- Middle site
- 91
- Ahead by
- 9
Full marks1 in 10 ranked sites have them
spiritsandspice.com
Top 25%of the 263,590 sites mttr has read, at #36,840
It scores 89.
A score says pages are well formed. It does not say an assistant cites the site.
Add a tap-to-call link
89 now96 with itTop 10% from 90
#36,840to#3,18533,655 places up100 of its 100 pages fail it. 1 in 3 ranked sites pass it.
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Where it ranks
Held at 89 for its last 3 reads. 1 point takes it into the top 10%.
Beside it on the board
- #36,838tdwestelectric.com89
- #36,839allstarpaving.com89
- #36,840spiritsandspice.com89
- #36,841electriccartoqatar.com89
- #36,842bowlingroofing.com89
6,867 sites score 89. A tie goes to the site with faster, leaner pages that say more and keep improving.
To the top 10%
- 89Now#36,840
- 96Add a tap-to-call linkTop 10%
1 fix. Top 10% starts at 90.
Where it stands
Each stage against the middle site. It leads on every one.
- Middle site
- 59
- Ahead by
- 28
Worth the mostPhrase headings as questions+3
- Middle site
- 98
- Ahead by
- 1
Worth the mostMake near-copy pages distinct+1
- Middle site
- 57
- Level with it
Worth the mostAdd a tap-to-call link+7
Against a typical site
The readThis siteTypicalAgainst typical
Pages read1004456 more than typical
Links a page78136.1× typical
Words a page56539443% above typical
Rules failing somewhere8146 fewer than typical
Half its pages answer in368 ms210 ms75% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
8 fixes. The first 5 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points33,655 places up
Add a tap-to-call linkAct100 of 1001 in 3
Worth 3 points21,756 places up
Phrase headings as questionsUnderstand99 of 1001 in 10
Worth 1 point each11,034 places up each
Make near-copy pages distinctTrustAbout the whole site4 in 5
Add breadcrumb dataUnderstand99 of 1001 in 2
Fix title lengthsUnderstand14 of 1001 in 6
Show 3 more fixes
Worth under a point each
Fix description lengthsUnderstand3 of 1001 in 11
Use one main headingUnderstand1 of 1001 in 4
Describe imagesUnderstand1 of 1002 in 7
How AI reads this site
It reads mostly as online shops, and a little like restaurants and cafes. 4 changes would make it plainer.
It reads as
Online shopsIt says it is an organization in Wilson.
- None
- Loosely
- Split
- Mostly
- Clearly
- Closest lines of workAgainst the closest
- Online shops
- Restaurants and cafes
- Law firms
What an assistant reads first
Home pageWhat it says
TitleSpirits & Spice
DescriptionSpirits & Spice offers the highest quality spirits, custom spice blends, oils, vinegars and wine. We’re a little bit sassy and a lot passionate about food.
First headingNone in the HTML
OpeningAdd some sweet za-za-zoom to your life with our unique cream liqueurs! With their creamy texture and bold, unexpected flavor, our easygoing cream liqueurs can be enjoyed on any occasion. These handcrafted cream liqueurs are unlike anything you've ever tasted. Sip with someone…
4 changes so it reads plainly as what it is
- Say what you do, for whom and where
Its pages read only partly as Online shops. An assistant matches a site to a question by what its pages plainly say.
Agent instructions
On spiritsandspice.com, rewrite the home page title and its first sentence to say plainly what the business does, for whom and where, so the site reads as Online shops. Keep the title under 60 characters and lead with the service, not the name.
- Make the first heading say what the title says
The home page has no first heading in its HTML.
Agent instructions
On spiritsandspice.com, give the home page one first heading (h1) that says, in a reader's words, what its title says the site is: Online shops.
- Name Wilson in the first words
The site is in Wilson, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On spiritsandspice.com, name Wilson in the home page title or first sentence, and in the description, where it reads naturally.
- Give each kind of work a page of its own
It reads close to Restaurants and cafes as well as Online shops. Mixed on one page, neither reads plainly.
Agent instructions
On spiritsandspice.com, find where the site mixes Online shops with Restaurants and cafes, and give each its own page, linked from the home page, so each page is about one thing.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.