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rupestrian.com, read 2 days ago. Back to the report

55 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

5555 nownow631#208,098702763834top 50%8859269579889999910991110012full marks

Now #233,395 of 264,824Step 1 #208,098Step 4 top 50%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a way to get in touch

    +8 points, to 63, and #208,098, 25,297 places up

    Give the page a form or a clear link to request a quote or get in touch.

    31 pages

    See the pages
    • /
    • /3d-models.html
    • /about-us.html
    • /big-spring.html
    • /canyon-de-chelly.html
    • /contact-us.html
    • /delta-t.html
    • /digital-enhancement.html
    • /evelyn-billo.html
    • /exhibits.html
    • and 21 more in the copied plan
  2. 2

    Add structured data

    +7 points, to 70

    Add valid JSON-LD that says what the page is.

    32 pages

    See the pages
    • /
    • /3d-models.html
    • /about-us.html
    • /big-spring.html
    • /canyon-de-chelly.html
    • /contact-us.html
    • /delta-t.html
    • /digital-enhancement.html
    • /evelyn-billo.html
    • /exhibits.html
    • and 22 more in the copied plan
  3. 3

    Set each page's canonical address

    +6 points, to 76

    Add a canonical link that points to the page itself.

    32 pages

    See the pages
    • /
    • /3d-models.html
    • /about-us.html
    • /big-spring.html
    • /canyon-de-chelly.html
    • /contact-us.html
    • /delta-t.html
    • /digital-enhancement.html
    • /evelyn-billo.html
    • /exhibits.html
    • and 22 more in the copied plan
  4. 4

    Add a tap-to-call link

    +7 points, to 83, and into the top 50%

    Add a tap-to-call phone link.

    32 pages

    See the pages
    • /
    • /3d-models.html
    • /about-us.html
    • /big-spring.html
    • /canyon-de-chelly.html
    • /contact-us.html
    • /delta-t.html
    • /digital-enhancement.html
    • /evelyn-billo.html
    • /exhibits.html
    • and 22 more in the copied plan
  5. 5

    Use one main heading

    +5 points, to 88

    Give the page exactly one h1 that says what it is about.

    32 pages

    See the pages
    • /
    • /3d-models.html
    • /about-us.html
    • /big-spring.html
    • /canyon-de-chelly.html
    • /contact-us.html
    • /delta-t.html
    • /digital-enhancement.html
    • /evelyn-billo.html
    • /exhibits.html
    • and 22 more in the copied plan
  6. 6

    Fix description lengths

    +4 points, to 92

    Write a meta description of 70 to 165 characters that summarizes the page.

    32 pages

    See the pages
    • /
    • /3d-models.html
    • /about-us.html
    • /big-spring.html
    • /canyon-de-chelly.html
    • /contact-us.html
    • /delta-t.html
    • /digital-enhancement.html
    • /evelyn-billo.html
    • /exhibits.html
    • and 22 more in the copied plan
  7. 7

    Describe images

    +3 points, to 95

    Describe every content image in its alt text.

    27 pages

    See the pages
    • /
    • /3d-models.html
    • /about-us.html
    • /big-spring.html
    • /canyon-de-chelly.html
    • /delta-t.html
    • /digital-enhancement.html
    • /exhibits.html
    • /gigapans.html
    • /gis.html
    • and 17 more in the copied plan
  8. 8

    Fix title lengths

    +3 points, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    26 pages

    See the pages
    • /
    • /3d-models.html
    • /about-us.html
    • /big-spring.html
    • /contact-us.html
    • /delta-t.html
    • /evelyn-billo.html
    • /exhibits.html
    • /gigapans.html
    • /gis.html
    • and 16 more in the copied plan
  9. 9

    Set a share image

    +1 point, to 99

    Set og:image so links to the page carry a picture.

    32 pages

    See the pages
    • /
    • /3d-models.html
    • /about-us.html
    • /big-spring.html
    • /canyon-de-chelly.html
    • /contact-us.html
    • /delta-t.html
    • /digital-enhancement.html
    • /evelyn-billo.html
    • /exhibits.html
    • and 22 more in the copied plan
  10. 10

    Serve a robots.txt

    Under a point

    Serve a plain text /robots.txt.

    Once, for the whole site

  11. 11

    Settle on one address

    Under a point

    Redirect http, https, www, and the bare domain to one address, so the site is not indexed as several.

    Once, for the whole site

  12. 12

    Match structured data to the page

    +1 point, to 100, and full marks

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

2 more, to tidy up after 100
  1. 13

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  2. 14

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /Sketchfab/index.php

What else the read found

Half its pages start answering within 68 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /index.html273 ms
  • /about-us.html271 ms
  • /panoramas.html269 ms
  • /robert-mark.html245 ms
  • /evelyn-billo.html245 ms

Fastest: /picture-canyon.html, 64 ms. Heaviest: /publications.html, 9 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • LiteSpeedServer
  • Google AnalyticsAnalytics
  • jQueryLibrary
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.2

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 10: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /3d-models.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /about-us.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /big-spring.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /delta-t.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /exhibits.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /gigapans.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /gis.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /guadalupe-mtns.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /hueco-tanks.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /index.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page
  • /intaglios.html fails 9: Add a way to get in touch, Add structured data and Set each page's canonical address1 page

And 21 more parts of the site.

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