- Middle site
- 91
- Ahead by
- 2
Worth the mostLink straight to the final address+2
rockfordchimneysupply.com
Top 25%of the 264,017 sites mttr has read, at #30,003
It scores 90.
A score says pages are well formed. It does not say an assistant cites the site.
Describe images
90 now93 with itTop 10% from 90
#30,003to#10,82019,183 places up86 of its 91 pages fail it. 2 in 7 ranked sites pass it.
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EmailWrite the email
Where it ranks
Beside it on the board
- #30,001neworleansconcreters.com90
- #30,002cantonkitchens.com90
- #30,003rockfordchimneysupply.com90
- #30,004carpetstiledubai.com90
- #30,005putnampools.com90
6,431 sites score 90. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 19
Worth the mostDescribe images+3
- Middle site
- 98
- Behind by
- 1
Worth the mostReplace unsupported sales claims+1
- Middle site
- 57
- Ahead by
- 42
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read914447 more than typical
Links a page88136.8× typical
Words a page1,2953943.3× typical
Rules failing somewhere18144 more than typical
Half its pages answer in348 ms210 ms66% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 3 points19,183 places up
Describe imagesUnderstand86 of 912 in 7
Worth 2 points each14,862 places up each
Fix title lengthsUnderstand57 of 911 in 6
Link straight to the final addressAccess90 of 911 in 2
Worth 1 point each9,858 places up each
Match structured data to the pageUnderstand17 of 913 in 7
Fix description lengthsUnderstand23 of 911 in 11
Replace unsupported sales claimsTrust6 of 912 in 3
Allow pages to be indexedAccess2 of 915 in 6
Show 11 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Publish a sitemapAccessAbout the whole site3 in 4
Settle on one addressAccessAbout the whole site2 in 3
Add lists or tablesUnderstand5 of 911 in 2
Add depth to thin pagesUnderstand1 of 913 in 7
Use one main headingUnderstand3 of 911 in 4
Add structured dataUnderstand1 of 911 in 3
Add a way to get in touchAct1 of 911 in 2
Set each page's canonical addressAccess1 of 912 in 5
Add a tap-to-call linkAct1 of 911 in 3
Set a share imageUnderstand1 of 912 in 7
How AI reads this site
It reads mostly as trades and home services. 1 change would make it plainer.
It reads as
Trades and home servicesIt says it is an organization.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Trades and home services
- Manufacturers and suppliers
- Software and SaaS
What an assistant reads first
Home pageWhat it says
TitleRockford Chimney
DescriptionThe original and best source for chimney liners, flue caps & more. Made in USA with stainless steel. DIY videos, articles, a helpful staff & free shipping!
First headingThe Original Online Chimney Supply
OpeningEverything Your Chimney Needs. Expertly Supplied Since 2006.
1 change so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Trades and home services. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On rockfordchimneysupply.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Trades and home services. Keep the title under 60 characters and lead with the service, not the name.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.