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rtwflooring.com, read 9 hours ago. Back to the report

90 to 100 in 14 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

9090 nownow931top 10%952963974975976987988999991099119912991310014full marks

Now #30,246 of 264,892Step 1 top 10%Step 14 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show sources on guides

    +3 points, to 93, and #10,837, 19,409 places up, and into the top 10%

    Link the sources for the guide's facts where a reader can see them. Official and primary sources carry the most weight.

    45 pages

    See the pages
    • /2025-flooring-trends-erie-co
    • /basement-carpet-boulder-co
    • /bathroom-tile-installation-boulder-co
    • /best-carpet-in-boulder-co-homes
    • /boulder-flooring-considerations-nobody-talks-about
    • /carpet-flooring-boulder-co-vs-hard-flooring
    • /carpet-flooring-company-boulder-co
    • /carpet-flooring-installation-boulder-co
    • /carpet-installation-cost-boulder
    • /carpet-installers-boulder-co-common-installation-mistakes
    • and 35 more in the copied plan
  2. 2

    Answer the first question right under it

    +2 points, to 95

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    46 pages

    See the pages
    • /2025-flooring-trends-erie-co
    • /basement-carpet-boulder-co
    • /bathroom-tile-installation-boulder-co
    • /best-carpet-in-boulder-co-homes
    • /carpet-flooring-boulder-co-vs-hard-flooring
    • /carpet-flooring-company-boulder-co
    • /carpet-flooring-installation-boulder-co
    • /carpet-installers-boulder-co-common-installation-mistakes
    • /carpet-offer
    • /carpet-or-lvp-better-for-indoor-air-quality
    • and 36 more in the copied plan
  3. 3

    Put figures in tables

    +1 point, to 96

    Where the guide compares options or gives figures, put them in a table.

    44 pages

    See the pages
    • /2025-flooring-trends-erie-co
    • /basement-carpet-boulder-co
    • /bathroom-tile-installation-boulder-co
    • /best-carpet-in-boulder-co-homes
    • /carpet-flooring-boulder-co-vs-hard-flooring
    • /carpet-flooring-company-boulder-co
    • /carpet-flooring-installation-boulder-co
    • /carpet-installation-cost-boulder
    • /carpet-installers-boulder-co-common-installation-mistakes
    • /carpet-offer
    • and 34 more in the copied plan
  4. 4

    Describe images

    +1 point, to 97

    Describe every content image in its alt text.

    48 pages

    See the pages
    • /2025-flooring-trends-erie-co
    • /basement-carpet-boulder-co
    • /bathroom-tile-installation-boulder-co
    • /best-carpet-in-boulder-co-homes
    • /blog
    • /blog/page/4
    • /blog/page/5
    • /boulder-flooring-considerations-nobody-talks-about
    • /carpet-flooring-boulder-co-vs-hard-flooring
    • /carpet-flooring-company-boulder-co
    • and 38 more in the copied plan
  5. 5

    Make near-copy pages distinct

    Under a point

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  6. 6

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  7. 7

    Add breadcrumb data

    +1 point, to 98

    Add BreadcrumbList schema so the page has a place in the site.

    54 pages

    See the pages
    • /2025-flooring-trends-erie-co
    • /basement-carpet-boulder-co
    • /bathroom-tile-installation-boulder-co
    • /best-carpet-in-boulder-co-homes
    • /boulder-flooring-considerations-nobody-talks-about
    • /carpet-flooring-boulder-co-vs-hard-flooring
    • /carpet-flooring-company-boulder-co
    • /carpet-flooring-installation-boulder-co
    • /carpet-installation-cost-boulder
    • /carpet-installers-boulder-co-common-installation-mistakes
    • and 44 more in the copied plan
  8. 8

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    28 pages

    See the pages
    • /
    • /about
    • /bathroom-tile-installation-boulder-co
    • /boulder-flooring-considerations-nobody-talks-about
    • /carpet-offer
    • /carpet-stair-runner-installation-boulder
    • /chris-edwards-2
    • /hardwood-offer
    • /how-we-manage-our-flooring-installers-boulder
    • /kitchen-tile-flooring-boulder-co-trends
    • and 18 more in the copied plan
  9. 9

    Use one main heading

    +1 point, to 99

    Give the page exactly one h1 that says what it is about.

    9 pages

    See the pages
    • /carpet-offer
    • /guarantees
    • /hardwood-offer
    • /hardwood-refinishing
    • /laminate-offer
    • /lifetime-install-warranty
    • /luxury-vinyl-plank-offer
    • /new-landing-page
    • /tile-offer
  10. 10

    Show when guides were updated

    Under a point

    Show when the guide was last updated, and set dateModified in its schema.

