- Middle site
- 91
- Ahead by
- 3
Worth the mostLink straight to the final address+1
slocumandsons.com
75 of 100ahead of 43% of the sites mttr has read
Its strongest stage is Access, at 94 against the middle site's 91. 1 fix, 6 points, take it to 81, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 48,926 places up
- 75Now#146,469
- 81Add structured data#97,543
The top half of every site starts at 77. The middle site in North Haven, CT scores 78.
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Where it ranks
Down 10,990 places since Oct 17, from #138,941. 2 points take it into the top half.
Beside it on the board
- #149,929saskheritagefoundation.com75
- #149,930centralhvacservice.com75
- #149,931slocumandsons.com75
- #149,932london247locksmith.com75
- #149,933straighttalksolar.com75
6,977 sites score 75. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads North Haven, CT
- #1onlinetechsupport.biz97
- #2certifiedplusjanitorial.com90
- #3alibabaskitchen.com87
- #7slocumandsons.com75
The middle site in North Haven, CT scores 78.
Where it stands
Each stage against the middle site. It trails on Understand.
- Middle site
- 59
- Behind by
- 12
Worth the mostAdd structured data+6
- Middle site
- 98
- Level with it
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read124432 fewer than typical
Links a page71348% below typical
Words a page8939477% below typical
Rules failing somewhere10144 fewer than typical
Half its pages answer in106 ms210 ms50% faster than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
10 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points each52,388 places up each
Add structured dataUnderstand11 of 121 in 3
Add a tap-to-call linkAct12 of 121 in 3
Worth 3 points26,820 places up
Fix description lengthsUnderstand12 of 121 in 11
Worth 2 points each18,637 places up each
Fix title lengthsUnderstand10 of 121 in 6
Use one main headingUnderstand5 of 121 in 4
Show 5 more fixes
Worth 1 point each10,990 places up each
Link straight to the final addressAccess11 of 121 in 2
Describe imagesUnderstand3 of 122 in 7
Worth under a point each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add depth to thin pagesUnderstand1 of 123 in 7
List your profiles in your structured dataTrustAbout the whole site4 in 5
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleHome | Slocum & Sons
DescriptionNone in the HTML
First headingNone in the HTML
OpeningSlocum & Sons was established in 1976 as the first distributor in Connecticut to be devoted to fine wine. In the years since we have added category-leading brands, cult wines and premium and craft spirits, offering the most dynamic, high-growth portfolio to the Connecticut wine…
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On slocumandsons.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On slocumandsons.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name North Haven in the first words
The site is in North Haven, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On slocumandsons.com, name North Haven in the home page title or first sentence, and in the description, where it reads naturally.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.