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sobeyfoundation.com, read 3 days ago. Back to the report

74 to 100 in 16 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7474 nownow801top 50%86288390492594695796897998109911991299139914991510016full marks

Now #157,848 of 263,580Step 1 top 50%Step 16 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Set each page's canonical address

    +6 points, to 80, and #105,953, 51,895 places up, and into the top 50%

    Add a canonical link that points to the page itself.

    44 pages, 27 of them under /stories/

    See the pages
    • /
    • /about
    • /apply
    • /contact
    • /cookies-policy
    • /faq
    • /news
    • /news/largest-gift-in-the-history-of-saint-marys-university
    • /news/national-plan-focused-on-early-interventions-in-child-and-youth-mental-health-unveiled-by-canadas-childrens-hospital-foundations
    • /news/sobey-family-expands-access-to-education-with-6-5m-philanthropic-investment-at-nscc-the-largest-in-nsccs-history
    • and 34 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 86

    Add a tap-to-call phone link.

    41 pages, 27 of them under /stories/

    See the pages
    • /
    • /about
    • /apply
    • /contact
    • /cookies-policy
    • /faq
    • /news
    • /news/sobey-foundation-gives-8-million-to-aberdeen-health-foundation
    • /news/tag/video
    • /news/the-sobey-foundation-makes-1-0-million-gift-towards-the-creation-of-daffodil-place-on-daffodil-day
    • and 31 more in the copied plan
  3. 3

    Answer the first question right under it

    +2 points, to 88

    Answer the first question in the paragraph right under it, in 25 to 90 words. Whether the paragraph truly answers is for the judge or a person to say.

    28 pages, 23 of them under /stories/

    See the pages
    • /news/largest-gift-in-the-history-of-saint-marys-university
    • /news/national-plan-focused-on-early-interventions-in-child-and-youth-mental-health-unveiled-by-canadas-childrens-hospital-foundations
    • /news/sobey-family-expands-access-to-education-with-6-5m-philanthropic-investment-at-nscc-the-largest-in-nsccs-history
    • /news/sobey-foundation-gives-8-million-to-aberdeen-health-foundation
    • /news/the-sobey-foundation-makes-1-0-million-gift-towards-the-creation-of-daffodil-place-on-daffodil-day
    • /stories/a-family-of-support-grows
    • /stories/a-life-that-lifted-others
    • /stories/aberdeen-health-foundation-provides-enhanced-health-care
    • /stories/building-space-for-families
    • /stories/building-the-stability-families-need-to-thrive
    • and 18 more in the copied plan
  4. 4

    Phrase headings as questions

    +2 points, to 90

    Phrase at least one heading as the question a person would ask.

    28 pages, 23 of them under /stories/

    See the pages
    • /news/largest-gift-in-the-history-of-saint-marys-university
    • /news/national-plan-focused-on-early-interventions-in-child-and-youth-mental-health-unveiled-by-canadas-childrens-hospital-foundations
    • /news/sobey-family-expands-access-to-education-with-6-5m-philanthropic-investment-at-nscc-the-largest-in-nsccs-history
    • /news/sobey-foundation-gives-8-million-to-aberdeen-health-foundation
    • /news/the-sobey-foundation-makes-1-0-million-gift-towards-the-creation-of-daffodil-place-on-daffodil-day
    • /stories/a-family-of-support-grows
    • /stories/a-life-that-lifted-others
    • /stories/aberdeen-health-foundation-provides-enhanced-health-care
    • /stories/building-space-for-families
    • /stories/building-the-stability-families-need-to-thrive
    • and 18 more in the copied plan
  5. 5

    Fix description lengths

    +2 points, to 92

    Write a meta description of 70 to 165 characters that summarizes the page.

    44 pages, 27 of them under /stories/

    See the pages
    • /
    • /about
    • /apply
    • /contact
    • /cookies-policy
    • /faq
    • /news
    • /news/largest-gift-in-the-history-of-saint-marys-university
    • /news/national-plan-focused-on-early-interventions-in-child-and-youth-mental-health-unveiled-by-canadas-childrens-hospital-foundations
    • /news/sobey-family-expands-access-to-education-with-6-5m-philanthropic-investment-at-nscc-the-largest-in-nsccs-history
    • and 34 more in the copied plan
  6. 6

    Describe images

    +2 points, to 94

    Describe every content image in its alt text.

