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roofingandsidingdetroit.com, read 3 days ago. Back to the report

96 to 100 in 9 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9696 nownow981top 1%9829939949959969979981009full marks

Now #3,282 of 264,630Step 1 top 1%Step 9 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Link straight to the final address

    +2 points, to 98, and #639, 2,643 places up, and into the top 1%

    Point links and the sitemap at the final address, not at one that redirects.

    38 pages

    See the pages
    • /blog
    • /contact
    • /gutters
    • /insulation
    • /media-mentions
    • /privacy-policy
    • /roof-rejuvenation
    • /roof-repair
    • /roof-repair/allen-park
    • /roof-repair/dearborn
    • and 28 more in the copied plan
  2. 2

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages

    See the pages
    • /gutters
    • /insulation
    • /roof-replacement
    • /roof-replacement/allen-park
    • /roof-replacement/garden-city
    • /roofing
    • /siding
  3. 3

    Answer the first question right under it

    +1 point, to 99

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    1 page

    See the pages
    • /roof-replacement-cost
  4. 4

    Show sources on guides

    Under a point

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    1 page

    See the pages
    • /roof-replacement-cost
  5. 5

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    2 pages

    See the pages
    • /roof-rejuvenation
    • /roof-replacement-cost
  6. 6

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    1 page

    See the pages
    • /roof-replacement-cost
  7. 7

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  8. 8

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  9. 9

    Add lists or tables

    +1 point, to 100, and full marks

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /roof-rejuvenation
2 more, to tidy up after 100
  1. 10

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    1 page

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /privacy-policy
  2. 11

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    1 page

    See the pages
    • /privacy-policy

What else the read found

Half its pages start answering within 33 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /353 ms
  • /siding/westland220 ms
  • /media-mentions195 ms
  • /roofing186 ms
  • /roofing/westland174 ms

Fastest: /roofing/dearborn, 23 ms. Heaviest: the home page, 19 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • VercelHosting
  • Google FontsFonts

From the structured data on its home page, as the site says it: a Roofing contractor named Kincaide Roofing. mttr does not check the profiles it names.

  • Googlemaps.google.com
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / passes every rule1 page
  • /roof-replacement-cost fails 5: Answer the first question right under it, Show sources on guides and Show when guides were updated1 page
  • /privacy-policy fails 3: Allow pages to be indexed, Fix description lengths and Link straight to the final address1 page
  • /roof-rejuvenation fails 3: Phrase headings as questions, Add lists or tables and Link straight to the final address1 page
  • /gutters fails 2: Fix title lengths and Link straight to the final address1 page
  • /insulation fails 2: Fix title lengths and Link straight to the final address1 page
  • /roof-replacement fails 2: Fix title lengths and Link straight to the final address1 page
  • /roofing fails 2: Fix title lengths and Link straight to the final address1 page
  • /siding fails 2: Fix title lengths and Link straight to the final address1 page
  • /blog fails 1: Link straight to the final address1 page
  • /contact fails 1: Link straight to the final address1 page
  • /media-mentions fails 1: Link straight to the final address1 page

And 7 more parts of the site.

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