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showit.co, read 3 days ago. Back to the report

81 to 100 in 17 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8181 nownow871top 25%892913924945956967968969971097119712981398149915991610017full marks

Now #100,525 of 263,590Step 1 top 25%Step 17 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add a tap-to-call link

    +6 points, to 87, and #46,665, 53,860 places up, and into the top 25%

    Add a tap-to-call phone link.

    99 pages

    See the pages
    • /
    • /about
    • /affiliate
    • /author/sarahshowit-com
    • /beauty
    • /blog
    • /blog/page/2
    • /blogging-seo/can-you-blog-on-showit
    • /blogging-seo/how-to-master-seo-for-showit-websites-the-ultimate-guide
    • /business-growth/2026-web-design-trends-you-need-to-know
    • and 89 more in the copied plan
  2. 2

    Use one main heading

    +2 points, to 89

    Give the page exactly one h1 that says what it is about.

    50 pages

    See the pages
    • /about
    • /author/sarahshowit-com
    • /beauty
    • /blog
    • /blog/page/2
    • /blogging-seo/can-you-blog-on-showit
    • /blogging-seo/how-to-master-seo-for-showit-websites-the-ultimate-guide
    • /business-growth/2026-web-design-trends-you-need-to-know
    • /business-growth/do-you-need-a-website
    • /business-growth/doing-things-on-purpose
    • and 40 more in the copied plan
  3. 3

    Link straight to the final address

    +2 points, to 91

    Point links and the sitemap at the final address, not at one that redirects.

    98 pages

    See the pages
    • /about
    • /affiliate
    • /author/sarahshowit-com
    • /beauty
    • /blog
    • /blog/page/2
    • /blogging-seo/can-you-blog-on-showit
    • /blogging-seo/how-to-master-seo-for-showit-websites-the-ultimate-guide
    • /business-growth/2026-web-design-trends-you-need-to-know
    • /business-growth/do-you-need-a-website
    • and 88 more in the copied plan
  4. 4

    Answer the first question right under it

    +1 point, to 92

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    17 pages, 9 of them under /business-growth/

    See the pages
    • /blogging-seo/how-to-master-seo-for-showit-websites-the-ultimate-guide
    • /business-growth/2026-web-design-trends-you-need-to-know
    • /business-growth/doing-things-on-purpose
    • /business-growth/how-to-build-a-marketing-funnel
    • /business-growth/how-to-build-a-six-figure-brand-in-2026-part-1
    • /business-growth/how-to-create-a-lead-magnet-for-your-business
    • /business-growth/how-to-create-website-templates-that-people-love-to-buy
    • /business-growth/recurring-revenue-for-service-businesses
    • /business-growth/start-email-newsletter-for-your-business
    • /business-growth/turn-followers-into-customers
    • and 7 more in the copied plan
  5. 5

    Add structured data

    +2 points, to 94

    Add valid JSON-LD that says what the page is.

    27 pages

    See the pages
    • /
    • /affiliate
    • /beauty
    • /careers
    • /coaching
    • /creator-series
    • /designers
    • /health-and-wellness
    • /help
    • /how-to-build-a-website
    • and 17 more in the copied plan
  6. 6

    Fix description lengths

    +1 point, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    47 pages

    See the pages
    • /
    • /about
    • /author/sarahshowit-com
    • /business-growth/do-you-need-a-website
    • /category/blogging-seo
    • /category/business-growth
    • /category/social-media
    • /category/website-tips
    • /category/website-tips/page/2
    • /events
    • and 37 more in the copied plan
  7. 7

    Describe images

    +1 point, to 96

    Describe every content image in its alt text.

    38 pages

    See the pages
    • /author/sarahshowit-com
    • /blog
    • /blog/page/2
    • /blogging-seo/can-you-blog-on-showit
    • /blogging-seo/how-to-master-seo-for-showit-websites-the-ultimate-guide
    • /business-growth/2026-web-design-trends-you-need-to-know
    • /business-growth/do-you-need-a-website
    • /business-growth/doing-things-on-purpose
    • /business-growth/email-marketing-guide-creative-businesses
    • /business-growth/email-marketing-tools-creative-business-owners
    • and 28 more in the copied plan
  8. 8

    Publish a sitemap

    Under a point

    Publish /sitemap.xml listing every page that should rank, and name it in robots.txt.

