- Middle site
- 91
- Ahead by
- 5
Worth the mostLink to orphaned pages+1
sablehotel.com
Top 5%of the 76,765 sites of up to 10 pages, at #3,399
It scores 89.
A score says pages are well formed. It does not say an assistant cites the site.
Use one main heading
89 now91 with itTop 10% from 90
#34,261to#20,08314,178 places up2 of its 4 pages fail it. 1 in 4 ranked sites pass it.
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Where it ranks
Up 4,829 places since Oct 16, from #39,090. 1 point takes it into the top 10%.
Beside it on the board
- #34,259ross-castle.com89
- #34,260ramsayskitchenstlouis.com89
- #34,261sablehotel.com89
- #34,262pdxelectric.com89
- #34,263peakheatingandcooling.com89
6,867 sites score 89. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 89Now#34,261
- 91Use one main headingTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It trails on Trust.
- Middle site
- 59
- Ahead by
- 17
Worth the mostUse one main heading+2
- Middle site
- 98
- Behind by
- 10
Worth the mostReplace unsupported sales claims+2
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read44440 fewer than typical
Links a page21383% below typical
Words a page1,9923945× typical
Rules failing somewhere7147 fewer than typical
Half its pages answer in251 ms210 ms20% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
7 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 2 points each14,178 places up each
Use one main headingUnderstand2 of 41 in 4
Set a share imageUnderstand4 of 42 in 7
Fix description lengthsUnderstand2 of 41 in 11
Describe imagesUnderstand2 of 42 in 7
Replace unsupported sales claimsTrust2 of 42 in 3
Show 2 more fixes
Worth 1 point8,455 places up
Link to orphaned pagesAccessAbout the whole site3 in 4
Worth under a point each
Add an llms.txtAccessAbout the whole site1 in 4
How AI reads this site
It reads clearly as hotels and travel, the way an assistant matches a site to a question. 3 changes would make it plainer.
It reads as
Hotels and travelIt says it is in McLean.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Hotels and travel
- Restaurants and cafes
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleSable Hotel at Navy Pier Chicago | Stay, Eat, Drink, Host
DescriptionSable Hotel in Chicago sits on Navy Pier. Offering the nation's largest rooftop bar, a new restaurant, event spaces and a wedding venue.
First headingWe are making waves.
OpeningSable at Navy Pier is one of Chicago’s signature destinations with a unique blend of elegance and comfort, and amazing lake views that have to be seen to be believed.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Sable Hotel at Navy Pier Chicago | Stay, Eat, Drink, Host” and “We are making waves.”.
Agent instructions
On sablehotel.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Hotels and travel.
- Name McLean in the first words
The site is in McLean, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On sablehotel.com, name McLean in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On sablehotel.com, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Hotels and travel), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best hotels near McLean, VA? Its answer, and whether it cites sablehotel.com, shows here in a moment.