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serveforgood.org, read 4 days ago. Back to the report

85 to 100 in 11 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8585 nownow901top 10%922943954965986997998999991010011full marks

Now #62,917 of 264,718Step 1 top 10%Step 11 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +5 points, to 90, and #25,942, 36,975 places up, and into the top 10%

    Add a tap-to-call phone link.

    80 pages

    See the pages
    • /
    • /404-2
    • /about
    • /applications-memorial-hermann-summer-program-available-now
    • /article-name-3
    • /assemble-christmas-boxes-blessing
    • /baker-ripley-needs-help
    • /blog
    • /charities
    • /charity-spotlight-lds-peanut-butter-cannery
    • and 70 more in the copied plan
  2. 2

    Describe images

    +2 points, to 92

    Describe every content image in its alt text.

    94 pages, 59 of them under /charity/

    See the pages
    • /
    • /about
    • /applications-memorial-hermann-summer-program-available-now
    • /assemble-christmas-boxes-blessing
    • /baker-ripley-needs-help
    • /blog
    • /charities
    • /charity-spotlight-lds-peanut-butter-cannery
    • /charity/bayou-city-art-festival
    • /charity/brighter-bites
    • and 84 more in the copied plan
  3. 3

    Answer the first question right under it

    +2 points, to 94

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    32 pages

    See the pages
    • /applications-memorial-hermann-summer-program-available-now
    • /article-name-3
    • /assemble-christmas-boxes-blessing
    • /baker-ripley-needs-help
    • /charity-spotlight-lds-peanut-butter-cannery
    • /collections
    • /fix-bikes-for-refugees-with-freewheels-houston
    • /help-needed-houston-pets-alive
    • /hermann-park-conservancy-park-port-bike-ride
    • /holiday-projects
    • and 22 more in the copied plan
  4. 4

    Phrase headings as questions

    +1 point, to 95

    Phrase at least one heading as the question a person would ask.

    32 pages

    See the pages
    • /applications-memorial-hermann-summer-program-available-now
    • /article-name-3
    • /assemble-christmas-boxes-blessing
    • /baker-ripley-needs-help
    • /charity-spotlight-lds-peanut-butter-cannery
    • /collections
    • /fix-bikes-for-refugees-with-freewheels-houston
    • /help-needed-houston-pets-alive
    • /hermann-park-conservancy-park-port-bike-ride
    • /holiday-projects
    • and 22 more in the copied plan
  5. 5

    Add depth to thin pages

    +1 point, to 96

    Add true, specific detail until the page covers its subject.

    28 pages

    5 of the 7 sites Gemini cites beside it pass this one.

    See the pages
    • /
    • /applications-memorial-hermann-summer-program-available-now
    • /article-name-3
    • /assemble-christmas-boxes-blessing
    • /baker-ripley-needs-help
    • /charity-spotlight-lds-peanut-butter-cannery
    • /collections
    • /fix-bikes-for-refugees-with-freewheels-houston
    • /help-needed-houston-pets-alive
    • /hermann-park-conservancy-park-port-bike-ride
    • and 18 more in the copied plan
  6. 6

    Fix title lengths

    +2 points, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    82 pages, 50 of them under /charity/

    See the pages
    • /404-2
    • /applications-memorial-hermann-summer-program-available-now
    • /article-name-3
    • /assemble-christmas-boxes-blessing
    • /baker-ripley-needs-help
    • /charities
    • /charity-spotlight-lds-peanut-butter-cannery
    • /charity/bayou-city-art-festival
    • /charity/brookwood-community
    • /charity/buffalo-bayou-partnership
    • and 72 more in the copied plan
  7. 7

    Put figures in tables

    +1 point, to 99

    Where the guide compares options or gives figures, put them in a table.

    32 pages

    See the pages
    • /applications-memorial-hermann-summer-program-available-now
    • /article-name-3
    • /assemble-christmas-boxes-blessing
    • /baker-ripley-needs-help
    • /charity-spotlight-lds-peanut-butter-cannery
    • /collections
    • /fix-bikes-for-refugees-with-freewheels-houston
    • /help-needed-houston-pets-alive
    • /hermann-park-conservancy-park-port-bike-ride
    • /holiday-projects
    • and 22 more in the copied plan
  8. 8

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

    All 7 sites Gemini cites beside it pass this one.

  9. 9

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    29 pages

    See the pages
    • /applications-memorial-hermann-summer-program-available-now
    • /article-name-3
    • /assemble-christmas-boxes-blessing
    • /baker-ripley-needs-help
    • /charity-spotlight-lds-peanut-butter-cannery
    • /collections
    • /fix-bikes-for-refugees-with-freewheels-houston
    • /help-needed-houston-pets-alive
    • /hermann-park-conservancy-park-port-bike-ride
    • /holiday-projects
    • and 19 more in the copied plan
  10. 10

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  11. 11

    Put the text in the HTML

    +1 point, to 100, and full marks

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    6 pages

    6 of the 7 sites Gemini cites beside it pass this one.

    See the pages
    • /
    • /applications-memorial-hermann-summer-program-available-now
    • /fix-bikes-for-refugees-with-freewheels-houston
    • /help-needed-houston-pets-alive
    • /loaves-and-fishes-soup-kitchen
    • /new-lymphoma-walk-on-may-18
4 more, to tidy up after 100
  1. 12

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    4 pages

    See the pages
    • /
    • /charity-spotlight-lds-peanut-butter-cannery
    • /volunteer-bayou-city-art-festival
    • /ways-volunteer-hurricane-harvey
  2. 13

    Fix description lengths

    Under a point

    Write a meta description of 70 to 165 characters that summarizes the page.

    3 pages

    See the pages
    • /fix-bikes-for-refugees-with-freewheels-houston
    • /loaves-and-fishes-soup-kitchen
    • /the-mission-continues-empowering-veterans
  3. 14

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    5 pages

    See the pages
    • /404-2
    • /charities
    • /contact
    • /search
    • /volunteer-search-old
  4. 15

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    1 page

    See the pages
    • /charities

Done since the first read

  1. Speed up the server

    Done, seen on the read of October 22. It failed on 1 page before.

What else the read found

Half its pages start answering within 17 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /charity/houston-community-toolbank11.0 s
  • /charity/memorial-park-conservancy10.9 s
  • /blog83 ms
  • /loaves-and-fishes-soup-kitchen75 ms
  • /ways-volunteer-hurricane-harvey74 ms

Fastest: /charities, 11 ms. Heaviest: /volunteer-search, 45 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google reCAPTCHALibrary
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Serve For Good. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
2
chat, markdown or placeholders left in
0
dashes per 1,000 words
2.1
  • /holiday-projects hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Put the text in the HTML, Add depth to thin pages and Use one main heading1 page
  • /applications-memorial-hermann-summer-program-available-now fails 9: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /charity-spotlight-lds-peanut-butter-cannery fails 9: Answer the first question right under it, Add depth to thin pages and Use one main heading1 page
  • /fix-bikes-for-refugees-with-freewheels-houston fails 9: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /help-needed-houston-pets-alive fails 9: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /loaves-and-fishes-soup-kitchen fails 9: Answer the first question right under it, Put the text in the HTML and Add depth to thin pages1 page
  • /assemble-christmas-boxes-blessing fails 8: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /baker-ripley-needs-help fails 8: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /collections fails 8: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /hermann-park-conservancy-park-port-bike-ride fails 8: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /intern-purple-songs-can-fly-next-summer fails 8: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page
  • /kitten-fosters-needed-barc-shelter fails 8: Answer the first question right under it, Add depth to thin pages and Add a tap-to-call link1 page

And 30 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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