- Middle site
- 91
- Ahead by
- 1
Worth the mostLink straight to the final address+2
spectrumcu.org
77 of 100ahead of 47% of the sites mttr has read
Its strongest stage is Act, at 97 against the middle site's 57. 1 fix, 5 points, take it to 82, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 42,761 places up
- 77Now#130,962
- 82Add structured data#88,201
The top half of every site starts at 77. The middle site in Houston, TX scores 85.
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Where it ranks
Up 543 places since Oct 14, from #138,606.
Beside it on the board
- #138,061krystalrichmondphotography.com77
- #138,062ratecard.io77
- #138,063spectrumcu.org77
- #138,064tpchd.org77
- #138,065zermatt-rental.com77
7,645 sites score 77. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Houston, TX
- #1redoneplumbing.com100
- #2roofshireconstruction.com100
- #3houstongaragedoorandgate.com99
- #652spectrumcu.org77
The middle site in Houston, TX scores 85.
Where it stands
Each stage against the middle site. It trails on Understand and Trust.
- Middle site
- 59
- Behind by
- 20
Worth the mostAdd structured data+5
- Middle site
- 98
- Behind by
- 6
Worth the mostShow when guides were updated+1
- Middle site
- 57
- Ahead by
- 40
Worth the mostEach fix here is worth under a point
Against a typical site
The readThis siteTypicalAgainst typical
Pages read994455 more than typical
Links a page64135× typical
Words a page9173942.3× typical
Rules failing somewhere241410 more than typical
Half its pages answer in1,142 ms210 ms444% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
24 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 5 points49,862 places up
Add structured dataUnderstand86 of 991 in 3
Worth 4 points40,806 places up
Use one main headingUnderstand81 of 991 in 4
Worth 3 points32,153 places up
Describe imagesUnderstand98 of 992 in 7
Worth 2 points each23,731 places up each
Fix description lengthsUnderstand52 of 991 in 11
Link straight to the final addressAccess98 of 991 in 2
Show 19 more fixes
Worth 1 point each15,260 places up each
Show when guides were updatedTrust10 of 993 in 5
Set a share imageUnderstand99 of 992 in 7
Fix title lengthsUnderstand26 of 991 in 6
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Answer the first question right under itUnderstand10 of 991 in 121
Publish a sitemapAccessAbout the whole site3 in 4
Match structured data to the pageUnderstand11 of 993 in 7
Phrase headings as questionsUnderstand9 of 991 in 10
Name the publisherTrust10 of 993 in 4
Speed up the serverAccessAbout the whole site4 in 5
Put figures in tablesUnderstand9 of 991 in 28
Add breadcrumb dataUnderstand12 of 991 in 2
Add an llms.txtAccessAbout the whole site1 in 4
Add depth to thin pagesUnderstand3 of 993 in 7
Allow pages to be indexedAccess5 of 995 in 6
Add a way to get in touchAct3 of 991 in 2
Set each page's canonical addressAccess3 of 992 in 5
Add a tap-to-call linkAct3 of 991 in 3
Replace unsupported sales claimsTrust1 of 992 in 3
How AI reads this site
It reads clearly as lending, insurance and finance, the way an assistant matches a site to a question. 3 changes would make it plainer.
It reads as
Lending, insurance and financeIt says it is in Houston.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Lending, insurance and finance
- Law firms
- Agencies and studios
What an assistant reads first
Home pageWhat it says
TitleSpectrum Credit Union | Checking, Savings & Loans
DescriptionSpectrum Credit Union is a not-for-profit credit union with fee-free checking, high-yield savings, and low-rate loans. Members come first - join today.
First headingDeposit more to earn more – up to $500!*
OpeningEnjoy personalized service from people who know you and work hard for you. We’ll be your lifelong partner in reaching financial success.
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “Spectrum Credit Union | Checking, Savings & Loans” and “Deposit more to earn more – up to $500!*”.
Agent instructions
On spectrumcu.org, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Lending, insurance and finance.
- Name Houston in the first words
The site is in Houston, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On spectrumcu.org, name Houston in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On spectrumcu.org, add JSON-LD to the home page declaring the most particular schema.org type for the business (one that fits Lending, insurance and finance), with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.
Asking an assistant
What are the best credit unions near Houston, TX? Its answer, and whether it cites spectrumcu.org, shows here in a moment.