- Middle site
- 91
- Behind by
- 14
Worth the mostPut the text in the HTML+6
schaffers.com
73 of 100ahead of 39% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 1 fix, 6 points, take it to 79, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,246 places up
- 73Now#159,582
- 79Put the text in the HTML#114,336
The top half of every site starts at 77. The middle site in West Des Moines, IA scores 82.
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Where it ranks
Up 5,408 places since Oct 16, from #165,623. 4 points take it into the top half.
Beside it on the board
- #160,213mydentistinmiami.com73
- #160,214steelcon.com73
- #160,215schaffers.com73
- #160,216dd.extra-life.org73
- #160,217windowsondevices.com73
6,042 sites score 73. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads West Des Moines, IA
- #1pearsonbollmanlaw.com98
- #2doctorsnow.com96
- #3busybuildersiowa.com94
- #21schaffers.com73
The middle site in West Des Moines, IA scores 82.
Where it stands
Each stage against the middle site. It trails on Access and Understand.
- Middle site
- 59
- Behind by
- 3
Worth the mostAdd depth to thin pages+2
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Ahead by
- 2
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read954451 more than typical
Links a page181342% above typical
Words a page9739475% below typical
Rules failing somewhere12142 fewer than typical
Half its pages answer in15 ms210 ms93% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
12 fixes. The first 6 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each45,879 places up each
Put the text in the HTMLAccess86 of 952 in 3
Add a tap-to-call linkAct91 of 951 in 3
Worth 2 points each14,099 places up each
Add depth to thin pagesUnderstand86 of 953 in 7
Phrase headings as questionsUnderstand85 of 951 in 10
Match structured data to the pageUnderstand85 of 953 in 7
Fix description lengthsUnderstand94 of 951 in 11
Show 6 more fixes
Worth 1 point each7,136 places up each
Add lists or tablesUnderstand85 of 951 in 2
Describe imagesUnderstand87 of 952 in 7
Link straight to the final addressAccess94 of 951 in 2
Worth under a point each
Publish a sitemapAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand2 of 951 in 6
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleSchaffer's Bridal | Let us help you say YES!
DescriptionDiscover Schaffer’s bridal boutique with 400+ exclusive wedding dresses. From Des Moines to Scottsdale, find your dream gown today!
First headingWest Des Moines Location
Opening5445 Mills Civic PkwyWest Des Moines, IA50266
1 change so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Schaffer's Bridal | Let us help you say YES!” and “West Des Moines Location”.
Agent instructions
On schaffers.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.