    44 pages, 27 of them under /stories/

    See the pages
    • /
    • /about
    • /apply
    • /contact
    • /cookies-policy
    • /faq
    • /news
    • /news/largest-gift-in-the-history-of-saint-marys-university
    • /news/national-plan-focused-on-early-interventions-in-child-and-youth-mental-health-unveiled-by-canadas-childrens-hospital-foundations
    • /news/sobey-family-expands-access-to-education-with-6-5m-philanthropic-investment-at-nscc-the-largest-in-nsccs-history
    • and 34 more in the copied plan
  7. 7

    Put figures in tables

    +1 point, to 95

    Where the guide compares options or gives figures, put them in a table.

    28 pages, 23 of them under /stories/

    See the pages
    • /news/largest-gift-in-the-history-of-saint-marys-university
    • /news/national-plan-focused-on-early-interventions-in-child-and-youth-mental-health-unveiled-by-canadas-childrens-hospital-foundations
    • /news/sobey-family-expands-access-to-education-with-6-5m-philanthropic-investment-at-nscc-the-largest-in-nsccs-history
    • /news/sobey-foundation-gives-8-million-to-aberdeen-health-foundation
    • /news/the-sobey-foundation-makes-1-0-million-gift-towards-the-creation-of-daffodil-place-on-daffodil-day
    • /stories/a-family-of-support-grows
    • /stories/a-life-that-lifted-others
    • /stories/aberdeen-health-foundation-provides-enhanced-health-care
    • /stories/building-space-for-families
    • /stories/building-the-stability-families-need-to-thrive
    • and 18 more in the copied plan
  8. 8

    Add structured data

    +1 point, to 96

    Add valid JSON-LD that says what the page is.

    16 pages

    See the pages
    • /
    • /about
    • /apply
    • /contact
    • /cookies-policy
    • /faq
    • /news
    • /news/tag/video
    • /our-work
    • /privacy-policy
    • and 6 more in the copied plan
  9. 9

    Add depth to thin pages

    +1 point, to 97

    Add true, specific detail until the page covers its subject.

    11 pages under /stories/

    See the pages
    • /stories/aberdeen-health-foundation-provides-enhanced-health-care
    • /stories/emergency-fund-helps-communities-in-crisis
    • /stories/food-bank-partners-with-sobey-foundation
    • /stories/groundbreaking-research-into-alzheimers-disease
    • /stories/museum-of-immigration-celebrates-rich-heritage
    • /stories/p-e-i-s-sobey-gallery-a-prominent-venue
    • /stories/sobey-school-of-business-shapes-global-leaders
    • /stories/stellarton-town-square-revitalized-for-the-future
    • /stories/support-for-higher-education-empowers-futures
    • /stories/the-sobey-cancer-support-centre-gives-sanctuary-support
    • and 1 more in the copied plan
  10. 10

    Set a share image

    +1 point, to 98

    Set og:image so links to the page carry a picture.

    44 pages, 27 of them under /stories/

    See the pages
    • /
    • /about
    • /apply
    • /contact
    • /cookies-policy
    • /faq
    • /news
    • /news/largest-gift-in-the-history-of-saint-marys-university
    • /news/national-plan-focused-on-early-interventions-in-child-and-youth-mental-health-unveiled-by-canadas-childrens-hospital-foundations
    • /news/sobey-family-expands-access-to-education-with-6-5m-philanthropic-investment-at-nscc-the-largest-in-nsccs-history
    • and 34 more in the copied plan
  11. 11

    Add breadcrumb data

    +1 point, to 99

    Add BreadcrumbList schema so the page has a place in the site.

    28 pages, 23 of them under /stories/

    See the pages
    • /news/largest-gift-in-the-history-of-saint-marys-university
    • /news/national-plan-focused-on-early-interventions-in-child-and-youth-mental-health-unveiled-by-canadas-childrens-hospital-foundations
    • /news/sobey-family-expands-access-to-education-with-6-5m-philanthropic-investment-at-nscc-the-largest-in-nsccs-history
    • /news/sobey-foundation-gives-8-million-to-aberdeen-health-foundation
    • /news/the-sobey-foundation-makes-1-0-million-gift-towards-the-creation-of-daffodil-place-on-daffodil-day
    • /stories/a-family-of-support-grows
    • /stories/a-life-that-lifted-others
    • /stories/aberdeen-health-foundation-provides-enhanced-health-care
    • /stories/building-space-for-families
    • /stories/building-the-stability-families-need-to-thrive
    • and 18 more in the copied plan
  12. 12

    Fix title lengths

    Under a point

    Write a title of 15 to 65 characters that leads with what the page covers.