    Once, for the whole site

  9. 9

    Put figures in tables

    Under a point

    Where the guide compares options or gives figures, put them in a table.

    26 pages, 14 of them under /business-growth/

    See the pages
    • /blogging-seo/how-to-master-seo-for-showit-websites-the-ultimate-guide
    • /business-growth/2026-web-design-trends-you-need-to-know
    • /business-growth/do-you-need-a-website
    • /business-growth/doing-things-on-purpose
    • /business-growth/email-marketing-guide-creative-businesses
    • /business-growth/email-marketing-tools-creative-business-owners
    • /business-growth/how-to-build-a-marketing-funnel
    • /business-growth/how-to-build-a-six-figure-brand-in-2026-part-1
    • /business-growth/how-to-create-a-lead-magnet-for-your-business
    • /business-growth/how-to-create-website-templates-that-people-love-to-buy
    • and 16 more in the copied plan
  10. 10

    Add lists or tables

    +1 point, to 97

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    12 pages, 7 of them under /business-growth/

    See the pages
    • /business-growth/doing-things-on-purpose
    • /business-growth/email-marketing-tools-creative-business-owners
    • /business-growth/how-to-raise-your-prices-as-a-service-provider
    • /business-growth/local-seo-for-small-businesses
    • /business-growth/recurring-revenue-for-service-businesses
    • /business-growth/start-email-newsletter-for-your-business
    • /business-growth/turn-followers-into-customers
    • /general/what-is-showit
    • /general/who-is-showit-for
    • /website-tips/best-showit-integrations
    • and 2 more in the copied plan
  11. 11

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    6 pages, 4 of them under /business-growth/

    See the pages
    • /blogging-seo/how-to-master-seo-for-showit-websites-the-ultimate-guide
    • /business-growth/2026-web-design-trends-you-need-to-know
    • /business-growth/how-to-build-a-six-figure-brand-in-2026-part-1
    • /business-growth/how-to-create-website-templates-that-people-love-to-buy
    • /business-growth/turn-followers-into-customers
    • /showit/showit-updates-you-might-have-missed-in-2025
  12. 12

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    39 pages, 20 of them under /webinar/

    See the pages
    • /about
    • /blog
    • /blog/page/2
    • /category/blogging-seo
    • /category/business-growth
    • /category/social-media
    • /category/website-tips
    • /category/website-tips/page/2
    • /events/create-cultivate
    • /events/imaging-usa
    • and 29 more in the copied plan
  13. 13

    Fix title lengths

    +1 point, to 98

    Write a title of 15 to 65 characters that leads with what the page covers.

    18 pages

    See the pages
    • /about
    • /blog
    • /business-growth/how-to-build-a-marketing-funnel
    • /business-growth/how-to-build-a-six-figure-brand-in-2026-part-1
    • /business-growth/how-to-create-a-lead-magnet-for-your-business
    • /webinar/3-simple-steps-to-boost-your-brand-authority-both-on-and-offline
    • /webinar/email-writing-strategies-in-2023-how-to-write-the-kinds-of-emails-that-increase-engagement-and-sales
    • /webinar/how-to-captivate-and-convert-on-social-media-through-your-copy
    • /webinar/how-to-drive-profit-in-your-creative-business-by-specializing
    • /webinar/how-to-plan-prepare-for-your-stress-free-brand-photoshoot
    • and 8 more in the copied plan
  14. 14

    Show every FAQ question on the page

    Under a point

    Show every question in the FAQ schema on the page, word for word.

    10 pages

    See the pages
    • /business-growth/doing-things-on-purpose
    • /business-growth/email-marketing-tools-creative-business-owners
    • /business-growth/local-seo-for-small-businesses
    • /business-growth/recurring-revenue-for-service-businesses
    • /business-growth/start-email-newsletter-for-your-business
    • /general/who-is-showit-for
    • /website-tips/best-showit-integrations
    • /website-tips/getting-started-with-showit
    • /website-tips/organize-website-multiple-offers
    • /website-tips/website-ab-testing
  15. 15

    Set each page's canonical address

    +1 point, to 99

    Add a canonical link that points to the page itself.

