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safelite.com, read 3 days ago. Back to the report

86 to 100 in 7 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8686 nownow931top 10%9429639849959961007full marks

Now #59,493 of 263,590Step 1 top 10%Step 7 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +7 points, to 93, and #10,777, 48,716 places up, and into the top 10%

    Add a tap-to-call phone link.

    97 pages, 49 of them under /vehicle-glass-repair/

    2 of the 3 sites Gemini cites beside it pass this one.

    See the pages
    • /
    • /about-safelite
    • /about-safelite/our-leaders
    • /about-safelite/press-releases
    • /about-safelite/safelite-autoglass-companies
    • /about-safelite/safelite-autoglass-foundation
    • /about-safelite/safelite-partnerships
    • /allstate-windshield-replacement
    • /auto-glass-repair-replacement-cost
    • /auto-glass-services
    • and 87 more in the copied plan
  2. 2

    Set a share image

    +1 point, to 94

    Set og:image so links to the page carry a picture.

    100 pages

    See the pages
    • /
    • /about-safelite
    • /about-safelite/our-leaders
    • /about-safelite/press-releases
    • /about-safelite/safelite-autoglass-companies
    • /about-safelite/safelite-autoglass-foundation
    • /about-safelite/safelite-autoglass-foundation/safelite-and-foster-love
    • /about-safelite/safelite-partnerships
    • /allstate-windshield-replacement
    • /auto-glass-repair-replacement-cost
    • and 90 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    99 pages

    See the pages
    • /about-safelite
    • /about-safelite/our-leaders
    • /about-safelite/press-releases
    • /about-safelite/safelite-autoglass-companies
    • /about-safelite/safelite-autoglass-foundation
    • /about-safelite/safelite-autoglass-foundation/safelite-and-foster-love
    • /about-safelite/safelite-partnerships
    • /allstate-windshield-replacement
    • /auto-glass-repair-replacement-cost
    • /auto-glass-services
    • and 89 more in the copied plan
  4. 4

    Use one main heading

    +2 points, to 98

    Give the page exactly one h1 that says what it is about.

    31 pages, 22 of them under /vehicle-glass-repair/

    See the pages
    • /
    • /about-safelite/safelite-autoglass-companies
    • /about-safelite/safelite-autoglass-foundation
    • /about-safelite/safelite-autoglass-foundation/safelite-and-foster-love
    • /auto-glass-services/other-services/commercial-repair-and-replace
    • /resource-center/the-ultimate-commuter-quiz
    • /side-window-replacement
    • /site-map
    • /vehicle-glass-repair
    • /vehicle-glass-repair/2008-ford-escape-windshield
    • and 21 more in the copied plan
  5. 5

    Fix description lengths

    +1 point, to 99

    Write a meta description of 70 to 165 characters that summarizes the page.

    32 pages

    See the pages
    • /about-safelite/our-leaders
    • /about-safelite/safelite-autoglass-foundation/safelite-and-foster-love
    • /allstate-windshield-replacement
    • /cancellation-refund-policy
    • /careers/safelite-applicant-privacy-policy
    • /ccpa-privacy-policy
    • /commercial-and-large-vehicle-windshield-replacement
    • /enumclaw-windshield-replacement
    • /help-center/preparing-for-your-appointment
    • /national-lifetime-warranty
    • and 22 more in the copied plan
  6. 6

    Describe images

    Under a point

    Describe every content image in its alt text.

    13 pages

    See the pages
    • /
    • /about-safelite/press-releases
    • /about-safelite/safelite-autoglass-foundation/safelite-and-foster-love
    • /contact-us
    • /power-window-repair
    • /privacy-center
    • /products/safelite-glass-cleaner
    • /rear-windshield-replacement
    • /store-locator
    • /the-safelite-advantage
    • and 3 more in the copied plan
  7. 7

    Fix title lengths

    +1 point, to 100, and full marks

    Write a title of 15 to 65 characters that leads with what the page covers.

    7 pages

    See the pages
    • /about-safelite/press-releases
    • /auto-glass-services/other-services/commercial-repair-and-replace
    • /help-center/preparing-for-your-appointment
    • /privacy-center
    • /resource-center/category/auto-experts
    • /safelite-group-privacy-policy
    • /site-map
9 more, to tidy up after 100
  1. 8

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  2. 9

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    3 pages

    See the pages
    • /products/safelite-glass-cleaner
    • /windshield-repair
    • /windshield-replacement
  3. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  4. 11

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    1 page

    2 of the 3 sites Gemini cites beside it pass this one.

    See the pages
    • /products/safelite-glass-cleaner
  5. 12

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    1 page

    See the pages
    • /products/safelite-glass-cleaner
  6. 13

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    1 page

    All 3 sites Gemini cites beside it pass this one.

    See the pages
    • /products/safelite-glass-cleaner
  7. 14

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    1 page

    See the pages
    • /products/safelite-glass-cleaner
  8. 15

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    1 page

    See the pages
    • /products/safelite-glass-cleaner
  9. 16

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    The home page

What else the read found

Half its pages take over 1,721 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /the-safelite-advantage9.7 s
  • /windshield-auto-glass-technology9.3 s
  • /vehicle-glass-repair/subaru-solterra-windshield-replacement9.0 s
  • /site-map7.8 s
  • /about-safelite6.4 s

Fastest: /help-center/cost/payment-and-billing, 711 ms. Heaviest: /store-locator/store-locations-by-state, 44 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • Amazon CloudFrontHosting
  • ASP.NETServer
  • Google Tag ManagerAnalytics
  • Google FontsFonts

From the structured data on its home page, as the site says it: an Organization named Safelite. mttr does not check the profiles it names.

  • Facebooksafelite
  • Instagramsafelite
  • YouTubeUC2RCJl5ATR1E3KTHt1BS8iQ
  • Xsafelite
pages with strong signs
4
hidden characters
9
chat, markdown or placeholders left in
0
dashes per 1,000 words
0.6
  • /mobile-auto-glass-repair hidden characters a reader cannot see
  • / hidden characters a reader cannot see
  • /store-locator hidden characters a reader cannot see
  • /store-locator/store-locations-by-state hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /privacy-center fails 6: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /site-map fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /safelite-group-privacy-policy fails 5: Add a tap-to-call link, Fix description lengths and Fix title lengths1 page
  • /windshield-camera-recalibration fails 5: Add a tap-to-call link, Fix description lengths and Describe images1 page
  • /allstate-windshield-replacement fails 4: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page
  • /cancellation-refund-policy fails 4: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page
  • /ccpa-privacy-policy fails 4: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page
  • /commercial-and-large-vehicle-windshield-replacement fails 4: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page
  • /enumclaw-windshield-replacement fails 4: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page
  • /national-lifetime-warranty fails 4: Add a tap-to-call link, Fix description lengths and Link straight to the final address1 page
  • /power-window-repair fails 4: Add a tap-to-call link, Describe images and Link straight to the final address1 page

And 29 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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Read it againChanged something? A site is read at most once every ten minutes.