- Middle site
- 91
- Ahead by
- 4
Worth the mostLink straight to the final address+2
soundtransit.org
Top 50%of the 263,590 sites mttr has read, at #103,309
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add structured data
81 now85 with itTop 25% from 85
#103,309to#62,38440,925 places up99 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Up 160,281 places since Oct 14, from #263,590. 4 points take it into the top quarter.
Beside it on the board
- #103,307ldledscreen.com81
- #103,308firstbrickcounseling.com81
- #103,309soundtransit.org81
- #103,310chicagomag.com81
- #103,311prideplumbingofrochester.com81
8,653 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#103,309
- 85Add structured dataTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 8
Worth the mostAdd structured data+4
- Middle site
- 98
- Behind by
- 10
Worth the mostName the publisher+2
- Middle site
- 57
- Ahead by
- 43
Full marks2 in 7 ranked sites have them
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page69135.4× typical
Words a page56639443% above typical
Rules failing somewhere18144 more than typical
Half its pages answer in792 ms210 ms277% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
18 fixes. The first 7 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 4 points40,925 places up
Add structured dataUnderstand99 of 1001 in 3
Worth 3 points32,490 places up
Answer the first question right under itUnderstand75 of 1001 in 121
Worth 2 points each23,886 places up each
Match structured data to the pageUnderstand78 of 1003 in 7
Phrase headings as questionsUnderstand70 of 1001 in 10
Name the publisherTrust77 of 1003 in 4
Put figures in tablesUnderstand75 of 1001 in 28
Link straight to the final addressAccess99 of 1001 in 2
Show 11 more fixes
Worth 1 point each15,108 places up each
Add breadcrumb dataUnderstand78 of 1001 in 2
Set a share imageUnderstand95 of 1002 in 7
Fix title lengthsUnderstand38 of 1001 in 6
Fix description lengthsUnderstand38 of 1001 in 11
Add depth to thin pagesUnderstand16 of 1003 in 7
Worth under a point each
Compress pagesAccessAbout the whole site19 in 20
Add an llms.txtAccessAbout the whole site1 in 4
Show when guides were updatedTrust2 of 1003 in 5
Add real images to contentUnderstand2 of 1002 in 3
Put the text in the HTMLAccess1 of 1002 in 3
Replace unsupported sales claimsTrust1 of 1002 in 3
How AI reads this site
It reads closest to news and publishers, but only loosely. 4 changes would make it plainer.
It reads as
News and publishers
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- News and publishers
- Trades and home services
- Auto repair and dealers
What an assistant reads first
Home pageWhat it says
TitleSound Transit
DescriptionNone in the HTML
First headingHomepage
OpeningDo you know how to get an ORCA card? How about accessing reduced fares?
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as News and publishers. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On soundtransit.org, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as News and publishers. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Sound Transit” and “Homepage”.
Agent instructions
On soundtransit.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: News and publishers.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On soundtransit.org, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On soundtransit.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits News and publishers), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.