- Middle site
- 91
- Behind by
- 3
Worth the mostLink straight to the final address+2
rowanathletics.com
Top 50%of the 264,947 sites mttr has read, at #81,801
It scores 83.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
83 now89 with itTop 25% from 85
#81,801to#32,41649,385 places up98 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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Where it ranks
Held at 83 for its last 2 reads. 2 points take it into the top quarter.
Beside it on the board
- #81,799midas.com83
- #81,800icepest.com83
- #81,801rowanathletics.com83
- #81,802grecotel.com83
- #81,803ny.betrivers.com83
8,809 sites score 83. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 83Now#81,801
- 89Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access.
- Middle site
- 59
- Ahead by
- 20
Worth the mostAdd structured data+3
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page110138.6× typical
Words a page6739483% below typical
Rules failing somewhere18144 more than typical
Half its pages answer in158 ms210 ms25% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points49,385 places up
Add a tap-to-call linkAct98 of 1001 in 3
Worth 3 points27,223 places up
Add structured dataUnderstand43 of 1001 in 3
Worth 2 points each19,014 places up each
Link straight to the final addressAccess98 of 1001 in 2
Set each page's canonical addressAccess28 of 1002 in 5
Worth 1 point each10,526 places up each
Fix description lengthsUnderstand37 of 1001 in 11
Set a share imageUnderstand64 of 1002 in 7
Show 12 more fixes
Worth under a point each
Put the text in the HTMLAccess2 of 1002 in 3
Match structured data to the pageUnderstand2 of 1003 in 7
Add depth to thin pagesUnderstand2 of 1003 in 7
Publish a sitemapAccessAbout the whole site3 in 4
Phrase headings as questionsUnderstand1 of 1001 in 10
Add lists or tablesUnderstand1 of 1001 in 2
Add real images to contentUnderstand1 of 1002 in 3
Add an llms.txtAccessAbout the whole site1 in 4
Add breadcrumb dataUnderstand1 of 1001 in 2
Fix title lengthsUnderstand13 of 1001 in 6
Use one main headingUnderstand3 of 1001 in 4
Add a way to get in touchAct2 of 1001 in 2
How AI reads this site
It reads closest to online shops, but only loosely. 3 changes would make it plainer.
It reads as
Online shops
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- News and publishers
- Law firms
What an assistant reads first
Home pageWhat it says
TitleRowan University Athletics - Official Athletics Website
DescriptionThe official athletics website for the Rowan University Profs
First headingSmith College
OpeningNone in the HTML
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On rowanathletics.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Rowan University Athletics - Official Athletics Website” and “Smith College”.
Agent instructions
On rowanathletics.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On rowanathletics.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Online shops), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.