spectrumwindowcleaning.com, read 2 days ago. Back to the report

82 to 100 in 13 steps

Do them in this order. Each step says what to change, on which pages, and what it adds. Hand the whole plan to your agent, or work through it yourself.

8282 nownow871top 25%90291392493594696797898999109911991210013full marks

Now #95,276 of 263,582Step 1 top 25%Step 13 full marks

Worked out from this read, with every step before it done. A score says pages are well formed. It does not say an assistant cites the site.

The steps

Each is one change across the pages named. When one is live, read the site again and mttr marks it done.

  1. 1

    Add structured data

    +5 points, to 87, and #46,700, 48,576 places up, and into the top 25%

    Add valid JSON-LD that says what the page is.

    19 pages

    See the pages
    • /
    • /about
    • /blog
    • /careers
    • /guarantee
    • /post/community-spotlight-the-impact-of-missoula-childrens-theatre
    • /post/in-the-press-celebrating-20-years-of-community-service-and-excellence
    • /post/the-critical-role-of-watson-childrens-shelter
    • /post/the-ultimate-guide-to-hiring-a-window-cleaner-avoid-hidden-costs-and-get-the-best-value
    • /privacy-policy
    • and 9 more in the copied plan
  2. 2

    Describe images

    +3 points, to 90

    Describe every content image in its alt text.

    19 pages

    See the pages
    • /
    • /about
    • /blog
    • /careers
    • /guarantee
    • /post/community-spotlight-the-impact-of-missoula-childrens-theatre
    • /post/in-the-press-celebrating-20-years-of-community-service-and-excellence
    • /post/the-critical-role-of-watson-childrens-shelter
    • /post/the-ultimate-guide-to-hiring-a-window-cleaner-avoid-hidden-costs-and-get-the-best-value
    • /privacy-policy
    • and 9 more in the copied plan
  3. 3

    Make near-copy pages distinct

    +1 point, to 91

    Rewrite or merge pages that share most of their text. A page that only swaps a city or product name is what search engines treat as doorway or scaled content.

    Once, for the whole site

  4. 4

    Match structured data to the page

    +1 point, to 92

    Use the schema type that matches the page: Article for guides, Service or Product for offers, Organization or WebSite for the home page.

    8 pages, 6 of them under /services/

    See the pages
    • /
    • /services/dryer-vent-cleaning
    • /services/gutter-cleaning
    • /services/gutter-guard
    • /services/snow-removal
    • /services/solar-panel-cleaning
    • /services/window-cleaning
    • and 1 more in the copied plan
  5. 5

    Add depth to thin pages

    +1 point, to 93

    Add true, specific detail until the page covers its subject.

    7 pages, 6 of them under /services/

    See the pages
    • /services/dryer-vent-cleaning
    • /services/gutter-cleaning
    • /services/gutter-guard
    • /services/snow-removal
    • /services/solar-panel-cleaning
    • /services/window-cleaning
    • and 1 more in the copied plan
  6. 6

    Add lists or tables

    +1 point, to 94

    Add a table, a list, or a definition list. Assistants quote these more readily than prose.

    7 pages, 6 of them under /services/

    See the pages
    • /services/dryer-vent-cleaning
    • /services/gutter-cleaning
    • /services/gutter-guard
    • /services/snow-removal
    • /services/solar-panel-cleaning
    • /services/window-cleaning
    • and 1 more in the copied plan
  7. 7

    Link straight to the final address

    +2 points, to 96

    Point links and the sitemap at the final address, not at one that redirects.

    18 pages

    See the pages
    • /about
    • /blog
    • /careers
    • /guarantee
    • /post/community-spotlight-the-impact-of-missoula-childrens-theatre
    • /post/in-the-press-celebrating-20-years-of-community-service-and-excellence
    • /post/the-critical-role-of-watson-childrens-shelter
    • /post/the-ultimate-guide-to-hiring-a-window-cleaner-avoid-hidden-costs-and-get-the-best-value
    • /privacy-policy
    • /select
    • and 8 more in the copied plan
  8. 8

    Fix title lengths

    +1 point, to 97

    Write a title of 15 to 65 characters that leads with what the page covers.

