- Middle site
- 91
- Behind by
- 1
Worth the mostLink straight to the final address+1
spiceroads.com
Top 50%of the 264,198 sites mttr has read, at #103,620
It scores 81.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
81 now87 with itTop 25% from 85
#103,620to#46,82556,795 places up96 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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The link
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Where it ranks
4 points take it into the top quarter.
Beside it on the board
- #103,6189rooftopsstudio.com81
- #103,619classiccarrestorationclub.com81
- #103,620spiceroads.com81
- #103,621plasticycle.com81
- #103,622shoalcreekbuilders.com81
8,665 sites score 81. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top quarter
- 81Now#103,620
- 87Add a tap-to-call linkTop 25%
1 fix. Top 25% starts at 85.
Where it stands
Each stage against the middle site. It trails on Access and Trust.
- Middle site
- 59
- Ahead by
- 12
Worth the mostPhrase headings as questions+2
- Middle site
- 98
- Behind by
- 3
Worth the mostEach fix here is worth under a point
- Middle site
- 57
- Ahead by
- 2
Worth the mostAdd a tap-to-call link+6
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page98137.6× typical
Words a page4,04439410.3× typical
Rules failing somewhere1514About typical
Half its pages answer in508 ms210 ms142% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
15 fixes. The first 8 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 6 points56,795 places up
Add a tap-to-call linkAct96 of 1001 in 3
Worth 2 points each23,939 places up each
Phrase headings as questionsUnderstand70 of 1001 in 10
Describe imagesUnderstand100 of 1002 in 7
Worth 1 point each15,156 places up each
Fix description lengthsUnderstand64 of 1001 in 11
Add structured dataUnderstand30 of 1001 in 3
Add breadcrumb dataUnderstand70 of 1001 in 2
Link straight to the final addressAccess99 of 1001 in 2
Set each page's canonical addressAccess30 of 1002 in 5
Show 7 more fixes
Worth under a point each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add an llms.txtAccessAbout the whole site1 in 4
Fix title lengthsUnderstand21 of 1001 in 6
Set a share imageUnderstand29 of 1002 in 7
Replace unsupported sales claimsTrust13 of 1002 in 3
Use one main headingUnderstand6 of 1001 in 4
Match structured data to the pageUnderstand1 of 1003 in 7
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleSpiceRoads Cycling - bicycle tours throughout Asia, Southeast Asia, Europe and Africa
DescriptionNone in the HTML
First headingBiking Saigon to Angkor Wat
OpeningBike and boat in and around charming Vietnam and Cambodia
3 changes so it reads plainly as what it is
- Make the first heading say what the title says
The title and the first heading share no word that says what the site does: “SpiceRoads Cycling - bicycle tours throughout Asia, Southeast Asia, Europe and Africa” and “Biking Saigon to Angkor Wat”.
Agent instructions
On spiceroads.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is.
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On spiceroads.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On spiceroads.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.