- Middle site
- 91
- Behind by
- 3
Worth the mostFix pages that fail to load+2
sprinklerworld.com
70 of 100ahead of 31% of the sites mttr has read
Its strongest stage is Trust, at 100 against the middle site's 98. 1 fix, 7 points, take it to 77, into the top half of every site.
A score says pages are well formed. It does not say an assistant cites the site.
1 fix, 45,774 places up
- 70Now#176,757
- 77Add structured data#130,983
The top half of every site starts at 77. The middle site in Willcox, AZ scores 75.
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Where it ranks
7 points take it into the top half.
Beside it on the board
- #180,366summitroofing.us70
- #180,367sunkissballooning.com70
- #180,368sprinklerworld.com70
- #180,369anthempestsales.com70
- #180,370wafchina.net70
5,086 sites score 70. A tie goes to the site with faster, leaner pages that say more and keep improving.
Who leads Willcox, AZ
- #1laramitacellars.com89
- #2ncch.com89
- #3tirritofarm.com88
- #18sprinklerworld.com70
The middle site in Willcox, AZ scores 75.
Where it stands
Each stage against the middle site. It trails on Access and Understand and Act.
- Middle site
- 59
- Behind by
- 20
Worth the mostAdd structured data+7
- Middle site
- 98
- Ahead by
- 2
Full marks1 in 4 ranked sites have them
- Middle site
- 57
- Behind by
- 5
Worth the mostAdd a tap-to-call link+5
Against a typical site
The readThis siteTypicalAgainst typical
Pages read44440 fewer than typical
Links a page11390% below typical
Words a page11739470% below typical
Rules failing somewhere1314About typical
Half its pages answer in520 ms210 ms148% slower than typical
This siteWorse than typicalTypical, the middle ranked site, worked out each hour
The work, worth the most first
13 fixes. The first 9 are worth the most; each group says the places it lifts the site, counted from where every ranked site scores now.
FixIts pages that fail it, fewer is betterSites passing
Worth 7 points49,385 places up
Add structured dataUnderstand3 of 41 in 3
Worth 5 points34,236 places up
Add a tap-to-call linkAct2 of 41 in 3
Worth 3 points each20,776 places up each
Fix description lengthsUnderstand3 of 41 in 11
Describe imagesUnderstand3 of 42 in 7
Add a way to get in touchAct1 of 41 in 2
Worth 2 points each14,726 places up each
Match structured data to the pageUnderstand1 of 43 in 7
Fix pages that fail to loadAccess1 of 43 in 4
Set a share imageUnderstand3 of 42 in 7
Use one main headingUnderstand1 of 41 in 4
Show 4 more fixes
Worth 1 point each8,928 places up each
Link to orphaned pagesAccessAbout the whole site3 in 4
Add an llms.txtAccessAbout the whole site1 in 4
Link straight to the final addressAccess2 of 41 in 2
Fix title lengthsUnderstand1 of 41 in 6
How AI reads this site
The first words an assistant reads on its home page.
What an assistant reads first
Home pageWhat it says
TitleSprinkler World | Commercial, Agricultural and Residential Irrigation Supplies
DescriptionNone in the HTML
First headingIrrigation Experts Since 1975
Opening2114 E. Indian School, Phoenix (map)602-954-9022M-F 6:30am-5:00pm, Sat 8am-Noon
3 changes so it reads plainly as what it is
- Write a description
The home page has no description, so a search result and an assistant make one up from the page.
Agent instructions
On sprinklerworld.com, write the home page a meta description of one or two sentences, 50 to 160 characters: what the business does, for whom, and where.
- Name Willcox in the first words
The site is in Willcox, and its title, description, first heading and opening never say so. Questions to assistants often name a place.
Agent instructions
On sprinklerworld.com, name Willcox in the home page title or first sentence, and in the description, where it reads naturally.
- Say what kind of business it is in structured data
Its home page declares no business or organization type, so a machine has to guess what it is.
Agent instructions
On sprinklerworld.com, add JSON-LD to the home page declaring the most particular schema.org type for the business, with its name, address, phone and sameAs links to its own profiles.
- Read it again
mttr reads the site again and says how it reads now.
An estimate made by mttr against 16 lines of work, from its home page before any script runs. It is not what any assistant says about the site. Rethink the direction with us.