9

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  10. 10

    Describe images

    +1 point, to 100, and full marks

    Describe every content image in its alt text.

    5 pages, 4 of them under /americas/

    See the pages
    • /americas/insight/rlb-north-america-inaugural-sustainability-report-2025-edition
    • /americas/sectors/convention-exhibition-centers
    • /americas/sectors/defense-infrastructure
    • /americas/sectors/public-civic
    • /ccc
1 more, to tidy up after 100
  1. 11

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    2 pages

    See the pages
    • /americas/insight/rlb-north-america-inaugural-sustainability-report-2025-edition
    • /americas/sectors/defense-infrastructure

Done since the first read

  1. Answer the first question right under it

    Done, seen on the read of October 24. It failed on 7 pages before.

  2. Add depth to thin pages

    Done, seen on the read of October 24. It failed on 5 pages before.

  3. Add real images to content

    Done, seen on the read of October 24. It failed on 1 page before.

  4. Put figures in tables

    Done, seen on the read of October 24. It failed on 7 pages before.

  5. Add a way to get in touch

    Done, seen on the read of October 24. It failed on 13 pages before.

  6. Settle on one address

    Done, seen on the read of October 24. It failed on 1 page before.

  7. Phrase headings as questions

    Done, seen on the read of October 24. It failed on 7 pages before.

  8. Fix pages that fail to load

    Done, seen on the read of October 19. It failed on 1 page before.

What else the read found

Half its pages take over 2,034 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /americas/sectors/education-research2.9 s
  • /americas/sectors/healthcare2.7 s
  • /americas/sectors/energy2.7 s
  • /americas/sectors/defense-infrastructure2.4 s
  • /americas/sectors2.4 s

Fastest: /asia, 10 ms. Heaviest: /americas/insights, 315 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • FastlyHosting
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
3.7

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • /ccc fails 3: Add a tap-to-call link, Describe images and Link straight to the final address1 page
  • /oceania fails 3: Add a tap-to-call link, Fix title lengths and Link straight to the final address1 page
  • /africa fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /americas fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /asia fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /europe fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /middle-east fails 2: Add a tap-to-call link and Link straight to the final address1 page
  • /americas/ 19 fail a rule. Worst: /americas/insight/rlb-north-america-inaugural-sustainability-report-2025-edition, 4 rules19 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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