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southerninsulation.com, read 1 day ago. Back to the report

72 to 100 in 12 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

7272 nownow791top 50%8528939249659769879889999910991110012full marks

Now #168,289 of 263,587Step 1 top 50%Step 12 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +7 points, to 79, and #114,334, 53,955 places up, and into the top 50%

    Add valid JSON-LD that says what the page is.

    46 pages, 34 of them under /project/

    See the pages
    • /
    • /about
    • /careers
    • /contact
    • /portfolio-category/commercial-industrial
    • /portfolio-category/educational
    • /project/500-pratt-street
    • /project/american-university
    • /project/baltimore-convention-center
    • /project/brendan-iribe-center
    • and 36 more in the copied plan
  2. 2

    Add a tap-to-call link

    +6 points, to 85

    Add a tap-to-call phone link.

    46 pages, 34 of them under /project/

    See the pages
    • /
    • /about
    • /careers
    • /contact
    • /portfolio-category/commercial-industrial
    • /portfolio-category/educational
    • /project/500-pratt-street
    • /project/american-university
    • /project/baltimore-convention-center
    • /project/brendan-iribe-center
    • and 36 more in the copied plan
  3. 3

    Use one main heading

    +4 points, to 89

    Give the page exactly one h1 that says what it is about.

    35 pages, 34 of them under /project/

    See the pages
    • /
    • /project/500-pratt-street
    • /project/american-university
    • /project/baltimore-convention-center
    • /project/brendan-iribe-center
    • /project/columbus-center
    • /project/dc-convention-center
    • /project/department-of-commerce
    • /project/dept-of-treasury
    • /project/executive-office-building
    • and 25 more in the copied plan
  4. 4

    Fix description lengths

    +3 points, to 92

    Write a meta description of 70 to 165 characters that summarizes the page.

    46 pages, 34 of them under /project/

    See the pages
    • /
    • /about
    • /careers
    • /contact
    • /portfolio-category/commercial-industrial
    • /portfolio-category/educational
    • /project/500-pratt-street
    • /project/american-university
    • /project/baltimore-convention-center
    • /project/brendan-iribe-center
    • and 36 more in the copied plan
  5. 5

    Describe images

    +4 points, to 96

    Describe every content image in its alt text.

    45 pages, 34 of them under /project/

    See the pages
    • /
    • /about
    • /careers
    • /portfolio-category/commercial-industrial
    • /portfolio-category/educational
    • /project/500-pratt-street
    • /project/american-university
    • /project/baltimore-convention-center
    • /project/brendan-iribe-center
    • /project/columbus-center
    • and 35 more in the copied plan
  6. 6

    Set a share image

    +1 point, to 97

    Set og:image so links to the page carry a picture.

    46 pages, 34 of them under /project/

    See the pages
    • /
    • /about
    • /careers
    • /contact
    • /portfolio-category/commercial-industrial
    • /portfolio-category/educational
    • /project/500-pratt-street
    • /project/american-university
    • /project/baltimore-convention-center
    • /project/brendan-iribe-center
    • and 36 more in the copied plan
  7. 7

    Match structured data to the page

    +1 point, to 98

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    4 pages, 3 of them under /services/

    See the pages
    • /
    • /services/demolition-abatement
    • /services/fireproofing
    • /services/mechanical-insulation
  8. 8

    Put the text in the HTML

    Under a point

    Put the page text in the HTML the server sends. Most AI crawlers do not run scripts.

    3 pages under /services/

    See the pages
    • /services/demolition-abatement
    • /services/fireproofing
    • /services/mechanical-insulation
  9. 9

    Fix title lengths

    +1 point, to 99

    Write a title of 15 to 65 characters that leads with what the page covers.

    9 pages

    See the pages
    • /
    • /about
    • /careers
    • /contact
    • /portfolio-category/educational
    • /projects
    • /safety
    • /services
    • /services/fireproofing
  10. 10

    Phrase headings as questions

    Under a point

    Phrase at least one heading as the question a person would ask.

    3 pages under /services/

    See the pages
    • /services/demolition-abatement
    • /services/fireproofing
    • /services/mechanical-insulation
  11. 11

    Add depth to thin pages

    Under a point

    Add true, specific detail until the page covers its subject.

    3 pages under /services/

    See the pages
    • /services/demolition-abatement
    • /services/fireproofing
    • /services/mechanical-insulation
  12. 12

    Add lists or tables

    +1 point, to 100, and full marks

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    3 pages under /services/

    See the pages
    • /services/demolition-abatement
    • /services/fireproofing
    • /services/mechanical-insulation
4 more, to tidy up after 100
  1. 13

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    3 pages under /services/

    See the pages
    • /services/demolition-abatement
    • /services/fireproofing
    • /services/mechanical-insulation
  2. 14

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  3. 15

    Link to your profiles

    Under a point

    Link from the home page, in its header or footer, to each profile you keep: Instagram, TikTok, YouTube, Twitch, Facebook, X, LinkedIn.

    Once, for the whole site

  4. 16

    Set each page's canonical address

    Under a point

    Add a canonical link that points to the page itself.

    2 pages

    See the pages
    • /portfolio-category/commercial-industrial
    • /portfolio-category/educational

What else the read found

Half its pages start answering within 8 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /services/mechanical-insulation1.9 s
  • /project/library-of-congress1.8 s
  • /project/rayburn-house-office-building1.7 s
  • /project/johns-hopkins-hospital1.6 s
  • /services65 ms

Fastest: /services/fireproofing, 3 ms. Heaviest: /contact, 43 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WordPressPlatform
  • nginxServer
  • jQueryLibrary
  • Google FontsFonts
  • Font AwesomeFonts
pages with strong signs
36
hidden characters
0
chat, markdown or placeholders left in
36
dashes per 1,000 words
6
  • /portfolio-category/commercial-industrial placeholders never filled in
  • /portfolio-category/educational placeholders never filled in
  • /project/500-pratt-street placeholders never filled in
  • /project/american-university placeholders never filled in
  • /project/baltimore-convention-center placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 8: Add structured data, Use one main heading and Add a tap-to-call link1 page
  • /about fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /careers fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /projects fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /safety fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /services fails 6: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /contact fails 5: Add structured data, Add a tap-to-call link and Fix description lengths1 page
  • /project/ 34 fail a rule. Worst: /project/500-pratt-street, 6 rules34 pages
  • /services/ 3 fail a rule. Worst: /services/fireproofing, 12 rules3 pages
  • /portfolio-category/ 2 fail a rule. Worst: /portfolio-category/educational, 7 rules2 pages

The read stopped at its page limit, so pages no link leads to cannot be told from pages it did not reach, and neither is reported.

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