slcrooftoptours.com, read 2 days ago. Back to the report
91 to 100 in 8 steps
Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.
Now #21,910 of 263,578Step 1 top 5%Step 8 full marks
Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.
The steps
Each is one change across the pages named. When one is live, read the site again and mttr marks it done.
- 1
Use one main heading
+4 points, to 95, and #4,964, 16,946 places up, and into the top 5%
Give the page exactly one h1 that says what it is about.
9 pages
See the pages
- /
- /ALL-TOURS
- /about-us
- /all-tours
- /all-tours/private-tours
- /contact-us
- /faq
- /home
- /privacy-policy
- 2
Describe images
+2 points, to 97
Describe every content image in its alt text.
7 pages, 4 of them under /all-tours/
See the pages
- /
- /about-us
- /all-tours/night-lights
- /all-tours/private-tours
- /all-tours/sidewalk-to-rooftop
- /all-tours/sunset-views
- /home
- 3
Link to orphaned pages
+1 point, to 98
Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.
Once, for the whole site
- 4
Add structured data
Under a point
Add valid JSON-LD that says what the page is.
1 page
See the pages
- /privacy-policy
- 5
List your profiles in your structured data
+1 point, to 99
Add sameAs to the Organization, Person or LocalBusiness on your home page, listing the address of each profile: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn. It is how assistants tie your site to you elsewhere.
Once, for the whole site
- 6
Link to your profiles
Under a point
Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.
Once, for the whole site
- 7
Fix title lengths
Under a point
Write a title of 15 to 65 characters that leads with what the page covers.
1 page
See the pages
- /contact-us
- 8
Fix description lengths
+1 point, to 100, and full marks
Write a meta description of 70 to 165 characters that summarizes the page.
1 page
See the pages
- /privacy-policy
3 more, to tidy up after 100
- 9
Replace unsupported sales claims
Under a point
Replace the sales claim with a fact that can be checked.
1 page
See the pages
- /about-us
- 10
Link straight to the final address
Under a point
Point links and the sitemap at the final address, not at one that redirects.
1 page
See the pages
- /ALL-TOURS
- 11
Set a share image
Under a point
Set og:image so links to the page carry a picture.
1 page
See the pages
- /privacy-policy
What else the read found
Half its pages start answering within 64 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.
/home908 ms/privacy-policy654 ms/contact-us553 ms/about-us287 ms/all-tours/private-tours75 ms
Fastest: /ALL-TOURS, 30 ms. Heaviest: /all-tours/sidewalk-to-rooftop, 39 KB.
Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.
WordPressPlatform
CloudflareHosting
Google Tag ManagerAnalytics
- GGoogle AnalyticsAnalytics
Cloudflare Web AnalyticsAnalytics
jQueryLibrary
From the structured data on its home page, as the site says it: an Organization named Salt Lake City Rooftop Tours. mttr does not check the profiles it names.
- pages with strong signs
- 0
- hidden characters
- 0
- chat, markdown or placeholders left in
- 0
- dashes per 1,000 words
- 0.8
A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.
/fails 2: Use one main heading and Describe images1 page/privacy-policyfails 4: Add structured data, Use one main heading and Fix description lengths1 page/about-usfails 3: Use one main heading, Describe images and Replace unsupported sales claims1 page/ALL-TOURSfails 2: Use one main heading and Link straight to the final address1 page/contact-usfails 2: Use one main heading and Fix title lengths1 page/homefails 2: Use one main heading and Describe images1 page/all-toursfails 1: Use one main heading1 page/faqfails 1: Use one main heading1 page/all-tours/4 fail a rule. Worst: /all-tours/private-tours, 2 rules4 pages
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