    17 pages, 12 of them under /stories/

    See the pages
    • /news/largest-gift-in-the-history-of-saint-marys-university
    • /news/national-plan-focused-on-early-interventions-in-child-and-youth-mental-health-unveiled-by-canadas-childrens-hospital-foundations
    • /news/sobey-family-expands-access-to-education-with-6-5m-philanthropic-investment-at-nscc-the-largest-in-nsccs-history
    • /news/sobey-foundation-gives-8-million-to-aberdeen-health-foundation
    • /news/the-sobey-foundation-makes-1-0-million-gift-towards-the-creation-of-daffodil-place-on-daffodil-day
    • /stories/aberdeen-health-foundation-provides-enhanced-health-care
    • /stories/building-the-stability-families-need-to-thrive
    • /stories/groundbreaking-research-into-alzheimers-disease
    • /stories/improving-healthcare-by-building-relationships
    • /stories/museum-of-immigration-celebrates-rich-heritage
    • and 7 more in the copied plan
  13. 13

    Use one main heading

    Under a point

    Give the page exactly one h1 that says what it is about.

    3 pages

    See the pages
    • /
    • /contact
    • and 1 more in the copied plan
  14. 14

    Speed up the server

    Under a point

    Cache pages or speed up the server. Crawlers give a slow site fewer visits.

    Once, for the whole site

  15. 15

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  16. 16

    Match structured data to the page

    +1 point, to 100, and full marks

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    2 pages

    See the pages
    • /
    • and 1 more in the copied plan
3 more, to tidy up after 100
  1. 17

    Add lists or tables

    Under a point

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    2 pages

    See the pages
    • /news/sobey-family-expands-access-to-education-with-6-5m-philanthropic-investment-at-nscc-the-largest-in-nsccs-history
    • /news/sobey-foundation-gives-8-million-to-aberdeen-health-foundation
  2. 18

    Link straight to the final address

    Under a point

    Point links and the sitemap at the final address, not at one that redirects.

    5 pages, 4 of them under /stories/

    See the pages
    • /news/tag/video
    • /stories/archive
    • /stories/tag/community
    • /stories/tag/health
    • /stories/tag/video
  3. 19

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    1 page

    See the pages
    • /stories/the-decoste-brings-the-community-together

What else the read found

Half its pages take over 3,115 ms to start answering, past the 800 ms a crawler is patient with. Caching or a faster server helps every page at once. One fetch a page, the way a crawler sees it.

  • /stories/helping-to-build-community9.0 s
  • /stories/a-life-that-lifted-others5.6 s
  • /stories/ship-hector-a-story-of-culture-tenacity-and-community5.4 s
  • /stories/hidden-in-plain-sight5.4 s
  • /news/national-plan-focused-on-early-interventions-in-child-and-youth-mental-health-unveiled-by-canadas-childrens-hospital-foundations5.1 s

Fastest: /news, 1,266 ms. Heaviest: /stories/mental-health-initiative-is-groundbreaking-in-its-scope, 18 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • ApacheServer
  • Google AnalyticsAnalytics
  • Google FontsFonts
pages with strong signs
0
hidden characters
0
chat, markdown or placeholders left in
0
dashes per 1,000 words
1

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 8: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /contact fails 7: Add structured data, Set each page's canonical address and Use one main heading1 page
  • /about fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /apply fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /cookies-policy fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /faq fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /news fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /our-work fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /privacy-policy fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /stories fails 6: Add structured data, Set each page's canonical address and Add a tap-to-call link1 page
  • /stories/ 27 fail a rule. Worst: /stories/aberdeen-health-foundation-provides-enhanced-health-care, 11 rules27 pages
  • /news/ 6 fail a rule. Worst: /news/sobey-foundation-gives-8-million-to-aberdeen-health-foundation, 11 rules6 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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