- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
secretchicago.com
Top 50%of the 263,585 sites mttr has read, at #71,309
It scores 84.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
84 now90 with itTop 25% from 85
#71,309to#25,82245,487 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 84 for its last 3 reads. 1 point takes it into the top quarter.
Beside it on the board
- #71,307tedsbulletin.com84
- #71,308ccbg.com84
- #71,309secretchicago.com84
- #71,310911restorationdurham.com84
- #71,311topnotchgaragedoor.com84
8,605 sites score 84. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 84Now#71,309
- 90Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 9
Worth the mostDescribe images+2
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page29132.3× typical
Words a page6373941.6× typical
Rules failing somewhere1414About typical
Half its pages answer in152 ms210 ms28% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
14 fixes. The first 3 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points45,487 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 2 points each17,068 places up each
Describe imagesUnderstand93 of 1002 in 7
Fix description lengthsUnderstand75 of 1001 in 11
Show 11 more fixes
Worth under a point each
Answer the first question right under itUnderstand16 of 1001 in 121
Settle on one addressAccessAbout the whole site2 in 3
Phrase headings as questionsUnderstand16 of 1001 in 10
Add depth to thin pagesUnderstand14 of 1003 in 7
Add lists or tablesUnderstand17 of 1001 in 2
Put figures in tablesUnderstand17 of 1001 in 28
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand25 of 1001 in 6
Set a share imageUnderstand34 of 1002 in 7
Replace unsupported sales claimsTrust9 of 1002 in 3
Use one main headingUnderstand5 of 1001 in 4
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleSecret Chicago • Your Complete Guide To Things To Do In Chicago
DescriptionSecret Chicago tracks down the best things to do in the city, from quirky restaurants and hidden bars to the best exhibitions, shows and nightlife in Chicago.
First headingNone in the HTML
OpeningThe Insect Asylum: Chicago’s interactive taxidermy museum
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On secretchicago.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Name New York in the first words
The site is in New York, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On secretchicago.com, name New York in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On secretchicago.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.