    8 pages, 6 of them under /wp-content/uploads/2017/03/

    See the pages
    • /blog/page/2
    • /category/website-tips/page/2
    • /wp-content/uploads/2017/03/Showit-Icon-White.ai
    • /wp-content/uploads/2017/03/Showit-Icon-White.eps
    • /wp-content/uploads/2017/03/Showit-Logo-Dark.ai
    • /wp-content/uploads/2017/03/Showit-Logo-Dark.eps
    • /wp-content/uploads/2017/03/Showit-Logo-White.ai
    • /wp-content/uploads/2017/03/Showit-Logo-White.eps
  16. 16

    Add a way to get in touch

    Under a point

    Give the page a form or a clear link to request a quote or get in touch.

    6 pages under /wp-content/uploads/2017/03/

    See the pages
    • /wp-content/uploads/2017/03/Showit-Icon-White.ai
    • /wp-content/uploads/2017/03/Showit-Icon-White.eps
    • /wp-content/uploads/2017/03/Showit-Logo-Dark.ai
    • /wp-content/uploads/2017/03/Showit-Logo-Dark.eps
    • /wp-content/uploads/2017/03/Showit-Logo-White.ai
    • /wp-content/uploads/2017/03/Showit-Logo-White.eps
  17. 17

    Allow pages to be indexed

    +1 point, to 100, and full marks

    Remove noindex when the page is ready to be found.

    4 pages

    Steps for your host: Cloudflare, WordPress, Namecheap and more
    See the pages
    • /author/sarahshowit-com
    • /blog/page/2
    • /category/website-tips/page/2
    • /photography
3 more, to tidy up after 100
  1. 18

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    6 pages under /wp-content/uploads/2017/03/

    See the pages
    • /wp-content/uploads/2017/03/Showit-Icon-White.ai
    • /wp-content/uploads/2017/03/Showit-Icon-White.eps
    • /wp-content/uploads/2017/03/Showit-Logo-Dark.ai
    • /wp-content/uploads/2017/03/Showit-Logo-Dark.eps
    • /wp-content/uploads/2017/03/Showit-Logo-White.ai
    • /wp-content/uploads/2017/03/Showit-Logo-White.eps
  2. 19

    Match structured data to the page

    Under a point

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    The home page

  3. 20

    Fix pages that fail to load

    Under a point

    Fix or remove the link. Every linked page should return 200.

    1 page

    See the pages
    • /at%20https:/account.showit.com/my/referrals

What else the read found

Half its pages start answering within 369 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /webinar/how-to-grow-from-10k-to-1m-monthly-views-on-pinterest4.6 s
  • /webinar/how-styled-shoots-will-elevate-your-portfolio4.3 s
  • /business-growth/do-you-need-a-website4.2 s
  • /blogging-seo/how-to-master-seo-for-showit-websites-the-ultimate-guide4.1 s
  • /webinar/building-a-membership-site3.9 s

Fastest: /seo, 35 ms. Heaviest: /wp-content/uploads/2017/03/Showit-Logo-Dark.eps, 1,092 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WP EngineHosting
  • nginxServer
  • Google Tag ManagerAnalytics
  • jQueryLibrary
  • Google FontsFonts
  • Adobe FontsFonts
pages with strong signs
5
hidden characters
38
chat, markdown or placeholders left in
1
dashes per 1,000 words
0.8
  • /wp-content/uploads/2017/03/Showit-Icon-White.ai hidden characters a reader cannot see
  • /wp-content/uploads/2017/03/Showit-Logo-Dark.ai hidden characters a reader cannot see
  • /wp-content/uploads/2017/03/Showit-Logo-White.ai hidden characters a reader cannot see
  • /wp-content/uploads/2017/03/Showit-Logo-White.eps hidden characters a reader cannot see, markdown never turned into formatting
  • /wp-content/uploads/2017/03/Showit-Logo-Dark.eps hidden characters a reader cannot see

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 4: Add structured data, Add a tap-to-call link and Match structured data to the page1 page
  • /about fails 6: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /blog fails 6: Use one main heading, Add a tap-to-call link and Describe images1 page
  • /influencer-personal-brand fails 5: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /beauty fails 4: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /careers fails 4: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /coaching fails 4: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /designers fails 4: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /events fails 4: Use one main heading, Add a tap-to-call link and Fix description lengths1 page
  • /health-and-wellness fails 4: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /help fails 4: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /how-to-build-a-website fails 4: Add structured data, Use one main heading and Add a tap-to-call link1 page

And 27 more parts of the site.

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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