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sierrainstitute.us, read 1 day ago. Back to the report

87 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8787 nownow891#32,275912top 10%9339549659769879889999910991110012full marks

Now #47,003 of 263,577Step 1 #32,275Step 2 top 10%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Show when guides were updated

    +2 points, to 89, and #32,275, 14,728 places up

    Show when the guide was last updated, and set dateModified in its schema.

    16 pages under /news/

    See the pages
    • /news/assessing-brownfields-throughout-californias-north-state
    • /news/building-resilient-forests-and-communities-a-look-at-the-forest-resilience-bond
    • /news/indian-valley-is-shaping-its-own-fire-resilient-future
    • /news/international-mass-timber-conference-2026
    • /news/lake-almanors-recovery-after-the-dixie-fire-what-the-water-is-telling-us
    • /news/living-and-rebuilding-in-the-wui
    • /news/mohawk-mine-brownfields-remediation
    • /news/mosaic-timber-california-first-clt-facility-equipment
    • /news/mount-lassen-paintbrush-at-swain-meadow
    • /news/north-state-hidden-disparities-map
    • and 6 more in the copied plan
  2. 2

    Describe images

    +2 points, to 91, and into the top 10%

    Describe every content image in its alt text.

    48 pages

    See the pages
    • /
    • /about
    • /about/history
    • /about/job-opportunities
    • /about/our-team
    • /about/rfps-rfbs
    • /events
    • /news
    • /news/assessing-brownfields-throughout-californias-north-state
    • /news/building-resilient-forests-and-communities-a-look-at-the-forest-resilience-bond
    • and 38 more in the copied plan
  3. 3

    Use one main heading

    +2 points, to 93

    Give the page exactly one h1 that says what it is about.

    30 pages

    See the pages
    • /
    • /about
    • /about/history
    • /about/job-opportunities
    • /about/our-team
    • /about/rfps-rfbs
    • /accessibility-statement
    • /contact
    • /cookie-policy-eu
    • /pcrew
    • and 20 more in the copied plan
  4. 4

    Fix description lengths

    +2 points, to 95

    Write a meta description of 70 to 165 characters that summarizes the page.

    42 pages

    See the pages
    • /
    • /about
    • /about/history
    • /about/job-opportunities
    • /about/our-team
    • /about/rfps-rfbs
    • /accessibility-statement
    • /contact
    • /cookie-policy-eu
    • /events
    • and 32 more in the copied plan
  5. 5

    Answer the first question right under it

    +1 point, to 96

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    16 pages under /news/

    See the pages
    • /news/assessing-brownfields-throughout-californias-north-state
    • /news/building-resilient-forests-and-communities-a-look-at-the-forest-resilience-bond
    • /news/indian-valley-is-shaping-its-own-fire-resilient-future
    • /news/international-mass-timber-conference-2026
    • /news/lake-almanors-recovery-after-the-dixie-fire-what-the-water-is-telling-us
    • /news/living-and-rebuilding-in-the-wui
    • /news/mohawk-mine-brownfields-remediation
    • /news/mosaic-timber-california-first-clt-facility-equipment
    • /news/mount-lassen-paintbrush-at-swain-meadow
    • /news/north-state-hidden-disparities-map
    • and 6 more in the copied plan
  6. 6

    Fix title lengths

    +1 point, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    18 pages

    See the pages
    • /about
    • /about/history
    • /about/our-team
    • /about/rfps-rfbs
    • /contact
    • /events
    • /news
    • /pcrew/join-p-crew
    • /privacy-policy
    • /resource-management/bhccfwg
    • and 8 more in the copied plan
  7. 7

    Fix pages that fail to load

    +1 point, to 98

    Fix or remove the link. Every linked page should return 200.

    5 pages, 3 of them under /news/

    See the pages
    • /drought-relief
    • /news/north-state-hidden-disparities-map/[email protected]
    • /news/north-state-hidden-disparities-map/[email protected]
    • /news/what-is-a-collaborative-and-why-does-it-matter-for-land-management/SCALE%20Marketing%20and%20Event%20Materials%202026%20Tabling%20Items:%20%E2%80%9CThank%20You%20To%20Our%20Supporters%E2%80%9D%20Banner%20-%20Jade%20Elhardt%20SCALE%20Branded%20Tablecloth%20for%20speaker%20table%20Extra%20SI%20Tablecloth-%20Zach%20Browning%20Look%20for%20SI%20tablecloths%20Email%20Sign%20Up%20Sheet%20SCALE%20Email%20Sign%20Up%20QR%20Code%20Post%20Event%20Nametag%20Drop%20Off%20Basket%20Tri-Fold%20Brochures:%20Attendee%20Items:%20Nametags%20Nametag%20Holders%20&%20Lanyards-100%20max%20Zach%20Browning%20Check%20with%20Andrea%20SCALE%20Stickers%2050-100%20SI%20Stickers-%20Zach%20Browning%20Inventory%20Check%20Folders%2050-100%20with%20Folder%20Sticker%20Zach%20Browning%20Agenda%20with%20QR%20code%20to%20meeting%20info%20on%20website%20Digital%20Assets:%20SCALE%20Opening%20Slide%20(Include%20Top%20Sponsors%20on%20Slide)%20*Memory%20Card
    • /pcrew/alumni-network/Federal%20Resume%20Guide:%20https:/docs.google.com/document/d/1uW89JvPlz8rW8s5VxBk0-wKexDQLzEK0/edit
  8. 8

    Link to orphaned pages

    Under a point

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  9. 9

    Put figures in tables

    +1 point, to 99

    Where the guide compares options or gives figures, put them in a table.