    5 pages

    See the pages
    • /carpet-flooring-company-boulder-co
    • /carpet-installation-cost-boulder
    • /carpet-or-lvp-better-for-indoor-air-quality
    • /carpet-replacement-boulder-co-vs-new-installation
    • /carpet-seams-come-apart
  11. 11

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    8 pages

    See the pages
    • /carpet-offer
    • /hardwood-offer
    • /laminate-offer
    • /landing-page-2026
    • /luxury-vinyl-plank-offer
    • /new-landing-page
    • /shower-remodeling
    • /tile-offer
  12. 12

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    9 pages

    See the pages
    • /boulder-flooring-considerations-nobody-talks-about
    • /chris-edwards-2
    • /financing
    • /high-end-flooring-full-home-renovation-broomfield
    • /luxury-vinyl
    • /lvp-vs-laminate-flooring
    • /randi-pilon
    • /schedule-guarantee
    • /tile
  13. 13

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    6 pages, 4 of them under /blog/page/

    See the pages
    • /blog/page/2
    • /blog/page/3
    • /blog/page/4
    • /blog/page/5
    • /privacy-policy
    • /terms-conditions
  14. 14

    Show every FAQ question on the page

    +1 point, to 100, and full marks

    Show every question in the FAQ schema on the page, word for word.

    4 pages

    See the pages
    • /
    • /flooring-erie-co
    • /hardwood-refinishing
    • /lifetime-install-warranty
5 more, to tidy up after 100
  1. 15

    Allow pages to be indexed

    Under a point

    Remove noindex when the page is ready to be found.

    2 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /privacy-policy
    • /terms-conditions
  2. 16

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    6 pages, 4 of them under /blog/page/

    See the pages
    • /blog/page/2
    • /blog/page/3
    • /blog/page/4
    • /blog/page/5
    • /privacy-policy
    • /terms-conditions
  3. 17

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /shower-remodeling
  4. 18

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /shower-remodeling
  5. 19

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /rtw-pro

What else the read found

Half its pages start answering within 31 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /blog120 ms
  • /kitchen-tile-flooring-boulder-co-trends115 ms
  • /how-we-manage-our-flooring-installers-boulder114 ms
  • /114 ms
  • /tile-installation-boulder-co-mistakes110 ms

Fastest: /blog/page/5, 16 ms. Heaviest: the home page, 98 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • CloudflareHosting
  • Google Tag ManagerAnalytics
  • Google AnalyticsAnalytics
  • HotjarAnalytics
  • IntercomChat
  • jQueryLibrary

From the structured data on its home page, as the site says it: a Home and construction business named Right This Way Flooring. mttr does not check the profiles it names.

  • FacebookRightThisWayFlooring
  • InstagramRightThisWayFlooring
  • PinterestRightThisWayFlooring
pages with strong signs
7
hidden characters
18
chat, markdown or placeholders left in
0
dashes per 1,000 words
4.5
  • /flooring-erie-co hidden characters a reader cannot see
  • /flooring-gunbarrel hidden characters a reader cannot see
  • /flooring-longmont hidden characters a reader cannot see
  • /flooring-niwot hidden characters a reader cannot see
  • /about hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 2: Show every FAQ question on the page and Fix description lengths1 page
  • /bathroom-tile-installation-boulder-co fails 6: Answer the first question right under it, Show sources on guides and Fix description lengths1 page
  • /carpet-flooring-company-boulder-co fails 6: Answer the first question right under it, Show sources on guides and Show when guides were updated1 page
  • /carpet-offer fails 6: Answer the first question right under it, Use one main heading and Fix description lengths1 page
  • /carpet-replacement-boulder-co-vs-new-installation fails 6: Answer the first question right under it, Show sources on guides and Show when guides were updated1 page
  • /hardwood-offer fails 6: Answer the first question right under it, Use one main heading and Fix description lengths1 page
  • /kitchen-tile-flooring-boulder-co-trends fails 6: Answer the first question right under it, Show sources on guides and Fix description lengths1 page
  • /laminate-offer fails 6: Answer the first question right under it, Use one main heading and Fix description lengths1 page
  • /luxury-vinyl-flooring-boulder fails 6: Answer the first question right under it, Show sources on guides and Fix description lengths1 page
  • /luxury-vinyl-plank-offer fails 6: Answer the first question right under it, Use one main heading and Fix description lengths1 page
  • /new-landing-page fails 6: Answer the first question right under it, Use one main heading and Fix description lengths1 page
  • /shower-remodeling fails 6: Answer the first question right under it, Add depth to thin pages and Phrase headings as questions1 page

And 78 more parts of the site.

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