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roofdoctorsne.com, read 2 days ago. Back to the report

88 to 100 in 15 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8888 nownow901top 10%9229239349459569679689799810981199129913991410015full marks

Now #42,597 of 263,590Step 1 top 10%Step 15 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Fix description lengths

    +2 points, to 90, and #25,806, 16,791 places up, and into the top 10%

    Write a meta description of 70 to 165 characters that summarizes the page.

    29 pages

    See the pages
    • /2020/07/15/why-should-you-go-with-roof-doctors-of-new-england-for-roofing-services
    • /2020/07/17/the-advantages-of-hiring-a-roofing-contractor-for-your-properties
    • /2020/08/12/tips-for-picking-the-right-roofing-contractor-in-new-hampshire
    • /2020/08/22/need-a-new-roof-the-top-5-benefits-of-a-roof-replacement
    • /about-us
    • /author/admin
    • /blog-news
    • /home-new
    • /matt-test
    • /metal-roofing
    • and 19 more in the copied plan
  2. 2

    Link straight to the final address

    +2 points, to 92

    Point links and the sitemap at the final address, not at one that redirects.

    53 pages

    See the pages
    • /2020/07/15/why-should-you-go-with-roof-doctors-of-new-england-for-roofing-services
    • /2020/07/17/the-advantages-of-hiring-a-roofing-contractor-for-your-properties
    • /2020/08/12/tips-for-picking-the-right-roofing-contractor-in-new-hampshire
    • /2020/08/22/need-a-new-roof-the-top-5-benefits-of-a-roof-replacement
    • /about-us
    • /author/admin
    • /blog
    • /blog-news
    • /category/roof-replacement
    • /category/roofing
    • and 43 more in the copied plan
  3. 3

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    4 pages under /2020/

    See the pages
    • /2020/07/15/why-should-you-go-with-roof-doctors-of-new-england-for-roofing-services
    • /2020/07/17/the-advantages-of-hiring-a-roofing-contractor-for-your-properties
    • /2020/08/12/tips-for-picking-the-right-roofing-contractor-in-new-hampshire
    • /2020/08/22/need-a-new-roof-the-top-5-benefits-of-a-roof-replacement
  4. 4

    Fix title lengths

    +1 point, to 93

    Write a title of 15 to 65 characters that leads with what the page covers.

    15 pages

    See the pages
    • /2020/07/15/why-should-you-go-with-roof-doctors-of-new-england-for-roofing-services
    • /author/admin
    • /blog-news
    • /category/roofing
    • /home-new
    • /matt-test
    • /porches-decks
    • /residential-roofing-inspection
    • /roofing
    • /roofing-services-in-brookline
    • and 5 more in the copied plan
  5. 5

    Set a share image

    +1 point, to 94

    Set og:image so links to the page carry a picture.

    27 pages

    See the pages
    • /blog
    • /blog-news
    • /category/roof-replacement
    • /category/roofing
    • /category/roofing-services
    • /contact-us
    • /html-sitemap
    • /metal-roofing
    • /porches-decks
    • /portfolio
    • and 17 more in the copied plan
  6. 6

    Use one main heading

    +1 point, to 95

    Give the page exactly one h1 that says what it is about.

    9 pages

    See the pages
    • /blog-news
    • /home-new
    • /residential-roofing-inspection
    • /reviews
    • /roofing
    • /search
    • /sitemap
    • /thank-you
    • /try-3
  7. 7

    Describe images

    +1 point, to 96

    Describe every content image in its alt text.

    12 pages

    See the pages
    • /
    • /2020/07/15/why-should-you-go-with-roof-doctors-of-new-england-for-roofing-services
    • /2020/07/17/the-advantages-of-hiring-a-roofing-contractor-for-your-properties
    • /2020/08/12/tips-for-picking-the-right-roofing-contractor-in-new-hampshire
    • /2020/08/22/need-a-new-roof-the-top-5-benefits-of-a-roof-replacement
    • /about-us
    • /home-new
    • /portfolio
    • /residential-roofing-inspection
    • /reviews
    • and 2 more in the copied plan
  8. 8

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    4 pages, 3 of them under /category/

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /author/admin
    • /category/roof-replacement
    • /category/roofing
    • /category/roofing-services
  9. 9

    Fix pages that fail to load

    +1 point, to 97

    Fix or remove the link. Every linked page should return 200.

