- Middle site
- 91
- Ahead by
- 7
Worth the mostEach fix here is worth under a point
safepiercing.org
Top 50%of the 263,585 sites mttr has read, at #124,858
It scores 78.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
78 now84 with itTop 25% from 85
#124,858to#70,84054,018 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
Share
LinkedInShare on LinkedIn
FacebookShare on Facebook
The link
Anonymous
The cardSave the card
EmailWrite the email
Where it ranks
7 points take it into the top quarter.
Beside it on the board
- #124,856amandaweldon.com78
- #124,857calanwilliamsracing.com78
- #124,858safepiercing.org78
- #124,859bonito.studio78
- #124,860arjunkarthaphotography.com78
8,160 sites score 78. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 78Now#124,858
- 84Add structured data#70,840
- 87Fix description lengthsTop 25%
2 fixes. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 21
Worth the mostAdd structured data+6
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 28
Worth the mostAdd a tap-to-call link+2
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page53134.1× typical
Words a page1,5473943.9× typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in281 ms210 ms34% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points54,018 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 3 points each27,575 places up each
Fix description lengthsUnderstand100 of 1001 in 11
Describe imagesUnderstand99 of 1002 in 7
Worth 2 points each18,925 places up each
Use one main headingUnderstand45 of 1001 in 4
Add a tap-to-call linkAct34 of 1001 in 3
Show 7 more fixes
Worth 1 point each10,505 places up each
Fix title lengthsUnderstand34 of 1001 in 6
Set a share imageUnderstand65 of 1002 in 7
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add an llms.txtAccessAbout the whole site1 in 4
Allow pages to be indexedAccess3 of 1005 in 6
Set each page's canonical addressAccess2 of 1002 in 5
Link straight to the final addressAccess4 of 1001 in 2
How AI reads this site
It reads as two things at once, clinics and dentists and law firms, and neither wins. 6 changes would make it plainer.
It reads as
Clinics and dentistsLevel with law firms. It says it is in Lawrence.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Clinics and dentists
- Law firms
- Online shops
What an assistant reads first
Home pageWhat it says
TitleAssociation of Professional Piercers – The Association of Professional Piercers is a California-based, international non-profit organization dedicated to the dissemination of vital health and safety information about body piercing to piercers, health care professionals,legislators, and the general public.
DescriptionNone in the HTML
First headingNone in the HTML
OpeningUse our member locator to find an APP Member in your area.
6 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read as two kinds of work at once as Clinics and dentists. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On safepiercing.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Clinics and dentists. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On safepiercing.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Clinics and dentists.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On safepiercing.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Lawrence in the first words
The site is in Lawrence, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On safepiercing.org, name Lawrence in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On safepiercing.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Clinics and dentists), with its name, address, phone and sameAs links to its own profiles.
- Give each kind of work a page of its own
It reads close to Law firms as well as Clinics and dentists. Mixed on one page, neither reads plainly.
Agent instructions
On safepiercing.org, find where the site mixes Clinics and dentists with Law firms, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.