    16 pages under /news/

    See the pages
    • /news/assessing-brownfields-throughout-californias-north-state
    • /news/building-resilient-forests-and-communities-a-look-at-the-forest-resilience-bond
    • /news/indian-valley-is-shaping-its-own-fire-resilient-future
    • /news/international-mass-timber-conference-2026
    • /news/lake-almanors-recovery-after-the-dixie-fire-what-the-water-is-telling-us
    • /news/living-and-rebuilding-in-the-wui
    • /news/mohawk-mine-brownfields-remediation
    • /news/mosaic-timber-california-first-clt-facility-equipment
    • /news/mount-lassen-paintbrush-at-swain-meadow
    • /news/north-state-hidden-disparities-map
    • and 6 more in the copied plan
  10. 10

    List your profiles in your structured data

    Under a point

    Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.

    Once, for the whole site

  11. 11

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    8 pages under /news/

    See the pages
    • /news/assessing-brownfields-throughout-californias-north-state
    • /news/international-mass-timber-conference-2026
    • /news/mohawk-mine-brownfields-remediation
    • /news/mosaic-timber-california-first-clt-facility-equipment
    • /news/north-state-hidden-disparities-map
    • /news/sovereignty-in-every-map
    • /news/the-hawksprey-burn
    • /news/what-is-a-collaborative-and-why-does-it-matter-for-land-management
  12. 12

    Add breadcrumb data

    +1 point, to 100, and full marks

    Add BreadcrumbList schema so the page has a place in the site.

    16 pages under /news/

    See the pages
    • /news/assessing-brownfields-throughout-californias-north-state
    • /news/building-resilient-forests-and-communities-a-look-at-the-forest-resilience-bond
    • /news/indian-valley-is-shaping-its-own-fire-resilient-future
    • /news/international-mass-timber-conference-2026
    • /news/lake-almanors-recovery-after-the-dixie-fire-what-the-water-is-telling-us
    • /news/living-and-rebuilding-in-the-wui
    • /news/mohawk-mine-brownfields-remediation
    • /news/mosaic-timber-california-first-clt-facility-equipment
    • /news/mount-lassen-paintbrush-at-swain-meadow
    • /news/north-state-hidden-disparities-map
    • and 6 more in the copied plan
3 more, to tidy up after 100
  1. 13

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  2. 14

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    3 pages under /news/

    See the pages
    • /news/mohawk-mine-brownfields-remediation
    • /news/mosaic-timber-california-first-clt-facility-equipment
    • /news/restoring-native-savannas-north-of-greenville
  3. 15

    Link to pages from related content

    Under a point

    Link to this page from the text of a related page. Navigation links say a page exists; links in content say what it is related to.

    3 pages under /news/

    See the pages
    • /news/building-resilient-forests-and-communities-a-look-at-the-forest-resilience-bond
    • /news/restoring-native-savannas-north-of-greenville
    • /news/two-major-forest-restoration-projects-receive-approval

Done since the first read

  1. Set each page's canonical address

    Done, seen on the read of October 24. It failed on 4 pages before.

  2. Add a way to get in touch

    Done, seen on the read of October 24. It failed on 4 pages before.

  3. Make near-copy pages distinct

    Done, seen on the read of October 24. It failed on 1 page before.

  4. Add a tap-to-call link

    Done, seen on the read of October 24. It failed on 4 pages before.

  5. Set a share image

    Done, seen on the read of October 24. It failed on 4 pages before.

  6. Add structured data

    Done, seen on the read of October 24. It failed on 4 pages before.

  7. Link straight to the final address

    Done, seen on the read of October 19. It failed on 79 pages before.

What else the read found

Half its pages start answering within 56 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /resource-management/watershed-and-meador-restoration1.5 s
  • /resource-management/robbers-creek-watershed-restoration-project833 ms
  • /cookie-policy-eu812 ms
  • /rural-community-development/north-state-jobs-first581 ms
  • /pcrew/parent-info479 ms

Fastest: /pcrew/join-p-crew, 47 ms. Heaviest: /about/our-team, 31 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • Google AnalyticsAnalytics
  • jQueryLibrary
  • Font AwesomeFonts

From the structured data on its home page, as the site says it: an Organization named Sierra Institute. mttr does not check the profiles it names.

page with strong signs
1
hidden characters
0
chat, markdown or placeholders left in
1
dashes per 1,000 words
3.1
  • /pcrew/alumni-network placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 3: Use one main heading, Fix description lengths and Describe images1 page
  • /drought-relief passes every rule1 page
  • /about fails 4: Use one main heading, Fix description lengths and Describe images1 page
  • /contact fails 3: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /events fails 3: Fix description lengths, Describe images and Fix title lengths1 page
  • /news fails 3: Fix description lengths, Describe images and Fix title lengths1 page
  • /pcrew fails 3: Use one main heading, Fix description lengths and Describe images1 page
  • /privacy-policy fails 3: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /videos fails 3: Use one main heading, Fix description lengths and Fix title lengths1 page
  • /wood-utilization-rural-brownfields fails 3: Use one main heading, Fix description lengths and Describe images1 page
  • /accessibility-statement fails 2: Use one main heading and Fix description lengths1 page
  • /cookie-policy-eu fails 2: Use one main heading and Fix description lengths1 page

And 12 more parts of the site.

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