    8 pages

    See the pages
    • /about
    • /blog
    • /careers
    • /guarantee
    • /post/in-the-press-celebrating-20-years-of-community-service-and-excellence
    • /post/the-ultimate-guide-to-hiring-a-window-cleaner-avoid-hidden-costs-and-get-the-best-value
    • /privacy-policy
    • /services/snow-removal
  9. 9

    Fix description lengths

    +1 point, to 98

    Write a meta description of 70 to 165 characters that summarizes the page.

    8 pages

    See the pages
    • /
    • /post/in-the-press-celebrating-20-years-of-community-service-and-excellence
    • /select
    • /services
    • /services/gutter-cleaning
    • /services/gutter-guard
    • /services/window-cleaning
    • and 1 more in the copied plan
  10. 10

    Link to orphaned pages

    +1 point, to 99

    Link to each of these from a related page. A page only the sitemap knows about is treated as unimportant.

    Once, for the whole site

  11. 11

    Add breadcrumb data

    Under a point

    Add BreadcrumbList schema so the page has a place in the site.

    7 pages, 6 of them under /services/

    See the pages
    • /services/dryer-vent-cleaning
    • /services/gutter-cleaning
    • /services/gutter-guard
    • /services/snow-removal
    • /services/solar-panel-cleaning
    • /services/window-cleaning
    • and 1 more in the copied plan
  12. 12

    Add an llms.txt

    Under a point

    Add /llms.txt: a short plain text map of the site for assistants. Its effect is unproven, so treat it as cheap insurance.

    Once, for the whole site

  13. 13

    Use one main heading

    +1 point, to 100, and full marks

    Give the page exactly one h1 that says what it is about.

    2 pages

    See the pages
    • /blog
    • /careers
2 more, to tidy up after 100
  1. 14

    Set a share image

    Under a point

    Set og:image so links to the page carry a picture.

    2 pages

    See the pages
    • /select
    • /services
  2. 15

    Replace unsupported sales claims

    Under a point

    Replace the sales claim with a fact that can be checked.

    The home page

What else the read found

Half its pages start answering within 31 ms, inside the 800 ms a crawler is patient with. One fetch a page, the way a crawler sees it.

  • /careers49 ms
  • /services/gutter-guard47 ms
  • /post/community-spotlight-the-impact-of-missoula-childrens-theatre47 ms
  • /guarantee47 ms
  • /select42 ms

Fastest: /post/the-ultimate-guide-to-hiring-a-window-cleaner-avoid-hidden-costs-and-get-the-best-value, 17 ms. Heaviest: the home page, 15 KB.

Read from its home page’s code and the headers its server sent. A tool that loads later, or only on other pages, is not seen here.

  • WebflowPlatform
  • CloudflareHosting
  • Google AnalyticsAnalytics
  • Meta PixelMarketing
  • Adobe FontsFonts
pages with strong signs
6
hidden characters
29
chat, markdown or placeholders left in
2
dashes per 1,000 words
0.1
  • /post/community-spotlight-the-impact-of-missoula-childrens-theatre hidden characters a reader cannot see
  • /post/the-critical-role-of-watson-childrens-shelter hidden characters a reader cannot see
  • /post/in-the-press-celebrating-20-years-of-community-service-and-excellence hidden characters a reader cannot see
  • /post/the-ultimate-guide-to-hiring-a-window-cleaner-avoid-hidden-costs-and-get-the-best-value hidden characters a reader cannot see
  • / hidden characters a reader cannot see, placeholders never filled in

A sign is not proof. Hidden characters can carry a watermark or instructions meant for an AI, and they come off with a clean copy of the text.

  • / fails 5: Add structured data, Match structured data to the page and Fix description lengths1 page
  • /blog fails 5: Add structured data, Use one main heading and Describe images1 page
  • /careers fails 5: Add structured data, Use one main heading and Describe images1 page
  • /select fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /services fails 5: Add structured data, Fix description lengths and Describe images1 page
  • /about fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /guarantee fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /privacy-policy fails 4: Add structured data, Describe images and Fix title lengths1 page
  • /services/ 6 fail a rule. Worst: /services/gutter-cleaning, 8 rules6 pages
  • /post/ 4 fail a rule. Worst: /post/in-the-press-celebrating-20-years-of-community-service-and-excellence, 5 rules4 pages

Rather go through these with one of our experts? Book a strategy session

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