    4 pages

    See the pages
    • /ma-roofer-land
    • /new-roof-landing
    • /nh-roofer-land
    • /services/residential-roofing-services
  10. 10

    Set each page's canonical address

    +1 point, to 98

    Add a canonical link that points to the page itself.

    5 pages, 3 of them under /category/

    See the pages
    • /author/admin
    • /category/roof-replacement
    • /category/roofing
    • /category/roofing-services
    • /search
  11. 11

    Add a tap-to-call link

    Under a point

    Add a tap-to-call phone link.

    5 pages

    See the pages
    • /home-new
    • /residential-roofing-inspection
    • /roofing
    • /search
    • /try-3
  12. 12

    Answer the first question right under it

    +1 point, to 99

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    4 pages under /2020/

    See the pages
    • /2020/07/15/why-should-you-go-with-roof-doctors-of-new-england-for-roofing-services
    • /2020/07/17/the-advantages-of-hiring-a-roofing-contractor-for-your-properties
    • /2020/08/12/tips-for-picking-the-right-roofing-contractor-in-new-hampshire
    • /2020/08/22/need-a-new-roof-the-top-5-benefits-of-a-roof-replacement
  13. 13

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    4 pages under /2020/

    See the pages
    • /2020/07/15/why-should-you-go-with-roof-doctors-of-new-england-for-roofing-services
    • /2020/07/17/the-advantages-of-hiring-a-roofing-contractor-for-your-properties
    • /2020/08/12/tips-for-picking-the-right-roofing-contractor-in-new-hampshire
    • /2020/08/22/need-a-new-roof-the-top-5-benefits-of-a-roof-replacement
  14. 14

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  15. 15

    Put figures in tables

    +1 point, to 100, and full marks

    Where the guide compares options or gives figures, put them in a table.

    4 pages under /2020/

    See the pages
    • /2020/07/15/why-should-you-go-with-roof-doctors-of-new-england-for-roofing-services
    • /2020/07/17/the-advantages-of-hiring-a-roofing-contractor-for-your-properties
    • /2020/08/12/tips-for-picking-the-right-roofing-contractor-in-new-hampshire
    • /2020/08/22/need-a-new-roof-the-top-5-benefits-of-a-roof-replacement
5 more, to tidy up after 100
  1. 16

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  2. 17

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  3. 18

    Add structured data

    Under a point

    Add valid JSON-LD that says what the page is.

    1 page

    See the pages
    • /search
  4. 19

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    1 page

    See the pages
    • /search
  5. 20

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /roof-warranty

What else the read found

Half its pages start answering within 422 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /home-new855 ms
  • /roofing829 ms
  • /portfolio583 ms
  • /residential-roofing-inspection536 ms
  • /roof-warranty530 ms

Fastest: /contact-us, 6 ms. Heaviest: /search, 45 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • BootstrapLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Roof Doctors of New England. mttr does not check the profiles it names.

  • Facebookroofdoctorsne
pages with strong signs
4
hidden characters
116
chat, markdown or placeholders left in
3
dashes per 1,000 words
1.5
  • /roof-financing hidden characters a reader cannot see
  • /home-new placeholders never filled in
  • /residential-roofing-inspection placeholders never filled in
  • /roofing placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 1: Describe images1 page
  • /ma-roofer-land passes every rule1 page
  • /new-roof-landing passes every rule1 page
  • /nh-roofer-land passes every rule1 page
  • /search fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /home-new fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /residential-roofing-inspection fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /roofing fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /try-3 fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /blog-news fails 5: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /reviews fails 5: Use one main heading, Fix description lengths and Describe images1 page
  • /sitemap fails 5: Use one main heading, Fix description lengths and Fix title lengths1 page

And 33 more parts of the site.

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