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rotorootermobile.com, read 2 days ago. Back to the report

99 to 100 in 8 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9999 nownow991top 0.1%9929939949959969971008full marks

Now #442 of 263,590Step 8 full marksStep 1 top 0.1%

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Phrase headings as questions

    Under a point, and into the top 0.1%

    Phrase at least one heading as the question a person would ask.

    2 pages

    See the pages
    • /products/root-x
    • /products/roto-rooter-pipe-shield
  2. 2

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    2 pages

    See the pages
    • /products/root-x
    • /products/roto-rooter-pipe-shield
  3. 3

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    2 pages

    See the pages
    • /products/root-x
    • /products/roto-rooter-pipe-shield
  4. 4

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  5. 5

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    See the pages
    • /products/root-x
  6. 6

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    2 pages

    See the pages
    • /products/root-x
    • /products/roto-rooter-pipe-shield
  7. 7

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  8. 8

    Set a share image

    +1 point, to 100, and #1, 441 places up, and full marks

    Set og:image so links to the page carry a picture.

    16 pages

    See the pages
    • /2023/12/18/frozen-pipes-what-to-do-guide
    • /2024/01/18/why-is-your-hot-water-heater-not-working-and-how-to-fix
    • /about-us-plumbing-professionals
    • /accessibility-policy
    • /baldwin-county-alabama
    • /blog
    • /contact
    • /daphne-alabama
    • /eco-products
    • /fairhope-alabama
    • and 6 more in the copied plan
3 more, to tidy up after 100
  1. 9

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages, 5 of them under /2026/

    See the pages
    • /2024/04/22/water-heater-repair-and-replacement
    • /2025/04/24/how-to-choose-the-best-plumber-in-mobile-al
    • /2026/09/13/grease-trap-cleaning-schedules-and-compliance-for-mobile-area-restaurants
    • /2026/09/20/hurricane-season-plumbing-preparation-for-commercial-properties-on-alabamas-gulf-coast
    • /2026/09/27/the-first-48-hours-after-a-water-loss-what-insurance-agents-need-to-know
    • /2026/10/04/drain-cleaning-in-mobile-al-why-older-homes-keep-backing-up
    • /2026/10/11/emergency-plumber-mobile-al-what-to-do-in-the-first-10-minutes
  2. 10

    Describe images

    Under a point

    Describe every content image in its alt text.

    4 pages

    See the pages
    • /
    • /2024/04/22/sewer-line-inspection-video-camera-system
    • /2026/09/20/hurricane-season-plumbing-preparation-for-commercial-properties-on-alabamas-gulf-coast
    • /blog
  3. 11

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    The home page

What else the read found

Half its pages take over 1,044 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /2023/05/01/grinder-lift-station-pump-down-a-guide-to-maintaining-your-sewage-system3.6 s
  • /2023/01/30/what-to-look-for-in-a-residential-plumbing-company3.0 s
  • /2023/03/01/how-to-deal-with-plumbing-repairs-as-a-renter2.9 s
  • /2023/01/30/3-ways-to-tell-you-need-a-sewer-line-repair2.8 s
  • /2023/07/26/how-to-drain-electric-water-heater2.7 s

Fastest: /accessibility-policy, 36 ms. Heaviest: the home page, 39 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • WP EngineHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Adobe FontsFonts

From the structured data on its home page, as the site says it: a Plumber named Roto-Rooter Plumbing and Water Cleanup. mttr does not check the profiles it names.

  • Googlemaps.google.com
  • FacebookRotoRooterMobile
  • Instagramrotorootermobile
  • LinkedInroto-rooter-mobile
  • BBBroto-rooter-plumbing-service-0463-11022
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Describe images and Replace unsupported sales claims1 page
  • /blog fails 2: Describe images and Set a share image1 page
  • /about-us-plumbing-professionals fails 1: Set a share image1 page
  • /accessibility-policy fails 1: Set a share image1 page
  • /baldwin-county-alabama fails 1: Set a share image1 page
  • /contact fails 1: Set a share image1 page
  • /daphne-alabama fails 1: Set a share image1 page
  • /eco-products fails 1: Set a share image1 page
  • /fairhope-alabama fails 1: Set a share image1 page
  • /mobile-county-alabama fails 1: Set a share image1 page
  • /privacy-policy fails 1: Set a share image1 page
  • /saraland-alabama fails 1: Set a share image1 page

And 10 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

Rather go through these with one of our experts? Book a strategy session

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