- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+2
salvationarmyusa.org
76 of 100ahead of 45% of the sites mttr has read
Its strongest stage is Act, at 72 against the middle site's 57. 1 fix, 7 points, take it to 83, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 59,122 places up
- 76Now#138,621
- 83Add structured data#79,499
The top half of every site starts at 77.
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EmailWrite the email
Where it ranks
Held at 76 for its last 2 reads. 1 point takes it into the top half.
Beside it on the board
- #144,738wildlifedetectives.com76
- #144,739snowimmaculatecleaning.com76
- #144,740salvationarmyusa.org76
- #144,741hotel-angelou-leros.com76
- #144,742arcokitchen.com76
7,514 sites score 76. A tie goes to the site with faster, leaner pages that say more and keep improving.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 19
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 15
Worth the mostAdd a tap-to-call link+4
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page32132.5× typical
Words a page7539481% below typical
Rules failing somewhere11143 fewer than typical
Half its pages answer in1,820 ms210 ms767% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
11 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points65,241 places up
Add structured dataUnderstand100 of 1001 in 3
Worth 5 points47,426 places up
Use one main headingUnderstand96 of 1001 in 4
Worth 4 points38,776 places up
Add a tap-to-call linkAct66 of 1001 in 3
Worth 3 points30,366 places up
Fix description lengthsUnderstand96 of 1001 in 11
Worth 2 points each21,913 places up each
Fix title lengthsUnderstand63 of 1001 in 6
Link straight to the final addressAccess99 of 1001 in 2
Show 5 more fixes
Worth under a point each
Match structured data to the pageUnderstand1 of 1003 in 7
Add depth to thin pagesUnderstand1 of 1003 in 7
Speed up the serverAccessAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Describe imagesUnderstand6 of 1002 in 7
How AI reads this site
It reads mostly as nonprofits and charities. 3 changes would make it plainer.
It reads as
Nonprofits and charities
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Nonprofits and charities
- Cities and public services
- Law firms
What an assistant reads first
Home pageWhat it says
TitleThe Salvation Army USA
DescriptionWe are dedicated to doing the most good throughout the U.S. Donate online to support The Salvation Army. Your help provides critical services. Donate Today.
First headingBe That Something
OpeningThe Salvation Army is one of the largest social service providers in the United States. We are committed to serving our neighbors in need of assistance in every zip code throughout the nation. Locate the service center nearest to you to find immediate assistance or volunteer…
3 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Nonprofits and charities. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On salvationarmyusa.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Nonprofits and charities. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “The Salvation Army USA” and “Be That Something”.
Agent instructions
On salvationarmyusa.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Nonprofits and charities.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On salvationarmyusa.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Nonprofits and charities), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.